Bo Christensen

Search results

• 2013

  Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments

  Erz, A. & Christensen, B., 2013, In: European Advances in Consumer Research. 10, p. 196-197 2 p.

  Research output: Contribution to journal › Conference abstract in journal › Research › peer-review

  Open Access