Anne Martensen

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• Aspirational Marketing on YouTube: A Netnographic Study of Content Creators’ Influential Power as Marketers of Own Conceptualized Product

  Andersen, J. H.

  MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

  File

• Digital Brands and Brand Value: Implications of Consumer-brand Co-creation on Brand Value and Brand Strategy: The cases of network orchestrators Airbnb and Uber

  Wiesinger, C. & Eckerstorfer, C.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

  File

• Influencer Endorsements Effect on Brand Attitude and Purchase Intention: Why and how does Influencer's Content on Instagram affect their Follower's Brand Attitudes and Purchase Intention Toward Sustainable Food Brands?

  Ekeland, M. R. & Borenstein, N. A.

  MSc in Economics and Marketing, (Graduate Programme) Final Thesis, 2020

  MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

  File

• The Effects of Ecolabels: An Explorative Study

  Alexandersen, S. K. & Dotti, T. B.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2016

  Student thesis: Master thesis

  File

• The Impact of Augmented Reality Applications on Consumer Search and Evaluation Behavior

  Cehovin, F. & Ruban, B.

  Cand.merc.smc Strategic Market Creation, (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

  File

• TAS-ARE model: Building Follower Engagement on Instagram

  Brugarola Valls, S. & Sánchez Marín, E.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

  File

• The Drivers of External Corporate Reputation on Instagram: Investigating Nike’s and Adidas’ Reputation Management on Instagram

  Masl, A. & Zulehner, A.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

  File

• The Drivers of Millennials' Live Music Consumption: A Multilevel Study of the Antecedents that Shape Millennials' Decision to Attend Live Music Performances within the Italian Context

  Peroncini, A.

  MSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

  File

• The Ecosystems Business Era: Capturing New Value From Collaborations and Transformative Experiences

  Cucinotta, L.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

  File

• The Impact of Celebrity Designers on the Perception of Sneaker Brands

  Cordes, M.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2016

  Student thesis: Master thesis

  File

• The Influence of Attitude and Habit on Online Grocery Shopping: Et studie af holdninger og vanens indflydelse på dagligvarehandel på nettet

  Pedersen, C.

  MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2016

  Student thesis: Master thesis

  File

• The Influence of Entrepreneurial Instagrammers

  Slepikaite, R. & Tyczynska, K. A.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

  File

• The Role of Citizen Influencers on Instagram

  Gumpinger, A. & Jaeger, C. G.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

  File