Department of Marketing

  • Denmark

Research Output 1978 2020

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Encyclopedia chapter
2016

Correspondence Analysis

Schmidt, M., 2016, Encyclopedia of Tourism. Jafari, J. & Xiao, H. (eds.). Cham: Springer, p. 193-194

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

2015

Brand Equity

Grønholdt, L., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1. p. 38-39

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Customer Expectations

Grønholdt, L., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1. p. 111-114

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

2011

Ethics in Marketing Research

Schmidt, M., 2011, Wiley International Encyclopedia of Marketing: Volume 2. Marketing Research. Kamakura, W. A. (ed.). Hoboken, NJ: Wiley, p. 79-89

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Hypothesis Testing Related to Differencess: Parametric Tests

Schmidt, M., 2011, Wiley International Encyclopedia of Marketing : Volume 2. Marketing Research. Kamakura, W. A. (ed.). Hoboken, NJ: Wiley, p. 121-136

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

2005

Air Routes

Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Economic Development

Lyck, L., 2005, Encyclopedia of the Arctic.

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Economic Policy

Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Greenland Technical Organization (GTO)

Lyck, L., 2005, Encyclopedia of the Arctic.

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Mining

Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Trade

Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Transport

Lyck, L., 2005, Encyclopedia of the Arctic. Nuttall, M. (ed.). Routledge

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

2004

Forbrugerpsykologi

Bjerg (Red.), J. & Beckmann, S. C., 2004, Gads Leksikon.

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Markedspsykologi

Beckmann, S. C., 2004, Gads psykologileksikon. Bjerg, J. (ed.). Gad

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Reklamepsykologi

(Red.), J. B. & Beckmann, S. C., 2004, Gads psykologileksikon. Gad

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

Økonomisk psykologi

Beckmann, S. C., 2004, Økonomisk psykologi. Bjerg, J. (ed.). Gad

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication

1999

Reklame

Hansen, F., 1999, Den Store Danske Encyklopædi. Gyldendal

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterCommunication