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Research Output

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Book chapter
2016

Drivers and Strategies of International Service Firms in Emerging Markets

Hansen, M. W., Ørberg Jensen, P. D. & Petersen, B., 2016, Handbook of Contemporary Research on Emerging Markets. Merchant, H. (ed.). Cheltenham: Edward Elgar Publishing, p. 223-248 (Research Handbooks in Business and Management).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Global Sourcing Readiness: On Opportunity Recognition, Feasibility and Comfort Zones

Ørberg Jensen, P. D., Petersen, B. & Schweizer, R., 2016, Gränsöverskridande: Vänbok till Claes G. Alvstam. Berg, L., Ivarsson, I., Lindahl, R. & Ström, P. (eds.). Göteborg: Göteborg Universitet, p. 53-66 (Skrift / Centrum för Europaforskning vid Göteborgs universitet; No. 30).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2014

Strategic Asset Seeking by EMNEs: A Matter of Liabilities of Foreignness – or Outsidership?

Petersen, B. & Seifert, Jr., R. E., 2014, Multinational Enterprises, Markets and Institutional Diversity . Lundan, S., Verbeke, A. & Van Tulder, R. (eds.). Bingham: Emerald Group Publishing, p. 375-398 (Progress in International Business Research, Vol. 9).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2013

Do Expectations Match Reality When Firms Consider the Risks of Offshoring? A Comparison of Risk Assessment by Firms with and Without Offshoring Experience

Ørberg Jensen, P. D., Pedersen, T. & Petersen, B., 2013, The Offshoring Challenge: Strategic Design and Innovation for Tomorrow’s Organization. Pedersen, T., Bals, L., Ørberg Jensen, P. D. & Larsen, M. M. (eds.). London: Springer Science+Business Media, p. 287-299

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2012

Does Export Marketing Engagement by Manufacturers Pay Off? Evidence from the Vietnamese Wood Furniture Industry

Petersen, B. & Hanh, P. T. S., 2012, Internationalization of Emerging Economies and Firms. Marinov, M. & Marinova, S. (eds.). Basingstoke: Palgrave Macmillan, p. 224-240 17 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Dynamics of Foreign Operations Modes and Their Combinations: Insights for International Strategic Management

Benito, G. R. G., Petersen, B. & Welch, L. S., 2012, Handbook Of Research On International Strategic Management. Verbeke, A. & Merchant, H. (eds.). Cheltenham: Edward Elgar Publishing, p. 93-115 32 p. (Elgar Original reference ).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2009

Trade Internationalization Paths of Emerging Market Firms: Evidence from Vietnam

Ha, T. V. P., Petersen, B. & Schaumburg-Müller, H., 2009, The New Asian Dragon: Internationalization of Firms in Vietnam. Schaumburg-Müller, H. & Chuong, P. H. (eds.). Frederiksberg: Copenhagen Business School Press, p. 39-60

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2008

Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice

Petersen, B., Benito, G. R. G., Welch, L. S. & Geisler Asmussen, C., 2008, Thought Leadership in Advancing International Business Research. Lewin, A. Y., Cavusgil, S. T., Hult, G. T. M. & Griffith, D. A. (eds.). Hampshire: Palgrave Macmillan, p. 57-78

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2005

Distributionen i international markedsføring

Petersen, B., 2005, International markedsføringsplanlægning. Elgaard, T. (ed.). p. 160-185 15 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2003

E-business i industrien

Petersen, B., Pedersen, T. & Holbech Jespersen, A., 2003, Internethåndbogen. København: Dagbladet Boersen A/S, 18 p. (Børsen Ledelseshåndbøger).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

The Role of Knowledge in Firms' Internationalization Process: Wherefrom and Whereto?

Petersen, B., Pedersen, T. & Sharma, D. D., 2003, Learning in the internationalisation process of firms. Blomstermo, A. & Sharma, D. D. (eds.). Cheltenham: Edward Elgar Publishing, p. 36-55 20 p. (New horizons in international business).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2001

Resource Commitment to Foreign Markets: The Establisment Patterns of Danish Firms in South-East Asian Markets

Petersen, B., Welch, L. S. & Nielsen, K. V., 2001, Asia-Pacific issues in international business. Gray, S. J., McGaughey, S. L. & Purcell, W. R. (eds.). Cheltenham: Edward Elgar Publishing, p. 7-27 21 p. (Elgar monographs).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch