19992019

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

Filter
Journal article
1999

Customer value = shareholder value

Grønholdt, L., Kristensen, K. & Martensen, A., 1999, In : Ledelse i Dag. 9, 2 (nr. 34), p. 160-165 6 p.

Research output: Contribution to journalJournal article

Measuring the Impact of Buying Behaviour on Customer Satisfaction

Kristensen, K., Martensen, A. & Grønholdt, L., 1999, In : Total Quality Management & Business Excellence. 10, 4/5, p. 602-614

Research output: Contribution to journalJournal article

Measuring customer satisfaction: a key dimension of business performance

Kristensen, K., Martensen, A. & Grønholdt, L., 2000, In : International Journal of Business Performance Management. 2, 1,2,3, p. 157-170 14 p.

Research output: Contribution to journalJournal article

The Drivers of Customer Satisfaction and Loyalty: Cross-industry Findings from Denmark

Martensen, A., Grønholdt, L. & Kristensen, K., 2000, In : Total Quality Management & Business Excellence. 11, 4-6, p. 544-553 10 p.

Research output: Contribution to journalJournal article

The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences

Grønholdt, L., Martensen, A. & Kristensen, K., 2000, In : Total Quality Management & Business Excellence. 11, 4-6, p. 509-514 6 p.

Research output: Contribution to journalJournal article

2001

Hvor stor er kunderelationens loyalitetsopbyggende effekt?

Grønholdt, L. & Martensen, A., 2001, In : Facts om afsætningsøkonomisk forskning. 15, p. 6-8 3 p.

Research output: Contribution to journalJournal article

Ny viden viser vejen til bundlinjen - interview med Lars Grønholdt og Anne Martensen

Grønholdt, L. & Martensen, A., 2001, In : Boersen. 106, 243

Research output: Contribution to journalJournal article

2002

Employee´s loyalty: Client´s loyalty. company´s profitability

Grønholdt, L. & Martensen, A., 2002, In : Personal Mix. 6(7), p. 47-50 4 p.

Research output: Contribution to journalJournal article

Modelling Drivers of Excellent Environmental Management

Neergaard, P., Grønholdt, L. & Martensen, A., 2003, In : Euro Asia Journal of Management. 13/1, 25, p. 75-85 10 p.

Research output: Contribution to journalJournal article

2004

Building Brand Equity: A Customer-Based Modelling Approach

Martensen, A. & Grønholdt, L., 2004, In : Journal of Management Systems. XVI, 3, p. 37-51 14 p.

Research output: Contribution to journalJournal article

Understanding and Modelling Brand Equity

Martensen, A. & Grønholdt, L., 2004, In : The Asian Journal on Quality. 4, 2, p. 73-100 28 p.

Research output: Contribution to journalJournal article

Marketing Redefined: Changes and Callenges

Grønholdt, L. & Martensen, A., 2005, In : Marketing Review. 5, 2, p. 101-109 8 p.

Research output: Contribution to journalJournal article

Modelling emotional and attitudinal responses as drivers of sponsorship value

Hansen, F., Christensen, S. R. & Martensen, A., 2005, In : International Journal of Sports Marketing & Sponsorship. 7, 1, p. 75-80

Research output: Contribution to journalJournal article

Return on Leadership

Martensen, A. & Grønholdt, L., 2005, In : The Asian Journal on Quality. 6, 3, p. 19-37

Research output: Contribution to journalJournal article

Sådan aflejres god ledelse på bundlinjen

Martensen, A. & Grønholdt, L., 2005, In : Boersen.

Research output: Contribution to journalJournal article

2006

Business Classic

Martensen, A. & Grønholdt, L., 2006, In : Berlingske Nyhedsmagasin. 30

Research output: Contribution to journalJournal article

Internal marketing: A study of employee loyalty, its determinants and consequences

Martensen, A. & Grønholdt, L., 2006, In : Innovative Marketing. 2, 4, p. 92-116

Research output: Contribution to journalJournal article

Key Marketing Performance Measures

Grønholdt, L. & Martensen, A., 2006, In : Marketing Review. 6, 3, p. 243-252

Research output: Contribution to journalJournal article

2007

Application of a model for the effectiveness of event marketing

Martensen, A., Bendtsen, L., Grønholdt, L. & Juul Jensen, M., 2007, In : Journal of Advertising Research. 47, 3, p. 283-301 19 p.

Research output: Contribution to journalJournal article

Measuring and Diagnosing Innovation Excellence - Simple Contra Advanced Approaches: A Danish Study

Martensen, A., Dahlgaard, J. J., Park-Dahlgaard, S. M. & Grønholdt, L., 2007, In : Measuring Business Excellence. 11, 4, p. 51-65

Research output: Contribution to journalJournal article

Tweens' satisfaction and brand loyalty in the mobile phone market

Martensen, A., 2007, In : Young Consumers. 8, 2, p. 108-116 9 p.

Research output: Contribution to journalJournal article

2008

Children's influence on family decision making

Martensen, A. & Grønholdt, L., 2008, In : Innovative Marketing. 4, 4, p. 36-44

Research output: Contribution to journalJournal article

How Events Work: Understanding Consumer Responses to Event Marketing

Martensen, A. & Grønholdt, L., 2008, In : Innovative Marketing. 4, 4, p. 45-57

Research output: Contribution to journalJournal article

Young Estonians and Danes as online shoppers: A comparative study

Raamat, R., Keller, M., Martensen, A. & Tufte, B., 2008, In : Young - Nordic Journal of Youth Research. 16, 3, p. 303-324 22 p.

Research output: Contribution to journalJournal article

2009

Management Practices Driving Sustained Business Success

Grønholdt, L. & Martensen, A., 2009, In : Measuring Business Excellence. 13, 1, p. 47-55

Research output: Contribution to journalJournal article

2010

Hvad skaber succes for marketing?

Martensen, A. & Mouritsen, J., 20 Apr 2010, In : Markedsfoering. 5, p. 22

Research output: Contribution to journalJournal article

Marketing revisited

Martensen, A. & Mouritsen, J., 16 Jun 2010, In : Markedsfoering. 8, p. 36

Research output: Contribution to journalJournal article

2014

How Ad-talk and Word-of-Mouth Influence Consumers’ Responses

Martensen, A. & Mouritsen, J., 2014, In : Innovative Marketing. 10, 2, p. 58-69

Research output: Contribution to journalJournal article

2015

Customer Experience Management and Business Performance

Grønholdt, L., Martensen, A. D., Jørgensen, S. & Jensen, P., 2015, In : International Journal of Quality and Service Sciences. 7, 1, p. 90-106 17 p.

Research output: Contribution to journalJournal article

Open Access
File
107 Downloads (Pure)

The Role of Social Ties in Word-of-Mouth Effectiveness: A Segmentation Approach

Martensen, A. D. & Grønholdt, L., 2015, In : Innovative Marketing. 11, 1, p. 7-16

Research output: Contribution to journalJournal article

2016

The Effect of Word-Of-Mouth on Consumer Emotions and Choice: Findings From a Service Industry

Martensen, A. & Grønholdt, L., 2016, In : International Journal of Quality and Service Sciences. 8, 3, p. 298-314 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
1952 Downloads (Pure)

Using the Power of Word-Of-Mouth to Leverage the Effect of Marketing Activities on Consumer Responses

Martensen, A. & Mouritsen, J., 2016, In : Total Quality Management & Business Excellence. 27, 7-8, p. 927-943 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
1391 Downloads (Pure)
2017

Prioritising Marketing Activities in Different Types of Marketing Functions

Martensen, A. & Mouritsen, J., 2017, In : Total Quality Management & Business Excellence. 28, 11-12, p. 1264-1284 21 p.

Research output: Contribution to journalJournal article

Open Access
File
178 Downloads (Pure)
2018

How Citizen Influencers Persuade Their Followers

Martensen, A., Brockenhuus-Schack, S. & Zahid, A. L., 2018, In : Journal of Fashion Marketing and Management. 22, 3, p. 335-353 19 p.

Research output: Contribution to journalJournal article

2019

Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

Grønholdt, L. & Martensen, A., 2019, In : Total Quality Management & Business Excellence. 30, Supplement 1, p. 74–82 9 p.

Research output: Contribution to journalJournal articleResearchpeer-review