19992019

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

2019

Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

Grønholdt, L. & Martensen, A., 2019, In : Total Quality Management & Business Excellence. 30, Supplement 1, p. 74–82 9 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2018

DXindex18. Digital Customer Experience: Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser

Martensen, A., Grønholdt, L., Østergaard Jacobsen, P., Carlsson, M., Ravn, D., Kjær, R. & Jørgensen, S., 2018, Frederiksberg: Copenhagen Business School, CBS. 40 p.

Research output: Book/ReportReportResearch

Open Access
File
25 Downloads (Pure)

How Citizen Influencers Persuade Their Followers

Martensen, A., Brockenhuus-Schack, S. & Zahid, A. L., 2018, In : Journal of Fashion Marketing and Management. 22, 3, p. 335-353 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

Grønholdt, L. & Martensen, A., 2018, Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University, 10 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
46 Downloads (Pure)
2017

Prioritising Marketing Activities in Different Types of Marketing Functions

Martensen, A. & Mouritsen, J., 2017, In : Total Quality Management & Business Excellence. 28, 11-12, p. 1264-1284 21 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
179 Downloads (Pure)

Understanding the Interplay Between Consumer Knowledge, Trust and Relationship Satisfaction in Financial Services

Hansen, T., Grønholdt, L., Josiassen, A. & Martensen, A., 2017. 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2016

The Effect of Word-Of-Mouth on Consumer Emotions and Choice: Findings From a Service Industry

Martensen, A. & Grønholdt, L., 2016, In : International Journal of Quality and Service Sciences. 8, 3, p. 298-314 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
1952 Downloads (Pure)

The Impact of Consumer Knowledge Bias on Narrow-Scope Trust, Broad-Scope Trust, and Relationship Satisfaction

Hansen, T., Grønholdt, L., Josiassen, A. & Martensen, A., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 16 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

The Service-profit Chain: An Empirical Analysis in the Hotel Industry

Grønholdt, L. & Martensen, A., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
71 Downloads (Pure)

Trust in Customer Satisfaction Formation: A Study of Retail Banking in Two Markets

Hansen, T., Grønholdt, L., Martensen, A. & Josiassen, A., 2016, Proceedings of the 19th QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University Press, 18 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Using the Power of Word-Of-Mouth to Leverage the Effect of Marketing Activities on Consumer Responses

Martensen, A. & Mouritsen, J., 2016, In : Total Quality Management & Business Excellence. 27, 7-8, p. 927-943 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
1391 Downloads (Pure)
2015

CEMindex 2015: Danske CEO's på sporet af kunder og innovation

Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Christensen, N. B., Korsby, S. H. & Toft Madsen, J., 2015, København: Rambøll. 35 p.

Research output: Book/ReportReportResearch

Open Access
File
2 Downloads (Pure)

Customer Experience Management and Business Performance

Grønholdt, L., Martensen, A. D., Jørgensen, S. & Jensen, P., 2015, In : International Journal of Quality and Service Sciences. 7, 1, p. 90-106 17 p.

Research output: Contribution to journalJournal article

Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

Martensen, A., Mouritsen, J., Bentzen, C. M. & Sørensen, T. K., 2015. 16 p.

Research output: Contribution to conferencePaperResearchpeer-review

Open Access
File
107 Downloads (Pure)

The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry

Martensen, A. & Grønholdt, L., 2015, Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. Dahlgaard-Park, S. M. & J. Dahlgaard, J. (eds.). Lund: Lund University, 19 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File

The Role of Social Ties in Word-of-Mouth Effectiveness: A Segmentation Approach

Martensen, A. D. & Grønholdt, L., 2015, In : Innovative Marketing. 11, 1, p. 7-16

Research output: Contribution to journalJournal article

2014

CEMindex 2014: Når kursen sættes med kundefokus som 1. prioritet

Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Severinsen, M. & Jørgensen, B., 2014, København: Rambøll. 32 p.

Research output: Book/ReportReportCommunication

Customer Experience Management and Business Performance

Grønholdt, L., Martensen, A., Jørgensen, S. & Jensen, P., 2014, Proceeding of the 17th QMOD International Conference on Quality and Service Sciences (ICQSS). Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund Universitet, 16 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
83 Downloads (Pure)

Financial Service Providers’ Social Responsibility to Develop Broad-scope Trust

Hansen, T., Grønholdt, L., Josiassen, A. & Martensen, A., Oct 2014.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

How Ad-talk and Word-of-Mouth Influence Consumers’ Responses

Martensen, A. & Mouritsen, J., 2014, In : Innovative Marketing. 10, 2, p. 58-69

Research output: Contribution to journalJournal article

The eWOM Matrix: A Model for Categorising e-Word-of-Mouth on Web-based Consumer Opinion Platforms

Martensen, A., Jensen, J. S. & Gyrd-Jones, R., 2014. 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

2010

Guideline til valg af marketing performance-målinger

Nielsen, J. C., Martensen, A. & Grønholdt, L., 2010, Frederiksberg: Center for Marketing Communication, CBS. 36 p.

Research output: Book/ReportReportResearch

Hvad skaber succes for marketing?

Martensen, A. & Mouritsen, J., 20 Apr 2010, In : Markedsfoering. 5, p. 22

Research output: Contribution to journalJournal article

Marketing revisited

Martensen, A. & Mouritsen, J., 16 Jun 2010, In : Markedsfoering. 8, p. 36

Research output: Contribution to journalJournal article

Rethinking Marketing: Viden, kernemarketing og markedsudvikling

Martensen, A. & Mouritsen, J., 2010, København: DEA. 28 p.

Research output: Book/ReportReportResearch

Return on Customer Experience Management: A Study of Customer Experience Management in Danish Companies.

Martensen, A., Grønholdt, L., Jørgensen, S., Jensen, P. & Mygland, L. P., 2010, Hørsholm: SJP A/S. 24 p.

Research output: Book/ReportReportResearch

2009

Development of Leadership Surveys: Link to Key Performance Results

Grønholdt, L. & Martensen, A., 2009, Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS). 13 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

How Quality and Service Drive Brand Equity

Martensen, A. & Grønholdt, L., 2009, Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS). 19 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Management Practices Driving Sustained Business Success

Grønholdt, L. & Martensen, A., 2009, In : Measuring Business Excellence. 13, 1, p. 47-55

Research output: Contribution to journalJournal article

Teens as Transmitters of the New Media

Martensen, A. & Grønholdt, L., 2009, Advertising Research: Message, Medium and Content. De Pelsmacker, P. & Dens, N. (eds.). Antwerpen: Garant, p. 235-247

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Teens som transmitters af de nye medier

Martensen, A., 2009, Børns opvækst med medier og forbrug. Tufte, B., Puggaard, B. & Gretlund, T. (eds.). Frederiksberg: Samfundslitteratur, p. 73-92

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Influence of Tie Strength in Word-of-Mouthy Communication: A Segmentation Approach

Martensen, A. & Grønholdt, L., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective

Martensen, A. & Grønholdt, L., 2009, Proceedings of the 8th International Conferance on Research in Advertising: ICORIA 2009. Terlutter, R., Diehl, S., Karmasin, M. & Smit, E. (eds.). European Advertising Academy, 10 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2008

Children's influence on family decision making

Martensen, A. & Grønholdt, L., 2008, In : Innovative Marketing. 4, 4, p. 36-44

Research output: Contribution to journalJournal article

Driving Profitable Growth: A Study of Essential Management Practices

Grønholdt, L. & Martensen, A., 2008, Proceedings of the 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20-22 August, 2008 in Helsingborg, Sweden. Linköping University, 8 p. (Linköping Electronic Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Employee Loyalty in a Holistic Perspective

Martensen, A., Bisgaard, L. & Grønholdt, L., 2008, Employee Loyalty: An Introduction. Sangeetha, K. (ed.). Hyderabad: Icfai University Press, p. 68-97 30 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

How Events Work: Understanding Consumer Responses to Event Marketing

Martensen, A. & Grønholdt, L., 2008, In : Innovative Marketing. 4, 4, p. 45-57

Research output: Contribution to journalJournal article

Media Habits of Children in Danger of Becoming Maladjusted

Martensen, A., Lundsteen, S., Beckmann, J. H. & Hansen, F., 2008, Child and Teen Comsumption 2008: Trondheim, April 24th and 25th, 2008. The 3rd international conference on multidisciplinary perspectives on child and teen consumption. NTNU: Norsk Senter for barneforskning, 19 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Teens as Transmitters of the New Media

Martensen, A. & Grønholdt, L., 2008, Proceedings of the 7th International Conference on Research in Advertising - ICORIA 2008, Antwerp, Belgium, 27-28 June 2008. European Advertising Academy (EAA) and University of Antwerpen, 17 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Young Estonians and Danes as online shoppers: A comparative study

Raamat, R., Keller, M., Martensen, A. & Tufte, B., 2008, In : Young - Nordic Journal of Youth Research. 16, 3, p. 303-324 22 p.

Research output: Contribution to journalJournal article

2007

Application of a model for the effectiveness of event marketing

Martensen, A., Bendtsen, L., Grønholdt, L. & Juul Jensen, M., 2007, In : Journal of Advertising Research. 47, 3, p. 283-301 19 p.

Research output: Contribution to journalJournal article

Demonstrating Return on Leadership: A Research-Based Consulting Tool

Grønholdt, L., Martensen, A., Jørgensen, S. W. & Mollerup, S., 2007. 18 p.

Research output: Contribution to conferencePaperResearch

Fokus på lønsom vækst i praksis: Strategi og kultur skiller vandene

Grønholdt, L., Martensen, A., Krogh Jørgensen, J. & Bisgaard, L., 2007, Børsens ledelseshåndbøger: Relationship Management. København: Dagbladet Boersen A/S, 24 p. (Børsen Ledelseshåndbøger).

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Fra Ledelse til lønsomhed: Empirisk dokumentation af sammenhængen

Grønholdt, L., Martensen, A., Jørgensen, S. W. & Mollerup, S., 2007, En ny dagsorden for ledelse?: Konference den 11.-12. december 2006 - Konference Proceedings. Arrangeret af Det Danske Ledelsesakademi i samarbejde med LOK Forskningscenter www.lok.cbs.dk. 15 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Measuring and Diagnosing Innovation Excellence - Simple Contra Advanced Approaches: A Danish Study

Martensen, A., Dahlgaard, J. J., Park-Dahlgaard, S. M. & Grønholdt, L., 2007, In : Measuring Business Excellence. 11, 4, p. 51-65

Research output: Contribution to journalJournal article

Measuring top managers' influence on product innovation

Tollin, K. & Martensen, A., 2007, Proceeding of the 14th international product development management conference, EIASM 2007. Vol. part 3. p. 1497-1510 15 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review