Georgios Halkias

If you made any changes in Pure these will be visible here soon.

Filter

Factors Affecting Consumer Responses to Brand Advertising on Social Media: An Abstract
Michaelidou, N., Micevski, M. & Halkias, G., 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer, p. 159-160 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Research output