19992019

Research output per year

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Research Output

Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

Grønholdt, L. & Martensen, A., 2019, In : Total Quality Management & Business Excellence. 30, Supplement 1, p. 74–82 9 p.

Research output: Contribution to journalJournal articleResearchpeer-review

DXindex18. Digital Customer Experience: Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser

Martensen, A., Grønholdt, L., Østergaard Jacobsen, P., Carlsson, M., Ravn, D., Kjær, R. & Jørgensen, S., 2018, Frederiksberg: Copenhagen Business School, CBS. 40 p.

Research output: Book/ReportReportResearch

Open Access
File

How Citizen Influencers Persuade Their Followers

Martensen, A., Brockenhuus-Schack, S. & Zahid, A. L., 2018, In : Journal of Fashion Marketing and Management. 22, 3, p. 335-353 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

Grønholdt, L. & Martensen, A., 2018, Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University, 10 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File

Prioritising Marketing Activities in Different Types of Marketing Functions

Martensen, A. & Mouritsen, J., 2017, In : Total Quality Management & Business Excellence. 28, 11-12, p. 1264-1284 21 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
172 Downloads (Pure)

Activities

  • 1 Lecture and oral contribution

Marketingfunktionens roller og virksomhedens performance

Anne Martensen (Lecturer)
24 Nov 2010

Activity: Talk or presentationLecture and oral contribution

Press / Media

Ny (digital) Cand. Merc. på plads

Anne Martensen

11/04/2018

1 Media contribution

Press/Media: Press / Media

CBS: Innovation går tabt i marektingsilo

Anne Martensen

01/12/2010

1 Media contribution

Press/Media: Press / Media

CBS-forskere skærper konkurrencekraften

Anne Martensen

23/03/2010

1 Media contribution

Press/Media: Press / Media

Virksomheder mister salg på mangelfuld kundeplaje

Anne Martensen

16/12/2009

1 Media contribution

Press/Media: Press / Media