Department of Marketing

  • Denmark

Research Output 1978 2019

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Article in proceedings
2006

Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy

Clement, J., 2006, D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford. Williams, A., Hands, D. & O'Brien, M. (eds.). Adelphi Research Institute for Creative Arts and Sciences, p. 150-158

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Regressionsmodeller for Markedsandele

Birch, K., Olsen, J. K. & Tjur, T., 2006, Symposium i Anvendt Statistik 23.-25. januar 2006. Rootzén, H., Traberg-Borup, E-M. & Linde, P. (eds.). Danmarks Statistik, Vol. 28. årgang. p. 315-324

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

The Role of Efficient Consumer Response in Assisting Business Excellence

Kotzab, H., Grant, D. B., Bjerre, M., Aastrup, J., Reutterer, T. & Kinra, A., 2006, Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. Kehoe, W. J. & Witten, L. K. (eds.). Mobile: Society for Marketing Advances, p. 317-323

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Open Access

The Value of Design

Gabrielsen, G. & Kristensen, T., 2006, D2B Shanghai 2006: Proceedings of the 1st international design management symposion 2006. Williams, A., Hands, D. & O'brien, M. (eds.). Adelphi Research Institute for Creative Arts and Sciences, p. 436-442 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

What Role Does Consumption Play in the Motherhood Identity? Exploring the Motherhood Institution, Motherhood Ideals and Mothering Experiences

Davies, A., Dobscha, S., Geiger, S., O'Donohoe, S., O'Malley, L., Prothero, A., Brandi Sørensen, E. & Uth Thomsen, T., 2006, Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?. Dunedin: University of Otago, p. 515-536 22 p. 36

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
2005

Chinese and Danish Tourism Management in a Global World

Lyck, L., 2005, Chinese-Danish Business and Research Cooperation on Tourism and Related Industries. p. 106-120 15 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Corporate Branding and Market Adaptation: Maintaining Requisite Variety

Jones, R., 2005, Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice: Proceedings of the 19th ANZAM Conference. Davies, D., Fisher, G. & Hughes, R. (eds.). Canberra: ANZAM

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Symbolic Capital and Stakeholder Disputes: The Nature and Role of Trust in a 'Risk Society'

Benn, S. & Jones, R., 2005, Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice: Proceedings of the 19th ANZAM Conference. Davies, D., Fisher, G. & Hughes, R. (eds.). Canberra: ANZAM

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2004

A Case Study in Building Customer-Brand Relationships on the Internet: Application of an Online Brand Equity Model

Grønholdt, L., Martensen, A. & Trajcevski, S., 2004, Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. p. 33

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

A Customer-based brand equity model: Validation and managerial applications

Grønholdt, L. & Martensen, A., 2004, Proceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway. p. 8

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model

Martensen, A., Grønholdt, L. & Trajcevski, S., 2004, Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. p. 27

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Measurement and Management of Brand Equity

Martensen, A. & Grønholdt, L., 2004, Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004. Neely (et.al), A. (ed.). p. 635-642

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

2003

Cross-cultural Segmentation of Alcoholic Beverage Consumption

Smith, D. E., 2003, Proceedings of the Second International Business and Economy Conference, San Francisco, Calif., Jan 9-12, 2003. p. 10

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Distinguishing between Feelings and Emotions in Understanding Communication Effects

Hansen, F. & Bech Christensen, L., 2003, Marketing Communications and Consumer Behavior 2003 proceedings. The La Londe Seminar 30th International Research Seminar in Marketing. La Londe des Maures - France - June 11-13, 2003. Gilles, L., Merunka, D. & Zaichkowsky, J. (eds.). p. 201-228

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Measuring and managing user satisfaction in Danish libraries

Martensen, A. & Grønholdt, L., 2003, Proceedings of the 32nd EMAC Conference, Glasgow, 20-23 May 2003, Glasgow, Scotland. p. 8

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

The employee-customer-profit chain: Estimating and managing the linkages

Grønholdt, L. & Martensen, A., 2003, Refreshing the Challenge of Relationship Marketing. Proceedings of the 11th International Colloquium in Relationship Marketing, September 2003, University of Gloucestershire. Palmer, A. (ed.). p. 8

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

The New Generations use of Computers and the Internet

Tufte, B. & Rasmussen, J., 2003, Marketing Communications and Consumer Behavior 2003 Proceedings. The La Londe Seminar 30th International Research Seminar in Marketing. La Londe des Maures - France - June 11-13, 2003. Gilles, L., Merunka, D. & Zaichkowsky, J. (eds.). p. 11

