Bo Christensen

    • Denmark

    20072020

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    Research Output

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    Conference abstract in journal
    2013

    Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments

    Erz, A. & Christensen, B., 2013, In : European Advances in Consumer Research. 10, p. 196-197 2 p.

    Research output: Contribution to journalConference abstract in journalResearchpeer-review

    Open Access