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Research Output 2012 2019

The Avatar's New Clothes: Understanding Why Players Purchase Nonfunctional Items in Free-to-play Games

Marder, B., Gattig, D., Collins, E., Pitt, L., Kietzmann, J. & Erz, A. Feb 2019 In : Computers in Human Behavior. 91, p. 72–83 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Under the Influence(r) of Social Media

Andersen, O. E., Erz, A., Heeris Christensen, A-B., Nygaard, K., Rosendal, O. & Steinke, U. 6 Feb 2019

Research output: Non-textual formSound/Visual production (digital)Communication

Open Access

Consuming and Producing on Social Media: A Uses and Gratifications Perspective on Motives of Hashtag Use on Instagram

Erz, A., Marder, B. & Osadchaya, E. 2018

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Hashtags: Motivational Drivers, their Use, and Differences Between Influencers and Followers

Erz, A., Marder, B. & Osadchaya, E. Dec 2018 In : Computers in Human Behavior. 89, p. 48-60 13 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging

Erz, A. & Heeris Christensen, A-B. 2018 In : Journal of Interactive Marketing. 43, 3, p. 69-82 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Press / Media

Den negative anmeldelse får mest opmærksomhed

Antonia Erz

19/03/2019

1 media contribution

Press/Media: Press / Media

Venskabelig anbefaling eller betalt propaganda?

Antonia Erz

22/12/2018

1 media contribution

Press/Media: Press / Media

Kunde-anmeldelser på web kan give eller koste kunder

Antonia Erz

16/10/2018

1 media contribution

Press/Media: Press / Media