Department of Marketing

  • Denmark

Research Output 1978 2019

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Article in proceedings
2000

Riding Down the Consumer Highway to Hell: Product Image, Desired Self-image and the Search for Displaced Meanings

Friese, S., 2000, Proceedings of the Academy of Marketing Studies. 1 ed. Vol. 5. p. 7-11

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Speciality Food Stores Maneuvering for Competitive Advantages

Hansen, T., 2000, Proceedings from the 3rd International Forum on The Sciences, Techniques and Art Applied to Marketing, Madrid, Nov. 27-29. p. 101-110

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Meaning of Colour in Design

Hansen, F., Kristensen, T., Gabrielsen, G. & Halling, J., 2000, Proceedings of the 25. Annual Colloquium on Research in Economic Psychology and SABE 2000 Conference, 12-16 July 2000, Baden, Vienna, Austria. p. 175-181

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

The Use of Social Psychological and Applied Value Research for the Measurement of Cultural Differences Among Consumers

Christiansen, C. P. & Hansen, F., 2000, Values in Social Psychology and Opinion Research: Proceedings from ACR Asia-Pacific Conference, Marts 2000, Australia. p. 24

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Towards Innovation Excellence: A Danish Pilot Study on Modelling and Measuring Innovation Performance

Martensen, A. & Dahlgaard, J. J., 2000, Building People and Organizational Excellence: Proceedings of the 3rd International Conference, held at The Aarhus School of Business, Denmark, 20-22 August, 2000. p. 188-209

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

What Constitutes the Focal Points of Corporate Reputation? Product Design as Communication of Identity

Hobolt Jensen, P. & Kristensen, T., 2000, Proceedings of "4th International Conference on Corporate Reputation, Identity and Competitiveness". Copenhagen Business School, 18-20 maj 2000. p. 10

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

1999

Brand Extension: A Qualitative Inquiry into Young Consumers' Desires

Beckmann, S. C., 1999, Marketing in the Third Millennium: Proceedings of ANZMAC99. University of New South Wales Press

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Complexities of Virtual Organisation: Towards a Framework

Dejgaard, S., 1999, A Collection of Essays on Complexity and Management: The Summer School on Managerial Complexity: Granada, Spain, July 11-25 1998. Baets, W. (ed.). Singapore: World Scientific, p. 53-73

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Development and impirical application of a tool for testing, diagnosing and providing a creative input to corporate communication

Kristensen, T., Gabrielsen, G. & Hansen, F., 1999, Proceedings of the 4th International Conference in Corporate & Marketing Communication 7-8 April 1999. p. 12 (Working Paper).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Flexibility and Innovation in the Supply Chain: A Case Study of Transport Activities

Drewes Nielsen, L., 1999, Building New Bridges in Logistics. p. 61-76

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Is there a north-south divide in the consumption of alcohol in Europe?

Smith, D. E. & Solgaard, H. S., 1999, Proceedings from the 41st Annual Mountain Plains Conference, San Diego, October 1999.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Stability and Change in the Grocery Resource Constellation: The Case of Danish Grocery E-commerce

Kornum, N., 1999, Proceedings presented at the IPM Conference, Dublin, September 1999. p. 12

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Transportørers faciliteter og strategier i forbindelse med elektronisk handel med konsumentvarer i Danmark

Kornum, N., 1999, Proceedings fra Aalborg traffikdage 1999. p. 12

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Uncertainty in Cooperation Between Service Buyers and Sellers

Eriksson, K., Sharma, D. D. & Silver, L., 1999, Proceedings from European Marketing Academy Conference, Berlin 1999. p. 35 (Working Paper).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

What Happens if Time is Just Money?

Reisch, L., 1999, Überlegungen zum Zusammenhang von Zeit, Nachhaltigkeit, Wohlstand und Globalisierung. Beitrag zum 4. Österreichischen Zeitgeschichtetag in Graz, Mai 1999. p. 11

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch