Department of Marketing

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  • Solbjerg Plads 3

    2000 Frederiksberg

    Denmark

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  • 1999

    Reklame

    Hansen, F., 1999, Den Store Danske Encyklopædi. Gyldendal

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • 2004

    Forbrugerpsykologi

    Bjerg (Red.), J. & Beckmann, S. C., 2004, Gads Leksikon.

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • Markedspsykologi

    Beckmann, S. C., 2004, Gads psykologileksikon. Bjerg, J. (ed.). Gad

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • Reklamepsykologi

    (Red.), J. B. & Beckmann, S. C., 2004, Gads psykologileksikon. Gad

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • Økonomisk psykologi

    Beckmann, S. C., 2004, Økonomisk psykologi. Bjerg, J. (ed.). Gad

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • 2005

    Air Routes

    Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • Economic Development

    Lyck, L., 2005, Encyclopedia of the Arctic.

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • Economic Policy

    Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • Greenland Technical Organization (GTO)

    Lyck, L., 2005, Encyclopedia of the Arctic.

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • Mining

    Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • Trade

    Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • Transport

    Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

  • 2011

    Ethics in Marketing Research

    Schmidt, M., 2011, Wiley International Encyclopedia of Marketing: Volume 2. Marketing Research. Kamakura, W. A. (ed.). Hoboken, NJ: Wiley, p. 79-89

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

  • Hypothesis Testing Related to Differencess: Parametric Tests

    Schmidt, M., 2011, Wiley International Encyclopedia of Marketing : Volume 2. Marketing Research. Kamakura, W. A. (ed.). Hoboken, NJ: Wiley, p. 121-136

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

  • 2015

    Brand Equity

    Grønholdt, L., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1. p. 38-39

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

  • Customer Expectations

    Grønholdt, L., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1. p. 111-114

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

  • 2016

    Correspondence Analysis

    Schmidt, M., 2016, Encyclopedia of Tourism. Jafari, J. & Xiao, H. (eds.). Cham: Springer, p. 193-194

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

  • 2020

    Incubation

    Christensen, B. T., 2020, Encyclopedia of Creativity. Runco, M. A. & Pritzker, S. R. (eds.). 3. ed. Cambridge, MA: Academic Press, p. 642-647 6 p.

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review