19992019
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Research Output 1999 2019

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2015

Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

Martensen, A., Mouritsen, J., Bentzen, C. M. & Sørensen, T. K., 2015. 16 p.

Research output: Contribution to conferencePaperResearchpeer-review

2014

The eWOM Matrix: A Model for Categorising e-Word-of-Mouth on Web-based Consumer Opinion Platforms

Martensen, A., Jensen, J. S. & Gyrd-Jones, R., 2014. 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

2007

Demonstrating Return on Leadership: A Research-Based Consulting Tool

Grønholdt, L., Martensen, A., Jørgensen, S. W. & Mollerup, S., 2007. 18 p.

Research output: Contribution to conferencePaperResearch

2006

Measuring and Diagnosing Innovation Excellence: Simple Contra Advanced Approaches. A Danish Study

Dahlgaard, J. J., Dahlgaard, S. M. P. & Martensen, A., 2006.

Research output: Contribution to conferencePaperResearch

Tweens and mobile phones: Needs, motives and values

Martensen, A., 2006.

Research output: Contribution to conferencePaperResearch

Understanding tweens' needs and motives for mobile phones: A means-end chain approach

Martensen, A. & Grønholdt, L., 2006.

Research output: Contribution to conferencePaperResearch

2005

Competencies of higher Education graduates: Do they reflect employers' needs?

Martensen, A. & Grønholdt, L., 2005. 9 p.

Research output: Contribution to conferencePaperResearch

Developing a conceptual model of reputation in higher education

Grønholdt, L. & Martensen, A., 2005. 11 p.

Research output: Contribution to conferencePaperResearch

From reputation measurement to quality management in higher education

Martensen, A. & Grønholdt, L., 2005. 8 p.

Research output: Contribution to conferencePaperResearch

Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value

Martensen, A., Hansen, F. & Riis Christensen, S., 2005. 7 p.

Research output: Contribution to conferencePaperResearch

Return to leadership

Martensen, A. & Grønholdt, L., 2005.

Research output: Contribution to conferencePaperResearch

2004

Brand equity and its determinants: A customer-based modelling approach

Martensen, A. & Grønholdt, L., 2004.

Research output: Contribution to conferencePaperResearch

Modelling Emotional and Attitudinal Evaluations of Major Sponsors

Martensen, A. & Hansen, F., 2004.

Research output: Contribution to conferencePaperResearch

Quality Management in Libraries: A Danish Case

Martensen, A., Nørhede, A. & Grønholdt, L., 2004.

Research output: Contribution to conferencePaperResearch

Validating and applying a customer-based brand equity model

Grønholdt, L. & Martensen, A., 2004. 8 p.

Research output: Contribution to conferencePaperResearch

2003

Brand excellence: Application of a brand strength model

Grønholdt, L. & Martensen, A., 2003.

Research output: Contribution to conferencePaperResearch

Understanding and modelling brand strength

Martensen, A. & Grønholdt, L., 2003.

Research output: Contribution to conferencePaperResearch

2000

Customer satisfaction and customer loyalty in the Danish banking sector: theory, application and benchmarking

Kristensen, K., Grønholdt, L. & Martensen, A., 2000.

Research output: Contribution to conferencePaperResearch

1999

Customer satisfaction measurement at Post Danmark

Kristensen, K., Martensen, A. & Grønholdt, L., 1999. 11 p.

Research output: Contribution to conferencePaperResearch