Anna-Bertha Heeris Christensen

    • Denmark

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    Research Output 2016 2019

    • 1 Article in proceedings
    • 1 Journal article
    • 1 Contribution to newspaper - Comment/debate
    • 1 Sound/Visual production (digital)
    Article in proceedings

    “I Blog so I Become”: Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts

    Erz, A., Gyrd-Jones, R. & Heeris Christensen, A-B., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 7 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review