Anna-Bertha Heeris Christensen

    • Denmark

    20162019
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    Research Output 2016 2019

    • 1 Article in proceedings
    • 1 Journal article
    • 1 Contribution to newspaper - Comment/debate
    • 1 Sound/Visual production (digital)
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    Journal article
    2018

    Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging

    Erz, A. & Heeris Christensen, A-B., Aug 2018, In : Journal of Interactive Marketing. 43, 3, p. 69-82 14 p.

    Research output: Contribution to journalJournal articleResearchpeer-review