Department of Marketing

  • Denmark

Research Output 1978 2019

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Journal article
2019

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall

Ciceri, A., Russo, V., Songa, G., Gabrielli, G. & Clement, J., 26 Apr 2019, In : Journal of Advertising Research.

Research output: Contribution to journalJournal articleResearch

Balancing Frontliners’ Customer- and Coworker-directed Behaviors when Serving Business Customers

Van der Borgh, M., de Jong, A. & Nijssen, E. J., 1 Aug 2019, In : Journal of Service Research. 22, 3, p. 323-344 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Can Business‐oriented Managers Be Effective Leaders for Corporate Sustainability? A Study of Integrative and Instrumental Logics

Joseph, J., Orlitzky, M., Gurd, B., Borland, H. & Lindgreen, A., Feb 2019, In : Business Strategy and the Environment. 28, 2, p. 339-352 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Citation Practices in Tourism Research: Toward a Gender Conscientious Engagement

Nunkoo, R., Hall, M., Rughoobur-Seetah, S. & Teeroovengadum, V., Nov 2019, In : Annals of Tourism Research. 79, 13 p., 102755.

Research output: Contribution to journalJournal articleResearchpeer-review

Corporate Brand Positioning in Complex Industrial Firms: Introducing a Dynamic, Process Approach to Positioning

Koch, C. H. & Gyrd-Jones, R. I., 29 Mar 2019, In : Industrial Marketing Management. 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Digital Customer Experience: An Emerging Theme in Customer Service Excellence

Grønholdt, L., 2019, In : Nyhedsbrevet om Forbrugeradfærd. 31, p. 2-10 9 p.

Research output: Contribution to journalJournal articleResearch

Open Access

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Iglesias, O., Markovic, S., Singh, J. J. & Sierra, V., Jan 2019, In : Journal of Business Ethics. 154, 2, p. 441-459 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Embodied Cognition Effects on Tourist Behavior

Kock, F. & Ringberg, T., 6 Jun 2019, In : Annals of Tourism Research. 5 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Empirically Analysing Design Reasoning Patterns: Abductive-deductive Reasoning Patterns Dominate Design Idea Generation

Cramer-Petersen, C. L., Christensen, B. T. & Ahmed-Kristensen, S., Jan 2019, In : Design Studies. 60, p. 39-70 32 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Enhancing Supplier's Involvement in Startup's Innovation through Equity Offering and Trust Building

Song, M., de Jong, A., Di Benedetto, C. A. & Zhao, Y. L., Feb 2019, In : International Journal of Innovation Management. 23, 2, 29 p., 1950013.

Research output: Contribution to journalJournal articleResearchpeer-review

Free No More: Investigating Customer Reactions to Unexpected Free-to-Fee Switches

Cziehso, G. P., Schäfers, T. & Kukar-Kinney, M., Aug 2019, In : Journal of Business Research. 101, p. 229-242 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy

Bagherzadeh, M., Markovic, S., Cheng, J. & Vanhaverbeke, W., 21 Jan 2019, In : IEEE Transactions on Engineering Management. 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy

Iglesias, O., Markovic, S. & Rialp, J., Mar 2019, In : Journal of Business Research. 96, p. 343-354 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How Task Constraints Affect Inspiration Search Strategies

Biskjær, M. M., Christensen, B., Friis-Olivarius, M., Abildgaard, S. J. J., Lundquist, C. & Halskov, K., 8 Feb 2019, In : International Journal of Technology and Design Education. 25 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study

Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C., Apr 2019, In : Tourism Management. 71, p. 197-212 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How to Cocreate Your Nonprofit Brand with Your Stakeholders

Vallaster, C. & von Wallpach, S., 2019, In : Nonprofit Quarterly. 26, 2, p. 24-28 5 p.

Research output: Contribution to journalJournal articleResearch

How to Write Really Good Research Funding Applications

Lindgreen, A., Di Benedetto, C. A., Verdich, C., Vanhamme, J., Venkatraman, V., Pattinson, S., Clarke, A. H. & Khan, Z., Feb 2019, In : Industrial Marketing Management. 77, p. 232-239 8 p.

