Anna-Bertha Heeris Christensen

    • Denmark

    20162019
    If you made any changes in Pure these will be visible here soon.

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2016 2019

    • 1 Article in proceedings
    • 1 Journal article
    • 1 Contribution to newspaper - Comment/debate
    • 1 Sound/Visual production (digital)

    Influencere laver ikke public service - de laver marketing

    Heeris Christensen, A-B., 31 Jan 2019, In : Politiken. p. 7 1 p.

    Research output: Contribution to journalContribution to newspaper - Comment/debateCommunication

    Under the Influence(r) of Social Media

    Andersen, O. E., Erz, A., Heeris Christensen, A-B., Nygaard, K., Rosendal, O. & Steinke, U., 6 Feb 2019

    Research output: Non-textual formSound/Visual production (digital)Communication

    Open Access

    Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging

    Erz, A. & Heeris Christensen, A-B., Aug 2018, In : Journal of Interactive Marketing. 43, 3, p. 69-82 14 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    “I Blog so I Become”: Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts

    Erz, A., Gyrd-Jones, R. & Heeris Christensen, A-B., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 7 p.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review