Anne Martensen

    • Denmark

    19992019
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    Research Output 1999 2019

    Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

    Grønholdt, L. & Martensen, A., 2019, In : Total Quality Management & Business Excellence. 30, Supplement 1, p. 74–82 9 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    DXindex18. Digital Customer Experience: Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser

    Martensen, A., Grønholdt, L., Østergaard Jacobsen, P., Carlsson, M., Ravn, D., Kjær, R. & Jørgensen, S., 2018, Frederiksberg: Copenhagen Business School, CBS. 40 p.

    Research output: Book/ReportReportResearch

    Open Access
    File

    How Citizen Influencers Persuade Their Followers

    Martensen, A., Brockenhuus-Schack, S. & Zahid, A. L., 2018, In : Journal of Fashion Marketing and Management. 22, 3, p. 335-353 19 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

    Grønholdt, L. & Martensen, A., 2018, Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University, 10 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Open Access
    File
    140 Downloads (Pure)

    Prioritising Marketing Activities in Different Types of Marketing Functions

    Martensen, A. & Mouritsen, J., 2017, In : Total Quality Management & Business Excellence. 28, 11-12, p. 1264-1284 21 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Open Access
    File

    Activities 2010 2010

    • 1 Lecture and oral contribution

    Marketingfunktionens roller og virksomhedens performance

    Anne Martensen (Lecturer)
    24 Nov 2010

    Activity: Talk or presentationLecture and oral contribution

    Press / Media

    Ny (digital) Cand. Merc. på plads

    Anne Martensen

    11/04/2018

    1 media contribution

    Press/Media: Press / Media

    CBS: Innovation går tabt i marektingsilo

    Anne Martensen

    01/12/2010

    1 media contribution

    Press/Media: Press / Media

    CBS-forskere skærper konkurrencekraften

    Anne Martensen

    23/03/2010

    1 media contribution

    Press/Media: Press / Media

    Virksomheder mister salg på mangelfuld kundeplaje

    Anne Martensen

    16/12/2009

    1 media contribution

    Press/Media: Press / Media