Research output: Contribution to journalJournal articleResearch

Internationalization and Hotel Performance: Agglomeration-related Moderators

Woo, L., Assaf, A. G., Josiassen, A. & Kock, F., Sep 2019, In : International Journal of Hospitality Management. 82, p. 48-58 11 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Multi-Sensory Sculpting® (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen

von Wallpach, S. & Kreuzer, M., 2019, In : Transfer - Werbeforschung & Praxis. 65, 1, p. 57-60 4 p.

Research output: Contribution to journalJournal articleResearch

Open Access

Preference for Curvilinear Contour in Interior Architectural Spaces: Evidence from Experts and Nonexperts

Vartanian, O., Navarrete, G., Chatterjee, A., Fich, L. B., Leder, H., Modroño, C., Rostrup, N., Skov, M., Corradi, G. & Nadal, M., 2019, In : Psychology of Aesthetics, Creativity, and the Arts. 13, 1, p. 110-116 7 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Serving Multiple Masters: The Role of Micro-foundations of Dynamic Capabilities in Addressing Tensions in For-profit Hybrid Organizations

Vallaster, C., Maon, F., Lindgreen, A. & Vanhamme, J., 24 Jun 2019, In : Organization Studies. 37 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Smile(y) – and Your Students Will Smile with You? The Effects of Emoticons on Impressions, Evaluations, and Behaviour in Staff-to-student Communication

Marder, B., Houghton, D., Erz, A., Harris, L. & Javornik, A., 8 Apr 2019, In : Studies in Higher Education. 13 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Stadtmarke und Partizipation

Pirck, P. & Zenker, S., 2019, In : Public Marketing. p. 16-19 4 p.

Research output: Contribution to journalJournal articleCommunication

Sustainability and Sustainable Development Strategies in the U.K. Plastic Electronics Industry

Borland, H., Bhatti, Y. & Lindgreen, A., Jul 2019, In : Corporate Social Responsibility and Environmental Management. 26, 4, p. 805-818 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Sustainability Marketing Commitment: Empirical Insights about Its Drivers at the Corporate and Functional Level of Marketing

Tollin, K. & Bech Christensen, L., Jun 2019, In : Journal of Business Ethics. 156, 4, p. 1165–1185 21 p.

Research output: Contribution to journalJournal articleResearchpeer-review

The Avatar's New Clothes: Understanding Why Players Purchase Nonfunctional Items in Free-to-play Games

Marder, B., Gattig, D., Collins, E., Pitt, L., Kietzmann, J. & Erz, A., Feb 2019, In : Computers in Human Behavior. 91, p. 72–83 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

The Dark Side of Stakeholder Reactions to Corporate Social Responsibility: Tensions and Micro‐level Undesirable Outcomes

Maon, F., Vanhamme, J., De Roeck, K., Lindgreen, A. & Swaen, V., 2019, In : International Journal of Management Reviews. 21, 2, p. 209–230 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

21 Downloads (Pure)

The Effect of Compensation Size on Recovery Satisfaction after Group Service Failures: The Role of Group Versus Individual Service Recovery

Albrecht, A. K., Schäfers, T., Walsh, G. & Beatty, S. E., Feb 2019, In : Journal of Service Research. 22, 1, p. 60-74 15 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
61 Downloads (Pure)

The Technology-mindset Interactions: Leading to Incremental, Radical or Revolutionary Innovations

Ringberg, T., Reihlen, M. & Rydén, P., May 2019, In : Industrial Marketing Management. 79, p. 102-113 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File

The Xenophobic Tourist

Kock, F., Josiassen, A. & Assaf, A. G., 2019, In : Annals of Tourism Research. 74, p. 155-166 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Touchpoints i kunderejser: Hvor og hvordan skabes værdi?

Haurum, H. & Andersen, O. E., May 2019, In : Tid & Tendenser. 24, 2, p. 90-101 12 p.

