Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Linking Employee, Customer, and Business Results: A Study in the Hotel Industry
Grønholdt, L. & Martensen, A., 2019, In: Total Quality Management & Business Excellence. 30, Supplement 1, p. 74–82 9 p.Research output: Contribution to journal › Journal article › Research › peer-review
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DXindex18. Digital Customer Experience: Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser
Martensen, A., Grønholdt, L., Østergaard Jacobsen, P., Carlsson, M., Ravn, D., Kjær, R. & Jørgensen, S., 2018, Frederiksberg: Copenhagen Business School, CBS. 40 p.Research output: Book/Report › Report › Research
Open AccessFile191 Downloads (Pure) -
How Citizen Influencers Persuade Their Followers
Martensen, A., Brockenhuus-Schack, S. & Zahid, A. L., 2018, In: Journal of Fashion Marketing and Management. 22, 3, p. 335-353 19 p.Research output: Contribution to journal › Journal article › Research › peer-review
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Linking Employee, Customer, and Business Results: A Study in the Hotel Industry
Grønholdt, L. & Martensen, A., 2018, Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University, 10 p.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
Open AccessFile297 Downloads (Pure) -
Prioritising Marketing Activities in Different Types of Marketing Functions
Martensen, A. & Mouritsen, J., 2017, In: Total Quality Management & Business Excellence. 28, 11-12, p. 1264-1284 21 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile474 Downloads (Pure)
Activities
- 1 Lecture and oral contribution
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Marketingfunktionens roller og virksomhedens performance
Martensen, A. (Lecturer)
24 Nov 2010Activity: Talk or presentation › Lecture and oral contribution
Press/Media
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Retrobølge sender kondivand i øl-flasker og chokolade-bar en tur til numerolog
19/09/2015
1 item of Media coverage
Press/Media: Press / Media
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Virksomheder mister salg på mangelfuld kundeplaje
16/12/2009
1 Media contribution
Press/Media: Press / Media