Research output per year
Research output per year
Supervised Work
- 13 results
Search results
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Aspirational Marketing on YouTube: A Netnographic Study of Content Creators’ Influential Power as Marketers of Own Conceptualized Product
Jeanette Havmand Andersen
MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2017
Student thesis: Master thesis
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Digital Brands and Brand Value: Implications of Consumer-brand Co-creation on Brand Value and Brand Strategy: The cases of network orchestrators Airbnb and Uber
Carina Wiesinger, Christina Eckerstorfer
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2017
Student thesis: Master thesis
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Influencer Endorsements Effect on Brand Attitude and Purchase Intention: Why and how does Influencer's Content on Instagram affect their Follower's Brand Attitudes and Purchase Intention Toward Sustainable Food Brands?
Marius Rygg Ekeland, Nicolai Arntzen Borenstein
MSc in Economics and Marketing, (Graduate Programme) Final Thesis, 2020
MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2020
Student thesis: Master thesis
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The Effects of Ecolabels: An Explorative Study
Simon Kongeskov Alexandersen, Tommaso Bank Dotti
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2016
Student thesis: Master thesis
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The Impact of Augmented Reality Applications on Consumer Search and Evaluation Behavior
Federica Cehovin, Bernice Ruban
Cand.merc.smc Strategic Market Creation, (Graduate Programme) Final Thesis, 2017
Student thesis: Master thesis
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TAS-ARE model: Building Follower Engagement on Instagram
Sonia Brugarola Valls, Eva Sánchez Marín
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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The Drivers of External Corporate Reputation on Instagram: Investigating Nike’s and Adidas’ Reputation Management on Instagram
Alina Masl, Andrea Zulehner
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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The Drivers of Millennials' Live Music Consumption: A Multilevel Study of the Antecedents that Shape Millennials' Decision to Attend Live Music Performances within the Italian Context
Alessandra Peroncini
MSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis, 2017
Student thesis: Master thesis
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The Ecosystems Business Era: Capturing New Value From Collaborations and Transformative Experiences
Luca Cucinotta
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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The Impact of Celebrity Designers on the Perception of Sneaker Brands
Martin Cordes
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2016
Student thesis: Master thesis
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The Influence of Attitude and Habit on Online Grocery Shopping: Et studie af holdninger og vanens indflydelse på dagligvarehandel på nettet
Cathrine Pedersen
MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2016
Student thesis: Master thesis
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The Influence of Entrepreneurial Instagrammers
Raminta Slepikaite, Kamila Anna Tyczynska
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018
Student thesis: Master thesis
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The Role of Citizen Influencers on Instagram
Andrea Gumpinger, Christina Gisela Jaeger
MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2017
Student thesis: Master thesis
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