Department of Marketing

  • Denmark

Research Output 1978 2020

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Working paper
2015
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Qualitative Value Profiling

Duus, H. J. & Bjerre, M., 2015, Frederiksberg : Department of Marketing. CBS, 18 p.

Research output: Working paperResearch

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2014
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2013
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2012
2 Downloads (Pure)

Kommercialisering: En nøgle til velfærd og velstand

Ritter, T. & Geersbro, J., 2012, Frederiksberg: Department of Marketing. CBS, 6 p.

Research output: Working paperResearch

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2011

Branding the Brain: A Critical Review

Plassmann, H., Ramsøy, T. Z. & Milosavljevic, M., 2011, Fontainebleau: INSEAD, 49 p.

Research output: Working paperResearch

16 Downloads (Pure)
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Idea Screening in Engineering Design Using Employee-Driven Wisdom of the Crowds

Onarheim, B. & Christensen, B. T., 2011, Frederiksberg: Copenhagen Business School [wp], 21 p. (Creative Encounters Working Paper; No. 56).

Research output: Working paperResearch

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Why Does Participation in Decision Making Enhance Creativity in Work Groups? An Integrative Review

Christensen, B. T. & Jønsson, T., 2011, Frederiksberg: Copenhagen Business School [wp], 29 p. (Creative Encounters Working Paper; No. 57).

Research output: Working paperResearch

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2010
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Airlines 2.0: The Challenge of Social Media

Hvass, K. A. & Munar, A. M., Nov 2010, Frederiksberg: Copenhagen Business School [wp], 18 p. (CIBEM Working Paper Series).

Research output: Working paperResearch

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2009

Antecedents and Consequences of Creativity and Beauty Judgements in Consumer Products

Christensen, B. T., Kristensen, T. & Reber, R., 2009, Frederiksberg: imagine.. CBS, 22 p. (Creative Encounters Working Paper; No. 29).

Research output: Working paperResearch

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2008
2 Downloads (Pure)

A Methodology for Studying Design Cognition in the Real World

Christensen, B. T., Feb 2008, Frederiksberg: imagine.. CBS, 23 p. (Creative Encounters Working Paper; No. 9).

Research output: Working paperResearch

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Arbejdsgivernes erfaringer med HD-uddannelsen

Pettersson, M. & Møller Jensen, J., Oct 2008, Frederiksberg: Center of Market Economics, Copenhagen Busienss School, 129 p. (Working Paper / Center of Market Economics. CEM. Copenhagen Business School; No. 15).

Research output: Working paperResearch

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Strategic Forecasting: Theory, Practice and Strategy

Duus, H. J., 2008, Frederiksberg: Center of Market Economics, Copenhagen Busienss School, 33 p. (Working Paper / Center of Market Economics. CEM. Copenhagen Business School; No. 17).

Research output: Working paperResearch

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Company Stakeholder Responsibility: A Resource Based Perspective

Kornum, N., 2007, Frederiksberg: Department of Marketing. CBS, 65 p.

Research output: Working paperResearch

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Reality in Virtual Learning: Challenges without the Classroom

Lindberg, F. & Pettersson, M., 2007, Frederiksberg: Samfundslitteratur, 26 p.

Research output: Working paperResearch

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Strategisk Forecasting som Erhvervsøkonomisk Disciplin

Duus, H. J., Nov 2007, Frederiksberg: Center of Market Economics, Copenhagen Busienss School, 32 p. (Working Paper / Center of Market Economics. CEM. Copenhagen Business School; No. 14).

Research output: Working paperResearch

Open Access
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2006

Danskernes brug af autoværksteder i Sverige

Lyck, L., Nov 2006, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School, 32 p. (TCM Working Paper Series; No. 3).

Research output: Working paperResearch

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E-learning Paradigms and The Development of E-learning Strategy

Duus, H. J., 2006, Frederiksberg, 40 p. (Working Paper / Center of Market Economics. CEM. Copenhagen Business School; No. 11).

