Department of Marketing

  • Denmark

Research Output 1978 2019

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Conference abstract for conference
2018

Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Wider, S., Markovic, S. & von Wallpach, S. 2018 8 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Consuming and Producing on Social Media: A Uses and Gratifications Perspective on Motives of Hashtag Use on Instagram

Erz, A., Marder, B. & Osadchaya, E. 2018

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Mediation as a Multi-dimensional Process of Brand-related Interaction

Wider, S., Lucarelli, A. & von Wallpach, S. 2018 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Understanding Risky Borrowing Behavior among Young Consumers: An Empirical Study

Hansen, T. 2018 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2017

The Dilemma of Authentic Tourist Experiences and Residential Life in Urban Areas

Kock, F., Zenker, S. & Josiassen, A. 2017 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Open Access
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Understanding the Interplay Between Consumer Knowledge, Trust and Relationship Satisfaction in Financial Services

Hansen, T., Grønholdt, L., Josiassen, A. & Martensen, A. 2017 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2016

Communicate the Right Way: The Effectiveness of Different Communication Activities for Destination Branding

Zenker, S., Braun, E., Eshuis, J. & Klijn, E-H. 2016 3 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Computer Screen or Real Life? Comparison of the Allocation of Visual Attention for 2D and 3D Stimuli

Suurmets, S. & Clement, J. 2016 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding

Braun, E., Zenker, S., Eshuis, J. & Klijn, E-H. 2016 3 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

How Store Design Affect the Consumer Evaluation of Fashion Items: An On-site Experiment

Münster, M. B., Kristensen, T. & Gabrielsen, G. 2016

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Managing Constraint Generators in Retail Design Processes: A Study of Fashion Store Design Projects

Münster, M. B. & Haug, A. 2016 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2015

Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Vallaster, C. & von Wallpach, S. 2015 10 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Executing the Perfect Retail Brand: The Impact of Multiple Level Brand Meanings

Gyrd-Jones, R. & Rygaard Jonas, L. 2015 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

How Managers Sense and Seize “Hyped” Technologies: A Case of Online Consumer Reviews

Schiele, K. & Rydén, P. 2015 3 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Open Access

The Interplay Between Consumer Knowledge, Cognitive Effort, Financial Healthiness And Trust In The Financial Marketplace

Hansen, T. 2015

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

The Risk in Losing You: Consumer Resonance to Brand Crisis

Stoeckl, V. E., Gabl, S., Hemetsberger, A. & von Wallpach, S. 2015 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2014

Corporate Brand Identity in SMEs: A New Co-creative Typology

Mäläskä, M. & Jones, R. I. 2014 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Financial Service Providers’ Social Responsibility to Develop Broad-scope Trust

Hansen, T., Grønholdt, L., Josiassen, A. & Martensen, A. Oct 2014

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2012

Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking

Erz, A., Christensen, B. T. & Tomczak, T. 2012 3 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Open Access

Facebook Netnography: Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands

Gyrd-Jones, R. 2012 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Implications of Web 2.0 for Retail Branding: Examination of Retailers’ Facebook Pages Using Leximancer

Gyrd-Jones, R. & Shao, W. 2012 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Place Branding: A Multiple Stakeholder Perspective

Beckmann, S. C. & Zenker, S. May 2012 7 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2011

The Interplay between Brand Management and Professional Practices in Living the Brand

Jones, R. Nov 2011

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

The Use of Ambient Scent to Improve Children's Hospital Experience

Naja, M., Bree, J. & Zaichkowsky, J. L. 2011

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design

Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T. & Weber, B. 2011 3 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2010

The Insentience of Brand Equity: Two Studies of Consciousness and Brands

Ramsøy, T. Z. & Skov, M. 2010 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2009

Aesthetic Value and Valence Engage Different Neural Processes

Skov, M., Christensen, MS., Ramsøy, T. Z. & Paulson, O. B. 2009 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearch

Effects of Recreational Use of Ecstacy and Hallucinogens on the Neural Circuitry of Emotion

Ramsøy, T. Z., Madsen, KS., Madsen, KH., Wegener, J. S., Knudsen, GM., Skimminge, A. J. MÃ., Jernigan, T. L. & Erritzøe, D. 2009 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearch

From Ecstacy to Agony: Chronic Effects of MDMA Use on Emotional Processing

Ramsøy, T. Z., Madsen, KH., Wegener, J. S., Gelskov, SAV., Erritzøe, D., Knudsen, GM. & Skimminge, A. J. MÃ. 2009 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearch

How packages communicate

Clement, J. 2009

Research output: Contribution to conferenceConference abstract for conferenceResearch

2008

Decreased serotonin-2A binding in MDMA and hallucinogen users: An [18F]altanserin PET study

Erritzøe, D. F., Frokjaer, V. B., Christoffersen, M. V., Baare, W., Ramsøy, T. Z., Svarer, C., Jernigan, T. & Knudsen, G. M. 2008 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearch

Three New Directions for Neuroeconomic Research

Ramsøy, T. Z. 2008

Research output: Contribution to conferenceConference abstract for conferenceResearch

Why are European children becoming obese? The IDEFICSstudy in nine European countries

Beckmann, S. C., Reisch, L. & Bammann, K. 2008 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearch