Department of Marketing

  • Denmark

Research Output 1978 2019

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Conference abstract in proceedings
2018

Analysis of the Current Development in the Nordic Countries of the Changed State Policy regarding Rural Areas

Lyck, L. 2018 Challenged Ruralities: Welfare States under Pressure: Conference Book – Fifth Nordic Rural Research Conference. Tanvig , H. W. & Herslund, L. (eds.). Frederiksberg: University of Copenhagen, p. 56

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S. 2018 Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Conceptualization and Empirical Validation of Tourist Xenophilia

Nørfelt, A. W., Kock, F. & Josiassen, A. 2018 Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 185

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

Game Changer? Situational Orchestration of Pedagogy in Higher Education

Kjærgaard, A. & Uth Thomsen, T. 2018 Proceedings of the 2018 Research in Management Learning and Education (RMLE) Unconference. Robina: RMLE, p. 82 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R. 2018 Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch

Satisfaction of Basic Psychological Needs as Initiation of Identity Changes and Facilitation of Transformative Learning

Kornum, N. 2018 Building Transformative Community: Enacting Possibility in Today’s Times. Proceedings. Welch, M., Marsick, V. & Holt, D. (eds.). New York, p. 381-383

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

The Tourism Dilemma: Examining Conflicts between Tourists and Residents

Kock, F., Zenker, S., Josiassen, A., Nørfelt, A. & Wilke, R. Jul 2018 2018 Global Marketing Conference at Tokyo Proceedings. Choi, J. (ed.). Seoul: Global Alliance of Marketing & Management Associations, p. 635-636 (Global Marketing Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

Understanding the Psychological Foundation of University Students' Identity Development Processes and how this Interplays with Transformative Learning

Kornum, N. 2018 Building Transformative Community: Enacting Possibility in Today’s Times. Proceedings. Welch, M., Marsick, V. & Holt, D. (eds.). New York: Teachers College, Columbia University, p. 382-383 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

Validation of Visual Attention Data Comparing 2D and 3D Set-up

Clement, J. 2018 Measuring Behavior 2018. Grant, R., Allen, T., Spink, A. & Sullivan, M. (eds.). Manchester: Manchester Metropolitan University, p. 69

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access
2017

Exploring Obsession Towards Brands

Chung, E., Kock, F., Josiassen, A. & Karpen, I. 2017 Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne: RMIT University, p. 59 1 p. (Proceedings of the ANZMAC Conference).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

Home Within Me: Feelings of an “Inner Home” as Indicator for Consumer Well-being?

Kreuzer, M., Mühlbacher, H. & von Wallpach, S. 2017 Proceedings of the 15th Annual Meeting of the International Society for Quality-of-Life Studies (ISQOLS), Innsbruck, Austria. International Society for Quality-of-Life Studies, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

How Designer-founders Manage the Innovation Paradox

Klenne, N. F., Gemser, G. & Karpen, I. 2017 Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne: RMIT University, p. 346 1 p. (Proceedings of the ANZMAC Conference).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access
2016

A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin

Josiassen, A., Kock, F. & Meß, S. 2016 2016 Global Marketing Conference at Hong Kong Proceedings. Kim, J. (ed.). Changwon: Global Alliance of Marketing & Management Associations, p. 44-48

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

A Formalized Framework of Tourists' Mental Pictures of Destinations

Josiassen, A. & Kock, F. 2016 2016 Global Marketing Conference at Hong Kong Proceedings. Kim, J. (ed.). Changwon: Global Alliance of Marketing & Management Associations, p. 1068-1072

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access
2015

Reliability of Attention in Eye-Tracking for Complex Images

Suurmets, S., Ramsøy, T. Z., Baunbæk Jensen, O., Bruehl, M. J., Bagdziunaite, D. & Stopczynski, A. 2015 2015 NeuroPsychoEconomics Conference Proceedings. Reimann, M., Ramsøy, T. Z. & Schilke, O. (eds.). Washington, DC: Association for NeuroPsychoEconomics, p. 47 1 p. (NeuroPsychoEconomics Conference Proceedings, Vol. 2015).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access
2014

An Added Value of Neuroscientific Tools to Understand Consumers’ In-Store Behaviour

Bagdziunaite, D., Nassri, K., Clement, J. & Ramsøy, T. Z. 2014 Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, p. 171

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

An Investigation of How Managers’ Mental Models of Business-Consumer Interaction Influence the Implementation and Use of Social Media

Rydén, P., Ringberg, T. & Wilke, R. 2014 Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, p. 229

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition

Erz, A. & Christensen, B. Oct 2014 ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. Cotte, J., Wood, S. & Price, L. (eds.). Baltimore: Association for Consumer Research, 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy

Barbarossa, C., Beckmann, S. C., Moons, I. & de Pelsmacker, P. 2014 Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, p. 204

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Does Visual Communication Get through to its Audiences

Kristensen, T. & Gabrielsen, G. 2014 Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, p. 95-96

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Drivers of Sales Innovation in Business-To-Business Firms

Ritter, T. & Geersbro, J. 2014 Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, p. 117

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Fluency Effects on Brand Name Recognition and Preference: The Role of Product Context

Erz, A. & Christensen, B. Mar 2014 SCP Winter Conference: Proceedings. Forehand, M. & Reed, A. (eds.). www: Society for Consumer Psychology, 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

One for All and All for the Brand

Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A. 2014 Proceedings of the Consumer Culture Theory Conference 2014. Wiijo, H. & Seregina, A. (eds.). Helsinki: Aalto University, 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

True or False Customer Engagement Behaviour: What Can We Learn from Customers’ Touch Point Histories?

Haurum, H. & Beckmann, S. C. 2014 Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, p. 137

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

2012

Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands

Shao, W. & Gyrd-Jones, R. 2012 Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. Timmermans, H. (ed.). EIRASS, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

2011

Disentangling Affect and Memory in Consumer Choice

Reimann, M., Zaichkowsky, J. & Bechara, A. 2011 AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times. Noble, C. H. & Noble, S. M. (eds.). Chicago, IL: American Marketing Association, p. 149 (AMA Summer Educators’ Proceedings, Vol. 22).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Implementing Firm Dynamic Capabilities Through the Concept Design Process: A Conceptual Model for Creating Sustainable Competitive Advantage

Nedergaard, N. & Jones, R. Nov 2011 Proceedings of ANZMAC 2011. MacCarthy, M. (ed.). Perth: ANZMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

2009

The Influence of Brand Information on Preference Formation

Skov, M. & Ramsøy, T. Z. 2009 ConNEcs 2008 Abstract booklet. p. 59-60

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch

2006

A Framework for Analyzing Market Management

Ritter, T. 2006 2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. Grewal, D., Levy, M. & Krishnan, R. (eds.). Chicago, IL: American Marketing Association, p. 332-333 (AMA Summer Educators’ Proceedings, Vol. 17).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Determinants of Costumers' Adoption of Online Grocery Shopping

Cumberland, F. 2006 European Advances in Consumer Research: EACR 2005 Göteborg. Ekström, K. M. & Brembeck, H. (eds.). Duluth: Association for Consumer Research, Vol. 7, p. 276-277 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review