Anna-Bertha Heeris Christensen

    • Denmark

    20162019
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    Research Output 2016 2019

    • 1 Article in proceedings
    • 1 Journal article
    • 1 Contribution to newspaper - Comment/debate
    • 1 Sound/Visual production (digital)
    2019

    Influencere laver ikke public service - de laver marketing

    Heeris Christensen, A-B., 31 Jan 2019, In : Politiken. p. 7 1 p.

    Research output: Contribution to journalContribution to newspaper - Comment/debateCommunication

    Under the Influence(r) of Social Media

    Andersen, O. E., Erz, A., Heeris Christensen, A-B., Nygaard, K., Rosendal, O. & Steinke, U., 6 Feb 2019

    Research output: Non-textual formSound/Visual production (digital)Communication

    Open Access
    2018

    Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging

    Erz, A. & Heeris Christensen, A-B., Aug 2018, In : Journal of Interactive Marketing. 43, 3, p. 69-82 14 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    2016

    “I Blog so I Become”: Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts

    Erz, A., Gyrd-Jones, R. & Heeris Christensen, A-B., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 7 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review