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

2002

A holistic model of employee loyalty: using neutral networks to improve employee loyalty and human resource management

Martensen, A., Grønholdt, L. & Jensen, P., 2002, Proceedings of the 7th World Congress for Total Ouality Management, Verona, Italy 25-27 June 2002. Vol. vol. 1. p. 615-628

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

A Library Performance Measurement and Management System: Modelling User Evaluations of Library Resources and Services

Martensen, A. & Grønholdt, L., 2002, Performance Measurement and Management 2002: Research and Action. Papers from the Third International Conference on Performance Measurement and Management. PMA 2002, World Trade Centre, Boston, MA, USA 17-19 July 2002. Neely et al., A. (ed.). p. 363-370

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

A model of user satisfaction and loyalty in Danish libraries: A new strategic and benchmarking tool

Martensen, A. & Grønholdt, L., 2002, Proceedings of QMOD 2002 Busan Conference: The 5th International Conference on Quality Management and Organisational development, Busan, Korea, 29-31 October 2002. p. 346-358

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Consumer decision making: An integrated approach

Hansen, T., 2002, Conference Proceedings, Academy of Marketing Annual Conference, University of Nottingham 2-5 July 2002. 29 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Consumers and advertising: A tale of contradictions, mutuality and responsibility

Beckmann, S. C., 2002, Proceedings of the 31st EMAC, 28-31 May, Braga, Portugal. EMAC

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Focus on People: Developing and Applying a Holistic Model of Employee Loyalty

Martensen, A. & Grønholdt, L., 2002, Proceedings of the 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Germany, 29 September - 2 October 2002. Vol. 2. p. 595-610

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

From Compensatory Buying to Compulsive Buying: Assessing the Role of Self-Discrepancy and Materialism

Friese, S., 2002, Proceedings of the Allied Academies Internet Conference. Vol. 3. p. 11-16

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

From People to Profit: How Loyal Employees and Customers Improve the Bottom Line

Grønholdt, L. & Martensen, A., 2002, Proceedings of QMOD 2002 Busan Conference.: The 5th International Conference on Quality Management and Organisational Development, Busan, Korea, 29-31 October 2002. p. 198-203

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Kompas 2nd Generation: Typologies that Travels in Time and Space

Hansen, F., 2002, Developments in Marketing Science: Proceedings of the Annual Conference of the Academy of Marketing Science, Sanibel Harbour Resort, Florida, May 29 - June 1, 2002. Spotts, H. E. (ed.). Vol. XXV. p. 185-210

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Measuring and Linking Three Dimensions of Performance: The Employee-Customer-Profit Chain

Grønholdt, L. & Martensen, A., 2002, Performance Measurement and Management 2002: Research and Action. Papers from the Third International Conference on Performance Measurement and Management. PMA 2002, World Trade Centre, Boston, MA, USA 17-19 July 2002. Neely, A. (ed.). p. 243-248

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

STAS and Logit Modeling of Advertising and Promotion Effects

Hansen, F., Yssing Hansen, L. & Grønholdt, L., 2002, Developments in Marketing Science: Proceedings of the Annual Conference of the Academy of Marketing Science, Sanibel Harbour Resort, Florida, May 29 - June 1, 2002. Spotts, H. E. (ed.). Heidelberg: Springer Science+Business Media, Vol. XXV. p. 179-184

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

The Employee-Customer-Profit Chain: Measuring and Understanding the Links

Grønholdt, L. & Martensen, A., 2002, Proceedings of the 31th EMAC Conference, Braga, Portugal, 28-31 May 2002, University of Minho, Braga, Portugal. p. 6

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

2001

A Cross-cultural Investigation of the Quantity Surcharge Phenomeneon

Schmidt, M., 2001, Conference Proceedings, 8th Cross-cultural Research Conference, Hawaii, 2001.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

A Holistic View of Employee Loyalty: Determinants and Effects on Company Value

Martensen, A. & Grønholdt, L., 2001, Proceedings of the 4th International QMOD Conference. Quality Management and Organisational Development, Building People and Organisational excellence, Linköping University, Linköping, Sweden, 12-14 September 2001. Dahlgaard, S. M. P. & Dahlgaard, J. J. (eds.). p. 64-82

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling

Grønholdt, L. & Yssing Hansen, L., 2001, Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

A New Approach to Modeling the Effect of Advertising

Martensen, A., Grønholdt, L. & Hansen, F., 2001, Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. p. 10

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Can Recipients of Fliers be Segmented?

