Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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It's Not Only What They Buy, It's also What They Keep: Linking Marketing Instruments to Product Returns
Kihal, S. E. & Shehu, E., Oct 2022, In: Journal of Retailing. 98, 3, p. 558-571 14 p.Research output: Contribution to journal › Journal article › Research › peer-review
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The Impact of Temporary Deferrals on Future Blood Donation Behavior Across the Donor Life Cycle
Clement, M., Shehu, E. & Chandler, T., Jun 2021, In: Transfusion. 61, 6, p. 1799-1808 10 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile296 Downloads (Pure) -
The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness
Shehu, E., Nabout, N. A. & Clement, M., Sept 2021, In: International Journal of Research in Marketing. 38, 3, p. 663-677 15 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile631 Downloads (Pure) -
Current Trends in Digital Marketing
Shehu, E. & Nabout, N. A., 2020, Proceedings of the EMAC 2020 Regional Conference. Brussels: European Marketing Academy. EMAC, 10 p. (Proceedings of the European Marketing Academy).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
Open Access -
Free Shipping Promotions and Product Returns
Shehu, E., Papies, D. & Neslin, S., Aug 2020, In: Journal of Marketing Research. 57, 4, p. 640-658 19 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile2211 Downloads (Pure)
Projects
- 1 Finished
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New Perspectives on Donor Lifetime Value
Shehu, E. (Coordinator)
01/01/2021 → 31/12/2023
Project: Public (National)
Press/Media
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Did you start buying groceries online during the pandemic? Mie and Jessica know why
22/06/2021
1 Media contribution
Press/Media: Press / Media