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    • 2022

      Process Analysis for Marketing Research: An Abstract

      Pieters, C., 2022, Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. Allen, J., Jochims, B. & Wu, S. (eds.). Cham: Springer, p. 433-434 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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