Research output: Working paperResearch

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Fra LCC til FSC: Forretningsmodellernes nuancer og deres indflydelse på profitabiliteten

Hvass, K., Nov 2006, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School, p. 5-29, 25 p. (TCM Working Paper Series; No. 4, part 1).

Research output: Working paperResearch

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Mega Sports Events: Can We, Will We, Should We Go for such Events in Copenhagen?

Lyck, L., Nov 2006, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School, 16 p. (TCM Working Paper Series; No. 5).

Research output: Working paperResearch

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Prognoser vs. virkelighed

Lyck, L. & Slej Mikkelsen, J., Jan 2006, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School, 42 p. (TCM Working Paper Series; No. 2).

Research output: Working paperResearch

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2 Downloads (Pure)
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1 Downloads (Pure)

Turbulens og strategi i luftfartsbranchen med fokus på SAS og Air France/KLM

Lyck, L., Apr 2006, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School, p. 30-52, 23 p. (TCM Working Paper Series; No. 4, part 2).

Research output: Working paperResearch

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2005

En kvantitativ analyse af danskernes huskesedler

Schmidt, M., 2005, København, 17 p.

Research output: Working paperResearch

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En model for lagerstørrelsen som determinant for købs- og brugsadfærden for et kortvarigt forbrugsgode

Olsen, J. K., 2005, København, 21 p.

Research output: Working paperResearch

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Erhvervslivets strategiske ledelseskommunikation: Datagrundlag og analyser

Holm Hansen, J. & Bordum, A., 2005, København, 252 p.

Research output: Working paperResearch

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How Europe's Low-Cost Carriers Sidestepped Traditional Carriers' Competitive Advantages

Hvass, K. A., 2005, København: Center for Tourism and Cultural Management. Copenhagen Business School, 49 p. (TCM Working Paper Series; No. 1, part 1).

Research output: Working paperResearch

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Indtrængningsproblematikken og udvalgte erhvervsøkonomiske teoriområder

Cumberland, F., 2005, København, 70 p.

Research output: Working paperResearch

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Market Entry Mode “Economic” Approaches and “Process” Approaches: An Integrated Research Review

Cumberland, F., 2005, Frederiksberg: Department of Marketing. CBS, 36 p. (Research Paper / Department of Marketing. Copenhagen Business School; No. 3 - 2005).

Research output: Working paperResearch

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Opportunity and Implications of Grocery E-Commerce

Vangkilde, M., 2005, København, 20 p.

Research output: Working paperResearch

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Reflexivity, Knowledge and the Management of Potential Innovation

Bordum, A., 2005, København, 33 p.

Research output: Working paperResearch

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Regression Models for Market-Shares

Birch, K., Olsen, J. K. & Tjur, T., 2005, København, 22 p.

Research output: Working paperResearch

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The Airline Industry of the 21st Century: Finally Approaching Contestable Markets?

Brandt, K. K., Oct 2005, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School, p. 23-49, 27 p. (TCM Working Paper Series; No. 1, part 2).

Research output: Working paperResearch

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Trust and Leadership: On the Value Laden Concept of Trust

Bordum, A., 2005, København, 27 p.

Research output: Working paperResearch

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Viden og Læring

Bordum, A., 2005, København, 24 p.

Research output: Working paperResearch

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2004
12 Downloads (Pure)

Consumer choice behaviour: An emotional theory

Hansen, F., Percy, L. & Hallum Hansen, M., 2004, København, 34 p.

Research output: Working paperResearch

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Cost Accounting in Logistics and Supply Chain Management

Vangkilde, M., 2004, København, 19 p.

Research output: Working paperResearch

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Danish children´s upbringing as consumers

Hansen, F. & Nielsen, J. C., 2004, København, 21 p.

Research output: Working paperResearch

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Emotional Responses to Brands and Product Categories

Percy, L., Hansen, F. & Randrup, R., 2004, København, 24 p.

Research output: Working paperResearch

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En beslutningsstøttemodel for niveauet for en virksomheds langsigtede reklameindsats under konkurrence

Olsen, J. K., 2004, København, 39 p.

Research output: Working paperResearch

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