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  • Conference abstract in proceedings

    Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective: An Abstract

    Khusainova, R., de Jong, A., Lee, N., Marshall, G. W. & Rudd, J. M., 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer, p. 127-128 2 p.

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