Research output per year

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Research Output

Process Innovation and Performance: The Role of Divergence

Mooi, E., Rudd, J. & de Jong, A., 2020, In : European Journal of Marketing. 54, 4, p. 741-760 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Balancing Frontliners’ Customer- and Coworker-directed Behaviors when Serving Business Customers

Van der Borgh, M., de Jong, A. & Nijssen, E. J., Aug 2019, In : Journal of Service Research. 22, 3, p. 323-344 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Do as I do, not as I think: Disentangling the Impact of Different Types of Social Norms on Customer Environmental Consumption

de Jong, A., Schmitt, J. & Schmidt, K., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Enhancing Supplier's Involvement in Startup's Innovation through Equity Offering and Trust Building

Song, M., de Jong, A., Di Benedetto, C. A. & Zhao, Y. L., Feb 2019, In : International Journal of Innovation Management. 23, 2, 29 p., 1950013.

Research output: Contribution to journalJournal articleResearchpeer-review

Impact of Language Competencies on International Business Performance: Small and Medium Enterprise Perspective

Tibrewal, A., de Jong, A., Parkes, G., Haji, I. & Backhaus, C., 2019. 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Open Access


  • 1 Lecture and oral contribution

How (Im)Balance of Customer-coworker Directed Behaviors Affect FLE Performance when Delivering Product-Service Combinations

Michel Van der Borgh (Lecturer), , Ad de Jong (Lecturer), & Edwin J. Nijssen (Lecturer)

22 Feb 2019

Activity: Talk or presentationLecture and oral contribution