Ad de Jong

Professor, Department of Marketing

https://orcid.org/0000-0002-3016-5354

Denmark

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32 Journal article
3 Review
1 Article in proceedings
1 Conference abstract in proceedings
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- 1 Conference abstract for conference
- 1 Contribution to newspaper - Comment/debate

How Young Companies Can Effectively Manage Their Slack Resources over Time to Ensure Sales Growth: The Contingent Role of Value-based Selling
de Jong, A., Zacharias, N. A. & Nijssen, E. J., Mar 2021, In : Journal of the Academy of Marketing Science. 49, 2, p. 304-326 23 p.
Research output: Contribution to journal › Journal article › Research › peer-review

Open Access
Key Trends in Business-to-Business Services Marketing Strategies: Developing a Practice-based Research Agenda
de Jong, A., De Ruyter, K., Keeling, D. I., Polyakova, A. & Ringberg, T., Feb 2021, In : Industrial Marketing Management. 93, p. 1-9 9 p.
Research output: Contribution to journal › Journal article › Research › peer-review
Process Innovation and Performance: The Role of Divergence
Mooi, E., Rudd, J. & de Jong, A., 2020, In : European Journal of Marketing. 54, 4, p. 741-760 20 p.
Research output: Contribution to journal › Journal article › Research › peer-review
Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective: An Abstract
Khusainova, R., de Jong, A., Lee, N., Marshall, G. W. & Rudd, J. M., 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer, p. 127-128 2 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry
Bond III, E. U., de Jong, A., Eggert, A., Houston, M. B., Kleinaltenkamp, M., Kohli, A. K., Ritter, T. & Ulaga, W., Nov 2020, In : Journal of Service Research. 23, 4, p. 401-408 8 p.
Research output: Contribution to journal › Journal article › Research › peer-review

1 Lecture and oral contribution

How (Im)Balance of Customer-coworker Directed Behaviors Affect FLE Performance when Delivering Product-Service Combinations
Michel Van der Borgh (Lecturer), Ad de Jong (Lecturer) & Edwin J. Nijssen (Lecturer)
22 Feb 2019
Activity: Talk or presentation › Lecture and oral contribution

How Young Companies Can Effectively Manage Their Slack Resources over Time to Ensure Sales Growth: The Contingent Role of Value-based Selling

Key Trends in Business-to-Business Services Marketing Strategies: Developing a Practice-based Research Agenda

Process Innovation and Performance: The Role of Divergence

Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective: An Abstract

The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry

How (Im)Balance of Customer-coworker Directed Behaviors Affect FLE Performance when Delivering Product-Service Combinations