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      Factors Affecting Consumer Responses to Brand Advertising on Social Media: An Abstract

      Michaelidou, N., Micevski, M. & Halkias, G., 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer, p. 159-160 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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