Antonia Erz

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2016

“I Blog so I Become”: Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts
Erz, A., Gyrd-Jones, R. & Heeris Christensen, A.-B., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 7 p. (Proceedings of the European Marketing Academy).
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Research output