Research output: Contribution to journalJournal articleCommunication

Tourism and Economic Growth: A Meta-regression Analysis

Nunkoo, R., Seetanah, B., Jaffur, Z. R. K., Moraghen, P. G. W. & Sannassee, R. V., 29 May 2019, In : Journal of Travel Research. 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review

13 Downloads (Pure)

Tourism Ethnocentrism and its Effects on Tourist and Resident Behavior

Kock, F., Josiassen, A., Assaf, A. G., Karpen, I. & Farrelly, F., 2019, In : Journal of Travel Research. 58, 3, p. 427-439 13 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File

Toward a Universal Account of Country-induced Predispositions: Integrative Framework and Measurement of Country-of-origin Images and Country Emotions

Kock, F., Josiassen, A. & Assaf, A. G., Sep 2019, In : Journal of International Marketing. 27, 3, p. 43-59 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Value-in-acquisition: An Institutional View

Chipp, K., Williams, E. P. & Lindgreen, A., 18 Jan 2019, In : European Journal of Marketing. 24 p.

Research output: Contribution to journalJournal articleResearchpeer-review

When Consumers Can Return Digital Products: Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles

Schulz, P., Shehu, E. & Clement, M., 25 Jan 2019, In : International Journal of Research in Marketing. 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2018

A Multilevel Approach to the Process of Concession-making in Price Negotiations

Nagler, H., Wilken, R., de Jong, A. & Schmitz, C., 2018, In : Unternehmung. 72, 1, p. 37-50 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

40 Downloads (Pure)

Art Is not Special: An Assault on the Last Lines of Defense against the Naturalization of the Human Mind

Skov, M. & Nadal, M., 2018, In : Reviews in the Neurosciences. 29, 6, p. 699-702 4 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
31 Downloads (Pure)

Balancing Modularity and Solution Space Freedom: Effects on Organisational Learning and Sustainable Innovation

Vos, M. A., Raassens, N., Van der Borgh, M. & Nijssen, E. J., Oct 2018, In : International Journal of Production Research. 56, 20, p. 6658-6677 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File

Brand Management: Unveiling the Delusion of Control

Wider, S., von Wallpach, S. & Mühlbacher, H., Jun 2018, In : European Management Journal. 36, 3, p. 301-305 5 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Strategy Co-creation in a Nonprofit Context: A Strategy-as-practice Approach

Vallaster, C. & von Wallpach, S., Oct 2018, In : Nonprofit and Voluntary Sector Quarterly. 47, 5, p. 984–1006 23 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Iglesias, O., Markovic, S., Bagherzadeh, M. & Singh, J. J., 14 Sep 2018, In : Journal of Business Ethics. 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

3 Downloads (Pure)

Comparing Event Attendees and Their Telecast Audiences: A Case Study of a Commemorative Event

Hede, A-M., Thyne, M. A., Josiassen, A. & Garma, R., 2018, In : Event Management. 22, 4, p. 555–569 15 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
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Consumers’ Preference for Ethical Attributes and Choice of Brand: The Moderating Role of Quality Shopping Frequency

Hansen, T., Aarfelt Andersen, N. & Nielsen, C., 2018, In : Nyhedsbrevet om Forbrugeradfærd. 30, p. 13-23 11 p.

Research output: Contribution to journalJournal articleResearch

Open Access
44 Downloads (Pure)
Open Access
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Die Touristen, die ich rief: Kopenhagens Tourismusstrategie

Zenker, S., 2018, In : Planerin: SRL-Mitteilungen für Stadt-, Regional- und Landesplaner. 6, p. 19-20 2 p.

Research output: Contribution to journalJournal articleCommunication

Emergent Coopetition from a Sensemaking Perspective: A Multi-level Analysis

Pattinson, S., Nicholson, J. & Lindgreen, A., Jan 2018, In : Industrial Marketing Management. 68, p. 25-35 11 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Familien Webers dagbog fra Ærøskøbing

Lindgreen, A. & Abramsson, P., 2018, In : Personalhistorisk Tidsskrift. p. 183-201 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

39 Downloads (Pure)

Fluctuating Epistemic Uncertainty in a Design Team as a Metacognitive Driver for Creative Cognitive Processes

Christensen, B. & Ball, L. J., 2018, In : CoDesign: International Journal of CoCreation in Design and the Arts. 14, 2, p. 133-152 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
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