Department of Marketing

  • Denmark

Research Output 1978 2019

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Paper
2017

Capturing City Brand Commonalities Across Different Stakeholder Groups

Braun, E., Kik, T. & Zenker, S. 2017 3 p.

Research output: Contribution to conferencePaperResearchpeer-review

Consumer Xenophobia and Its Effects on Foreign Product Purchase

Kock, F., Josiassen, A., Karpen, I. & Farrelly, F. 2017 5 p.

Research output: Contribution to conferencePaperResearchpeer-review

Make Sense? Exploring the Role of Sensemaking Narratives in Stakeholders’ Shared Understanding of the Brand

Gyrd-Jones, R. & Törmälä, M. 2017 6 p.

Research output: Contribution to conferencePaperResearchpeer-review

Open Access

Translating Co-creation to Place Marketing Theory: How Participatory Marketing Processes can Leverage Opportunities for Value Co-creation

Zenker, S. & Tavlian, S. 2017 3 p.

Research output: Contribution to conferencePaperResearchpeer-review

2016

Brand Identity Creation and Temporality

Saraneimi, S. & Gyrd-Jones, R. 2016 10 p.

Research output: Contribution to conferencePaperResearchpeer-review

Fluctuating Epistemic Uncertainty in a Design Team as a Metacognitive Driver for Creative Cognitive Processes

Christensen, B. & Ball, L. J. 2016 17 p.

Research output: Contribution to conferencePaperResearchpeer-review

Grouping Notes Through Nodes: The Functions of Post-It Notes in Design Team Cognition

Dove, G., Abildgaard, S. J. J., Biskjær, M. M., Hansen, N. B., Christensen, B. & Halskov, K. 2016 16 p.

Research output: Contribution to conferencePaperResearchpeer-review

The Prototype as Mediator of Embodied Experience in Fashion Design

Kristensen, T. & Ræbild, U. 2016 12 p.

Research output: Contribution to conferencePaperResearch

The Varying Effects of Different Stakeholder Groups in the Governance of Place Marketing in Germany and the Netherlands

Eshuis, J., Braun, E., Klijn, E-H. & Zenker, S. 2016 26 p.

Research output: Contribution to conferencePaperResearchpeer-review

価値観ベースの異文化マーケティングの課題と将来展望

Kano Glückstad, F. & Josiassen, A. 2016 4 p.

Research output: Contribution to conferencePaperResearch

Open Access
2015

Calming the Waters or Riding the Waves? Understanding Why and How Companies Can Leverage Negative Customer Sentiment to Empower the Brand

Rydén, P., Kottika, E., Hossain, M. I. & Skare, V. 2015 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Open Access

Can You Say My Name? Effects of Phonological Fluency on Memory of Nonword Brand Names

Erz, A. & Christensen, B. T. 2015 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Can You Say My Name? Effects of Phonological Fluency on Memory of Nonword Brand Names

Erz, A. & Christensen, B. T. 2015 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Consumption Narratives in Transition to Motherhood

von Wallpach, S., Hemetsberger, A. & Bauer, M. 2015 9 p.

Research output: Contribution to conferencePaperResearchpeer-review

Does Innovating Customer Relationship Management Improve Firm Performance?

Geersbro, J. & Ritter, T. 2015 19 p.

Research output: Contribution to conferencePaperResearchpeer-review

Flying Scared: Investigating Airline Travelers' Choice Criteria

Dal Sie, M. & Josiassen, A. 2015 6 p.

Research output: Contribution to conferencePaperResearchpeer-review

Gifting from the Closet: A Peek Inside the Process and Thought (Fullness or Lessness?)

Uth Thomsen, T. & Zaichkowsky, J. L. 2015 25 p.

Research output: Contribution to conferencePaperResearchpeer-review

Goal-Role Integration as Driver for Customer Engagement Behaviours across Touch-points

Haurum, H. & Beckmann, S. C. 2015 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

How Stakeholder Involvement Influences the Impact that Place Marketing Has on Other Policy Fields

Eshuis, J., Braun, E., Klijn, E-H. & Zenker, S. 2015 19 p.

Research output: Contribution to conferencePaperResearchpeer-review

How to Shape Markets Through Design Elements Such as Logos?

Kristensen, T. & Gabrielsen, G. 2015 14 p.

Research output: Contribution to conferencePaperResearchpeer-review

Individual and Collective Identity Construction in a Niké Related Brand Community

Kornum, N., Gyrd-Jones, R., Al Zagir, N. & Brandis, K. A. 2015 6 p.

Research output: Contribution to conferencePaperResearchpeer-review

Marketing Mix Induced Word-of-Mouth and its Impact on Consumer Responses in a Service Industry

Martensen, A., Mouritsen, J., Bentzen, C. M. & Sørensen, T. K. 2015 16 p.

Research output: Contribution to conferencePaperResearchpeer-review

Pedagogical Principles in Online Teaching: Opportunities and Challenges

Beckmann, S. C., Uth Thomsen, T. & von Wallpach, S. 2015 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Rethinking Destination Image: A Destination Imagery and Image Approach

Josiassen, A., Kock, F., Assaf, A. G. & Woo, L. 2015 21 p.

Research output: Contribution to conferencePaperResearchpeer-review

The Imagery and Image Model: A Dual Process Approach

Kock, F., Josiassen, A. & Assaf, A. G. 2015 9 p.

Research output: Contribution to conferencePaperResearchpeer-review

The Interplay Between Online and Offline Community Culture

Kornum, N., Gyrd-Jones, R., Al Zagir, N. & Brandis, K. A. 2015 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

The Moderating Influence of Supermarket Satisfaction on Out-of-Stock Store Switching Behaviour

Hansen, T., Beckmann, S. C. & Solgaard, H. S. 2015 19 p.

Research output: Contribution to conferencePaperResearchpeer-review

The Role of Marketing Logics in the Selection of Innovations

Onarheim, B., Gabrielsen, G. & Christensen, B. 2015 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Open Access

Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M. 2015 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

What’s in Your Gift Closet? Investigating the Use of Stored and (Perhaps) Unwanted Items

Uth Thomsen, T. & Zaichkowsky, J. 2015 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

When the Place and Destination Brand Fight: The Fehmarnbelt Case

Zenker, S., Braun, E. & Witte, J-J. 2015 18 p.

Research output: Contribution to conferencePaperResearchpeer-review

2014

An Added Value of Neuroscientific Tools to Understand Consumers’ In-store Behaviour

Bagdziunaite, D., Nassri, K., Clement, J. & Ramsøy, T. Z. 2014 8 p.

Research output: Contribution to conferencePaperResearchpeer-review

An Investigation of the Mental Models of Social Media in the Minds of Managers

Rydén, P., Ringberg, T. & Wilke, R. 2014 9 p.

Research output: Contribution to conferencePaperResearchpeer-review

Open Access

Customer Touch Point Histories: A Tool to Assess Customer Engagement Behaviours In Service Relationships

Beckmann, S. C. & Haurum, H. 2014 8 p.

Research output: Contribution to conferencePaperResearchpeer-review

Factors Influencing Consumers Willingness to buy of Vitamin C

Phaiboon-Udomkarn, B., Josiassen, A. & Kock, F. Jun 2014 3 p.

Research output: Contribution to conferencePaperResearchpeer-review

Place Branding: Are We Wasting Our Time?

Byrom, J., Delpy-Neirotti, L., Medway, D., Parker, C., Pasquinelli, C. & Zenker, S. 2014

Research output: Contribution to conferencePaperResearchpeer-review

The eWOM Matrix: A Model for Categorising e-Word-of-Mouth on Web-based Consumer Opinion Platforms

Martensen, A., Jensen, J. S. & Gyrd-Jones, R. 2014 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Turismens udvikling: Et overordnet blik på den generelle udvikling samt den specifikke udvikling i Danmark

Lyck, L. 1 Mar 2014 11 p.

Research output: Contribution to conferencePaperCommunication

Understanding the Influence from Web-shop Design on Consumers’ Visual Attention and Product Evaluation

Clement, J. & Kokkoli, M. 2014 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Where is the Brand? Multiple Level Brand Meanings in Retail Brands

Jones, R. I. & Rygaard Jonas, L. 2014 8 p.

Research output: Contribution to conferencePaperResearchpeer-review

2013

Danmarks små og mellemstore øer, befolkning og transportforbindelser

Lyck, L. 13 Aug 2013 35 p.

Research output: Contribution to conferencePaperResearch

Discrepancy between Stated Preferences (Self-Report) and Actual Purchases: An Empirical Assessment

Schmidt, M. 17 Jan 2013 13 p.

Research output: Contribution to conferencePaperResearchpeer-review

Does Visual Communication Get Through to Its Audiences

Kristensen, T. & Gabrielsen, G. 2013 9 p.

Research output: Contribution to conferencePaperResearchpeer-review

Driving from Performance through Commercial Capability: Conceptualization, Measurement and Impact on Firm Success

Geersbro, J., Ritter, T. & Johnston, W. 5 Jun 2013 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Driving Symbolic Consumption through Imagined Vertical Movements

Ostinelli, M., Ringberg, T. & Luna, D. 2013

Research output: Contribution to conferencePaperResearchpeer-review

Empowerment of the Euro-Asia Economy by Culture Development

Lyck, L. 2013 20 p.

Research output: Contribution to conferencePaperResearchpeer-review

Health Branding in the Consumer Food Marketplace

Hansen, T., Uth Thomsen, T. & Beckmann, S. C. 4 Apr 2013 13 p.

Research output: Contribution to conferencePaperResearchpeer-review