19992019
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Research Output 1999 2019

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2018
19 Downloads (Pure)

DXindex18. Digital Customer Experience: Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser

Martensen, A., Grønholdt, L., Østergaard Jacobsen, P., Carlsson, M., Ravn, D., Kjær, R. & Jørgensen, S., 2018, Frederiksberg: Copenhagen Business School, CBS. 40 p.

Research output: Book/ReportReportResearch

Open Access
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2015
2 Downloads (Pure)

CEMindex 2015: Danske CEO's på sporet af kunder og innovation

Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Christensen, N. B., Korsby, S. H. & Toft Madsen, J., 2015, København: Rambøll. 35 p.

Research output: Book/ReportReportResearch

Open Access
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2014

CEMindex 2014: Når kursen sættes med kundefokus som 1. prioritet

Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Severinsen, M. & Jørgensen, B., 2014, København: Rambøll. 32 p.

Research output: Book/ReportReportCommunication

2010

Guideline til valg af marketing performance-målinger

Nielsen, J. C., Martensen, A. & Grønholdt, L., 2010, Frederiksberg: Center for Marketing Communication, CBS. 36 p.

Research output: Book/ReportReportResearch

Rethinking Marketing: Viden, kernemarketing og markedsudvikling

Martensen, A. & Mouritsen, J., 2010, København: DEA. 28 p.

Research output: Book/ReportReportResearch

Return on Customer Experience Management: A Study of Customer Experience Management in Danish Companies.

Martensen, A., Grønholdt, L., Jørgensen, S., Jensen, P. & Mygland, L. P., 2010, Hørsholm: SJP A/S. 24 p.

Research output: Book/ReportReportResearch