Department of Marketing

  • Denmark

Research Output 1978 2019

Filter
Report chapter
2017

EMAC Climber Community 2017: This Year’s Highlights

von Wallpach, S. & Skare, V. Nov 2017 EMAC Chronicle: The European Marketing Academy Chronicle No 18 / November 2017. Van Buggen, G. (ed.). Brussels: European Marketing Academy. EMAC, 2 p.

Research output: Chapter in Book/Report/Conference proceedingReport chapterCommunication

2016

EMAC Climber Community 2016: This Year's Highlights

von Wallpach, S. & Skare, V. Oct 2016 EMAC Chronicle: The European Marketing Academy Chronicle No. 17 / October 2016. Van Buggen, G. (ed.). Brussels: European Marketing Academy. EMAC, p. 15

Research output: Chapter in Book/Report/Conference proceedingReport chapterCommunication

Open Access
2015

Et Danmark i dynamisk balance

Lyck, L. 2015 Hvidbog: Et Danmark i balance er et rigere Danmark. Brædstrup: Danmark på Vippen, p. 106-128

Research output: Chapter in Book/Report/Conference proceedingReport chapterResearch

2014

Case 13: Kundeklager som strategisk ressource for virksomheden

Wilke, R. 2014 Samfundsrelevant forskning på CBS: 14 udvalgte cases. Frederiksberg: Copenhagen Business School, CBS, p. 42-43

Research output: Chapter in Book/Report/Conference proceedingReport chapterCommunication

2011

Kend dine kunder og skab profit

Ritter, T. 2011 Strategier for vækst. Kreiser, T. H. (ed.). København: Dansk Industri, p. 9-9 1 p.

Research output: Chapter in Book/Report/Conference proceedingReport chapterCommunication

2006

Resource Dependence Theory in an E-Grocery BTC Context: The Case of Speciality E-Grocer X

Kornum, N. 2006 Managing Customer Relationship on the Internet. Lindstrand, A., Johanson, J. & Sharma, D. D. (eds.). Amsterdam: Pergamon Press, p. 71-97 27 p. (International business and management; No. 18).

Research output: Chapter in Book/Report/Conference proceedingReport chapterResearch

2005

Markedsføring og prisoplysning: Betænkning afgivet af udvalget vedrørende revision af markedsføringsloven og prismærkningsloven. Betænkning nr. 1457, 2005

Møgelvang-Hansen, P. & Beckmann, S. C. 2005 Markedsføring og prisoplysning: Betænkning afgivet af udvalget vedrørende revision af markedsføringsloven og prismærkningsloven. Forbrugerstyrelsen, 344 p. (Betænkning; No. 1457).

Research output: Chapter in Book/Report/Conference proceedingReport chapterCommissioned

2001

Consumer Perception of organic foods

Beckmann, S. C. 2001 Food Chain Conference. Uppsala

Research output: Chapter in Book/Report/Conference proceedingReport chapterCommunication

Consumer perceptions of organic foods

Beckmann, S. C. 2001 Food Chain Conference. Uppsala

Research output: Chapter in Book/Report/Conference proceedingReport chapterCommunication