Schmidt, M. & Bjerre, M., 2001, The 30th EMAC Conference Proceedings, Session 7.8.3..

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Capturing the Heterogeneity in Households` Satisfaction with Grocery Stores: A Bayesian Analysis

Solgaard, H. S., 2001, Best papers proceedings: IV International Forum on: The Sciences, techniques and Art Applied to Marketing, Madrid, November 28-30, 2001. p. 148-156

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Consumer Choice Process: A Structural Equation Model and Empirical Results

Hansen, T., 2001, Best Papers Proceedings, IV International Forum on the Sciences, Techniques and Art Applied to Marketing, Madrid, November 28-30, 2001. p. 35-44

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Design in Business-to-Business Markets

Kristensen, T. & Grønhaug, K., 2001, Interactions, Relationships and Networks: Strategic Dimensions: The 17th Annual IMP Conference, hosted by Norwegian School of Management BI, 9th-11th September 2001 Holmenkollen Park Hotel Rica Oslo, Norway. p. 14

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Freight Transport Growth: A Theoretical and Methodological Framework

Drewes Nielsen, L., Homann Jespersen, P., Petersen, T. & Gjesing, L., 2001, Collaboration in logistics: Connecting islands using information technology. Tilanus, B. & Stefansson, G. (eds.). Vol. 1. 16 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Kategorisering af læsere af tilbudsaviser ved hjælp af K-means cluster analyse

Schmidt, M., 2001, Symposium i Anvendt Statistik. Jensen, N-E. & Linde, P. (eds.). København: Danmarks Statistik, p. 77-92

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Knowledge Transfer Performance of Multinational Companies

Pedersen, T., Petersen, B. & Sharma, D. D., 2001, LINK Conference on Governing Knowledge-Processes. Vol. 2. p. 416-551

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Linking Employee Loyalty, Customer Loyalty and Profitability

Grønholdt, L. & Martensen, A., 2001, Business excellence.: What is to be done. Proceedings of the 6th World Congress for Total Quality Management, Saint Petersburg, Russia, 20-22 June 2001. Vol. 1. p. 332-339

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Sucess in Environmental Management: Modelling Drivers of Best Practice

Neergaard, P., Grønholdt, L. & Martensen, A., 2001, Business excellence.: What is to be done. Proceedings of the 6th World Congress for Total Quality Management, Saint Petersburg, Russia, 20-22 June 2001, Volume 1. p. 137-146

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

The Role of Theory in Doctoral Research in Business: Global Perspectives

Jørgensen, J. E., Hair, J., Money, A. & Samouel, P., 2001, Marketing Advances in Pedagogy, Process, and Philosophy. Suter, T. (ed.). Society for Marketing Advances, p. 305-306

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

The Use of Colours in Design

Hansen, F., Kristensen, T., Gabrielsen, G. & Halling, J., 2001, The 4th European Academy of Design proceedings 10-12 april 2001, Universidade de Aveiro, Portugal. p. 494-497

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Using Employee Satisfaction Measurement to Improve People Management: An Adaption of Kano´s Quality Types

Martensen, A. & Grønholdt, L., 2001, Proceedings of the 6th world congress for Total Quality Management, Saint Petersburg 20-22 June, 2001, vol. 1. p. 463-472

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

2000

Competitiveness through Integration between Marketing and Design

Kristensen, T., Grønhaug, K. & Bruce, M., 2000, Marketing in the new millennium. Proceedings of the 29th EMAC conference, Rotterdam 23-26 May 2000.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Danish Case: Contribution to the Handbook

Hansen, S. H. & Jørgensen, J. E., 2000, Handbook of Distance Learning Models in European Management, kap. 8. p. 20

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Different Forms of Key Account Management

Bjerre, M., 2000, NILF-report 2001-2, The Food Sector in Transition - Nordic Research: Proceedings of NJF-seminar No. 313, June 2000. Borgen, S. O. (ed.). p. 119-129

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analysing Fingerprints

Schmidt, M. & Krause, N., 2000, Enhancing Knowledge Development in Marketing: 2000 AMA Eucators' Proceedings. Gundlach, G. T. & Murphy, P. E. (eds.). Chicago: American Marketing Association, p. 322-333

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Modelling and Measuring Employee Satisfaction and Loyalty: A Danish Pilot Study

Martensen, A., Grønholdt, L., Dahlgaard, S. M. P. & Dahlgaard, J. J., 2000, Building people and organizational exellence: Proceedings of the 3rd International Conference, held at The Aarhus School of Business, Denmark, 20-22 August, 2000. p. 310-324

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch