Research output per year
Research output per year
Supervised Work
- 22 results
Search results
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Advertising Plant-based Meat Alternatives: The Relative Effectiveness of Informational, Emotional, and Combined Messages
Johannes Deuss, Gabija Nainyte
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2021
Student thesis: Master thesis
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CCT and Xenophobia: In a Danish Context
Asta Flensborg
MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2017
Student thesis: Master thesis
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Behavioral Economics as a Marketing and Communication Tool
Nanna Nygaard, Alexandra Maria Munk
Master of Business, Language and Culture, Intercultural Management, (Graduate Programme) Final Thesis, 2018
MSc in Business Administration and Organizational Communication, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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Bridging the Gap: A Research Study on Wood Wood's Brand Identity & Brand Image
Jon Boye Grossert Mørck, Rebecca Spencer Søltoft
MSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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Competent Blue and Exciting Red: Examining the Effect of Logo Colors on Consumers' Brand Attitudes in Different Product Categories
Emily Lülfesmann, Nina Marie Riegel
MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2022
Student thesis: Master thesis
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Copenhagen as a Creative Chinese Destination: An Explorative Study of City Branding and Independent Chinese Travellers
Carina Klinge
MSocSc in Service Management, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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Effects of Embodied Cognition Within Volunteer Tourism
Marina Karaneuskaya, Christina Spetzler Gregersen
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2019
Student thesis: Master thesis
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Endorsement Effectiveness on YouTube: How Social Capital Theory Can Aid in the Field of Endorsement Theory
Katrine Anne Storgaard, Britta Ruth Andreassen
MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2019
Student thesis: Master thesis
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Exploring the Relationships Between Product Attributes Food Consumption Goals and Positive Behavioral Outcomes to Inform Product Development and Positioning of Meat Substitutes
Raminta Voronaviciute
MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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Fight or Flight? : Examining People's Perception of Leisure Air Travel Legitimacy
Klara Wieslander
MSocSc in Service Management, (Graduate Programme) Final Thesis, 2019
Student thesis: Master thesis
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Investigating Urban Exploration in a Tourism Context : The Interplay of Authenti-seeking and Sensation-seeking in Urban Exploration
Lisa Mochow, Lukas Elias Kohl
MSocSc in Service Management, (Graduate Programme) Final Thesis, 2019
Student thesis: Master thesis
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Peripheral Attractions : Understanding the Beliefs of Foreign Families
Maria Bæksted Petersen, Rikke Diget Fuglsang
MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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Product Personalization: A Lever to Increase the Intention to Purchase Sustainable Fashion
Corinna Villa
MSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis, 2022
Student thesis: Master thesis
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Shaping Consumer Behavior: An Evolutionary Study on How the Study of a Brand Logo Influences Preferences and Brand Personality Perceptions
Anna Eva Clara Catharina Risberg, Hanna Charlotte Hultemark
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2022
Student thesis: Master thesis
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The Destination Content Model in Practice: Advancing Tourism Enterprises in Slovakia
Samuel Maniak
MSocSc in Organisational Innovation and Entrepreneurship , (Graduate Programme) Final Thesis, 2023
Student thesis: Master thesis
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The Effect of Local Food Authenticity on Tourists’ Behavioural Intentions: A Theoretical and Empirical Study
Chi-Hsuan Tsai
MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2017
Student thesis: Master thesis
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The Impact of Ethics Diversity Marketing on Consumer Attitudes
Sofie Manby Rasmussen
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2022
Student thesis: Master thesis
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The Spillover Effect of a Moral Brand Scandal on Brand Legitimacy: Do Consumers not only Reassess a Scandalized Brand's Moral Legitimacy but also its Instrumental Legitimacy?
Julia Anna-Maria Kick, Pui Kei Chan
MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2018
MSc in Business, Language and Culture - Diversity and Change Management, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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"The Visitors are Visitors and They're Not Only Visiting the Country They're Visiting You". : A Detailed Study on Residents' Support of Incoming Tourists and the Affect Thereof.
Helga Margret Beck, Stefania Erla Oskarsdottir
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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To Act or Not to Act: Examining How Brand Activism Affect Consumers' Attitudes
Tasia Tauber Bindslev, Mette Østergaard Pedersen
MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2021
Student thesis: Master thesis
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Using Hue as a Clue for Brand Personality: The Effect of Colour on Brand Personality Perceptions
Maria Isabella Arnardóttir, Una Hlin Sveinsdottir
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2022
Student thesis: Master thesis
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What is the impact of xenophobia on consumers’ predisposition toward foreign products?
Chiara Framondino, Levina Manino
MSocSc in Service Management, (Graduate Programme) Final Thesis, 2017
Student thesis: Master thesis
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