Bo Christensen

    • Denmark

    20072019
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    Research Output 2007 2019

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    Conference abstract in proceedings
    2014

    Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition

    Erz, A. & Christensen, B., Oct 2014, ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. Cotte, J., Wood, S. & Price, L. (eds.). Baltimore: Association for Consumer Research, 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

    Fluency Effects on Brand Name Recognition and Preference: The Role of Product Context

    Erz, A. & Christensen, B., Mar 2014, SCP Winter Conference: Proceedings. Forehand, M. & Reed, A. (eds.). www: Society for Consumer Psychology, 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review