Department of Marketing

  • Denmark

Research Output 1978 2019

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Encyclopedia chapter
2016

Correspondence Analysis

Schmidt, M. 2016 Encyclopedia of Tourism. Jafari, J. & Xiao, H. (eds.). Cham: Springer, p. 193-194

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

2015

Brand Equity

Grønholdt, L. 2015 The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1, p. 38-39

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Customer Expectations

Grønholdt, L. 2015 The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1, p. 111-114

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

2011

Ethics in Marketing Research

Schmidt, M. 2011 Wiley International Encyclopedia of Marketing: Volume 2. Marketing Research. Kamakura, W. A. (ed.). Hoboken, NJ: Wiley, p. 79-89

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Hypothesis Testing Related to Differencess: Parametric Tests

Schmidt, M. 2011 Wiley International Encyclopedia of Marketing : Volume 2. Marketing Research. Kamakura, W. A. (ed.). Hoboken, NJ: Wiley, p. 121-136

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

2004

Forbrugerpsykologi

Bjerg (Red.), J. & Beckmann, S. C. 2004 Gads Leksikon.

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Markedspsykologi

Beckmann, S. C. 2004 Gads psykologileksikon. Bjerg, J. (ed.). Gad

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Reklamepsykologi

(Red.), J. B. & Beckmann, S. C. 2004 Gads psykologileksikon. Gad

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Økonomisk psykologi

Beckmann, S. C. 2004 Økonomisk psykologi. Bjerg, J. (ed.). Gad

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

1999

Reklame

Hansen, F. 1999 Den Store Danske Encyklopædi. Gyldendal

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication