Department of Marketing

  • Denmark

Research Output 1978 2019

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Working paper
2015

Qualitative Value Profiling

Duus, H. J. & Bjerre, M., 2015, Frederiksberg : Department of Marketing. CBS, 18 p.

Research output: Working paperResearch

Open Access
2014
2012

Kommercialisering: En nøgle til velfærd og velstand

Ritter, T. & Geersbro, J., 2012, Frederiksberg: Department of Marketing. CBS, 6 p.

Research output: Working paperResearch

2011

Branding the Brain: A Critical Review

Plassmann, H., Ramsøy, T. Z. & Milosavljevic, M., 2011, Fontainebleau: INSEAD, 49 p.

Research output: Working paperResearch

Idea Screening in Engineering Design Using Employee-Driven Wisdom of the Crowds

Onarheim, B. & Christensen, B. T., 2011, Frederiksberg: Copenhagen Business School [wp], 21 p.

Research output: Working paperResearch

2010

Airlines 2.0: The Challenge of Social Media

Hvass, K. A. & Munar, A. M., 2010, Frederiksberg: Copenhagen Business School [wp], p. 1-18, 18 p.

Research output: Working paperResearch

Arbejdsgivernes erfaringer med HD-uddannelsen

Pettersson, M. & Møller Jensen, J., 2008, Frederiksberg: Center of Market Economics, Copenhagen Busienss School, 131 p.

Research output: Working paperResearch

Company Stakeholder Responsibility: A Resource Based Perspective

Kornum, N., 2007, Frederiksberg: Department of Marketing. CBS, 65 p.

Research output: Working paperResearch

Reality in Virtual Learning: Challenges without the Classroom

Lindberg, F. & Pettersson, M., 2007, Frederiksberg: Samfundslitteratur, 26 p.

Research output: Working paperResearch

Strategisk Forecasting som Erhvervsøkonomisk Disciplin

Duus, H. J., 2007, Frederiksberg: Copenhagen Business School Press, 32 p.

Research output: Working paperResearch

2006

Danskernes brug af autoværksteder i Sverige

Lyck, L., 2006, København: Copenhagen Business School Press, 32 p.

Research output: Working paperResearch

E-learning Paradigms and The Development of E-learning Strategy

Duus, H. J., 2006, København, 40 p.

Research output: Working paperResearch

Prognoser vs. virkelighed

Lyck, L. & Slej Mikkelsen, J., 2006, København: Center for Tourism and Cultural Management. Copenhagen Business School, 43 p.

Research output: Working paperResearch

Turbulens og strategi i luftfartsbranchen med fokus på SAS og Air France/KLM

Lyck, L., 2006, Frederiksberg, p. 30-52.

Research output: Working paperResearch

2005

En kvantitativ analyse af danskernes huskesedler

Schmidt, M., 2005, København, 17 p.

Research output: Working paperResearch

En model for lagerstørrelsen som determinant for købs- og brugsadfærden for et kortvarigt forbrugsgode

Olsen, J. K., 2005, København, 21 p.

Research output: Working paperResearch

Erhvervslivets strategiske ledelseskommunikation: Datagrundlag og analyser

Holm Hansen, J. & Bordum, A., 2005, København, 252 p.

Research output: Working paperResearch

Indtrængningsproblematikken og udvalgte erhvervsøkonomiske teoriområder

Cumberland, F., 2005, København, 70 p.

Research output: Working paperResearch

Opportunity and Implications of Grocery E-Commerce

Vangkilde, M., 2005, København, 20 p.

Research output: Working paperResearch

Reflexivity, Knowledge and the Management of Potential Innovation

Bordum, A., 2005, København, 33 p.

Research output: Working paperResearch

Regression Models for Market-Shares

Birch, K., Olsen, J. K. & Tjur, T., 2005, København, 22 p.

Research output: Working paperResearch

Trust and Leadership: On the Value Laden Concept of Trust

Bordum, A., 2005, København, 27 p.

Research output: Working paperResearch

Viden og Læring

Bordum, A., 2005, København, 24 p.

Research output: Working paperResearch

2004

Consumer choice behaviour: An emotional theory

Hansen, F., Percy, L. & Hallum Hansen, M., 2004, København, 34 p.

Research output: Working paperResearch

Cost Accounting in Logistics and Supply Chain Management

Vangkilde, M., 2004, København, 19 p.

Research output: Working paperResearch

Danish children´s upbringing as consumers

Hansen, F. & Nielsen, J. C., 2004, København, 21 p.

Research output: Working paperResearch

Emotional Responses to Brands and Product Categories

Percy, L., Hansen, F. & Randrup, R., 2004, København, 24 p.

Research output: Working paperResearch

En beslutningsstøttemodel for niveauet for en virksomheds langsigtede reklameindsats under konkurrence

Olsen, J. K., 2004, København, 39 p.

Research output: Working paperResearch

Long-term Advertising Effects and Optimal Budgeting

Hansen, F. & Bech Christensen, L., 2004, København, 26 p.

Research output: Working paperResearch