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  • 2017

    Culture and Branding

    Gürhan-Canli, Z., Hayran, C. & Abi, G. S., 2017, Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. van Herk, H. & Carlos, T. (eds.). Cham: Springer, p. 129-147 19 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  • Multiple Shades of Culture: Insights from Experimental Consumer Research

    Gürhan-Canli, Z., Abi, G. S. & Hayran, C., 2017, The Routledge Companion to Consumer Behavior. Solomon, M. R. & Lowrey, T. M. (eds.). New York: Routledge, p. 473-488 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  • 2015

    Culture and Brand Relationships

    Gürhan-Canli, Z. & Abi, G. S., 2015, Handbook of Culture and Consumer Behavior. Ng, S. & Y. Lee, A. (eds.). Oxford: Oxford University Press, p. 254–273 20 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review