Department of Marketing

  • Denmark

Research Output 1978 2019

Filter
Working paper
2015

Qualitative Value Profiling

Duus, H. J. & Bjerre, M. 2015 Frederiksberg : Department of Marketing. CBS, 18 p.

Research output: Working paperResearch

Open Access
2014
2012

Kommercialisering: En nøgle til velfærd og velstand

Ritter, T. & Geersbro, J. 2012 Frederiksberg: Department of Marketing. CBS, 6 p.

Research output: Working paperResearch

2011

Branding the Brain: A Critical Review

Plassmann, H., Ramsøy, T. Z. & Milosavljevic, M. 2011 Fontainebleau: INSEAD, 49 p.

Research output: Working paperResearch

Idea Screening in Engineering Design Using Employee-Driven Wisdom of the Crowds

Onarheim, B. & Christensen, B. T. 2011 Frederiksberg: Copenhagen Business School [wp], 21 p.

Research output: Working paperResearch

2007

Company Stakeholder Responsibility: A Resource Based Perspective

Kornum, N. 2007 Frederiksberg: Department of Marketing. CBS, 65 p.

Research output: Working paperResearch

2005

En model for lagerstørrelsen som determinant for købs- og brugsadfærden for et kortvarigt forbrugsgode

Olsen, J. K. 2005 København, 21 p.

Research output: Working paperResearch

Indtrængningsproblematikken og udvalgte erhvervsøkonomiske teoriområder

Cumberland, F. 2005 København, 70 p.

Research output: Working paperResearch

Opportunity and Implications of Grocery E-Commerce

Vangkilde, M. 2005 København, 20 p.

Research output: Working paperResearch

Regression Models for Market-Shares

Birch, K., Olsen, J. K. & Tjur, T. 2005 København, 22 p.

Research output: Working paperResearch

2004

Consumer choice behaviour: An emotional theory

Hansen, F., Percy, L. & Hallum Hansen, M. 2004 København, 34 p.

Research output: Working paperResearch

Cost Accounting in Logistics and Supply Chain Management

Vangkilde, M. 2004 København, 19 p.

Research output: Working paperResearch

Danish children´s upbringing as consumers

Hansen, F. & Nielsen, J. C. 2004 København, 21 p.

Research output: Working paperResearch

Emotional Responses to Brands and Product Categories

Percy, L., Hansen, F. & Randrup, R. 2004 København, 24 p.

Research output: Working paperResearch

En beslutningsstøttemodel for niveauet for en virksomheds langsigtede reklameindsats under konkurrence

Olsen, J. K. 2004 København, 39 p.

Research output: Working paperResearch

Long-term Advertising Effects and Optimal Budgeting

Hansen, F. & Bech Christensen, L. 2004 København, 26 p.

Research output: Working paperResearch

Measuring Consumer Reactions to Sponsoring Partnerships Based upon Emotional and Attitudinal Responses

Riis Christensen, S. 2004 København, 24 p.

Research output: Working paperResearch

Modelling Emotional and Attitudinal Evaluations of Major Sponsors

Martensen, A. & Hansen, F. 2004 København, 13 p.

Research output: Working paperResearch

Multinational Exploration of Acquired R&D Activities

Gammelgaard, J. 2004 København, 28 p.

Research output: Working paperResearch

Prisoptimering i logitmodellen under konkurrence

Olsen, J. K. 2004 København, 25 p.

Research output: Working paperResearch

What Are the Drivers of Channel Evolution? Distribution Reform in the People´s Republic of China

Jaffe, E. D. 2004 København, 52 p.

Research output: Working paperResearch

2003

Analysefunktionen under forandring: i større danske virksomheder

Nielsen, J. C. & Rasmussen, J. 2003 26 p.

Research output: Working paperResearch

An Investigation of Consumer's Shopping List Behavior

Schmidt, M. 2003

Research output: Working paperResearchpeer-review

Circulars: A media of it's own or?

Bjerre, M. 2003 København, 12 p.

Research output: Working paperResearch

Consumer decision making: a research note

Hansen, T. 2003 København, 43 p.

Research output: Working paperResearch

Consumer Online Grocery Buying Intention: A TRA versus TPB Approach

Hansen, T., Jensen, J. M. & Solgaard, H. S. 2003 København, 23 p.

Research output: Working paperResearch

E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark

Bjerre, M., Hansen, T., Kornum, N., Sestoft, C. & Friese, S. 2003 København, 93 p.

Research output: Working paperResearch

En stokastisk model for total og partiel kundeloyalitet

Olsen, J. K. 2003 København, 22 p.

Research output: Working paperResearch

Maksimum likelihood estimation af parametrene i logitmodellen med stokastiske individparametre: Et simulationsstudie

Olsen, J. K. 2003 København, 36 p.

Research output: Working paperResearch

Optimering af reklame: Måling, modeller og styring

Hansen, F. 2003 København, 36 p.

Research output: Working paperResearch

Prisoptimering i logitmodellen under homogen og heterogen forbrugeradfærd

Olsen, J. K. 2003 København, 36 p.

Research output: Working paperResearch

The Online Grocery Consumer: results from two Scandinavian Surveys

Hansen, T. 2003 København, 62 p.

Research output: Working paperResearch

Understanding The Role of Emotion in Advertising

Percy, L. 2003 København, 16 p.

Research output: Working paperResearch

2002

A cross-national comparison of web users: who are they and why do they use the internet?

Kedaitiene, A. 2002 København

Research output: Working paperResearch

Advertising and promotion effectiveness: learnings from a five-year study

Hansen, F. & Yssing Hansen, L. 2002 København ed., 20 p.

Research output: Working paperResearch