Department of Marketing

  • Denmark

Research Output 1978 2019

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Article in proceedings
2012

"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Broger, K., Hemetsberger, A., Bauer, M. & von Wallpach, S., 2012, Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012. Innsbruck: Universität Innsbruck, 12 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Sound Logos as Branding Component: Comparison of Three Modalities

Ramsgaard, J., Beckmann, S. C., Winther, J. & Le Ray, G., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Impact of Brand Consensus on Board Reponse: Do Homogeneous Brand Associations Benefit the Brand?

Koll, O., von Wallpach, S. & Platzgummer, S., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Impact Of Top Management On B2B Firms’ Marketing Capability

Geersbro, J. & Ritter, T., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Moderating Effects of Stimuli in Consumer Research: A Meta-Theoretical Approach

Hansen, T. & Beckmann, S. C., 2012, The 11th International Marketing Trends Conference Proceedings. Laurence, L. (ed.). Venice: Marketing Trends Association, p. 1-29 29 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2011

Brand Reach as Co-negotiated: Value and Cultural Complementarity

Kornum, N. & Jones, R., 2011, Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. Brencic, M. M., Dmitrovic, T., Lapanja, M. & Senicar, A. (eds.). Ljubljana: Faculty of Economics, University of Ljubljana, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Idea Screening in Engineering Design Using Employee-Driven Wisdom of the Crowds

Onarheim, B. & Christensen, B. T., 2011, Proceedings of the 18th International Conference on Engineering Design (ICED11) : Human Behaviour in Design . Culley, S. J., Hicks, B. J., Malone, T. C., Howard, T. J. & Badke-Schaub, P. (eds.). Design Society, Vol. 7. p. 265-274 (ICED; No. 11).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Inclusion of Switching Behaviour into Relationship Marketing Model: A Theoretical Model

Alnaimi, H., Jones, R. & Perkins, H., Nov 2011, Proceedings of ANZMAC 2011. MacCarthy, M. (ed.). Brisbane: ANZMAC, 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Integrating Laboratory Paradigms and Ethnographic Field Studies for Advancing Analyses of Creative Processes

Wiltschnig, S., Onarheim, B., Christensen, B., Dalsgaard, P., Korsgaard, H., Ball, L. J., Chan, J., Houssian, A. & Hebert, A-M., 2011, DESIRE '11: Procedings of the Second Conference on Creativity and Innovation in Design . Martens, J-B. & Markopoulos, P. (eds.). New York: Association for Computing Machinery, p. 365-366 2 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Ambiguous Role of Constraints in Creativity: A Cross-Domain Exploration

Biskjær, M. M., Onarheim, B. & Wiltschnig, S., 2011, Proceedings of Design, Development and Research 2011 : Annual Research Conference of the Faculty of Informatics and Design, Cape Peninsula University of Technology. Appiah, E., Mlitwa, N. & Anyomi, D. (eds.). Cape Peninsula University of Technology, p. 104-114

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Relationship Between Strategic Orientation and SME Firm Performance: Developing a Conceptual Framework

Nazdrol, W. M., Breen, J. & Josiassen, A., 2011, Regional Frontiers of Entrepreneurship Research 2011: Proceedings of the 8th AGSE International Entrepreneurship Research Exchange, Swinburne University of Technology, Melbourne, Australia, 1-4 February, 2011. Maritz, A. (ed.). Melbourne: Swinburne University of Technology, Melbourne, p. 713-724

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2010

Experience Economy: Lessons Learnt by Implementation of Experience Economy in Hotels in Copenhagen Denmark

Lyck, L., 2010, From Services to Experiences in Tourism and the Hospitality Industry and Education: Proceedings from 27th EuroCHRIE Annual Conference, Helsinki, Finland, 21-24 October 2009. Ascenção, M. P. (ed.). Haaga-Helia University of Applied Science, 16 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Match and Mismatch Between Consumer Knowledge and Packaging Design

Clement, J., Selsøe Sørensen, H. & Gabrielsen, G., 2010, New Challenges for the Assessment of Fairness in a Common Market. Miecklitz, H-W., Smith, V. & Rørdam, M. O. (eds.). European University Institute, p. 75-86 (EUI Working Papers; No. 21, Vol. LAW 2010).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Opening and Constraining: Constraints and Their Role in Creative Processes

Onarheim, B. & Wiltschnig, S., 2010, Proceedings of the 1st DESIRE Network Conference on Creativity and Innovation in Design : DESIRE2010. Christensen, B. T., Kristensen, T. & Boztepe, S. (eds.). DESIRE Network, p. 83-89

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Segmentation of Users in PD for Healthcare

Mønsted, T. & Onarheim, B., 2010, Proceedings of the 11th Biennial Participatory Design Conference : PDC2010. Robertson, T., Bødker, K., Bratteteig, T. & Loi, D. (eds.). Association for Computing Machinery, p. 159-162

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach

Grønholdt, L., 2010, The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . Beckmann, S. C., Ringberg, T. & Ritter, T. (eds.). Frederiksberg: Department of Marketing. CBS, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2009

Barriers to Terminate Unwanted Customer Relationships

Geersbro, J. & Ritter, T., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Consumer Transformation in an Age of Experience Economy

Kristensen, T. & Gabrielsen, G., 2009, Proceedings of Design to Business / Proceedings of D2B2: Tsinghua International Management Symposium. Williams, A., Partington, R. & Sun, Q. (eds.). p. 70-73

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Development of Leadership Surveys: Link to Key Performance Results

Grønholdt, L. & Martensen, A., 2009, Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS). 13 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Food Labelling: Catching the Eyes of the Average Consumer - Prototypical Cosumers' Perception of Food Labels

Gabrielsen, G., Clement, J. & Kristensen, T., 2009, Proceedings of Design to Business / Proceedings of D2B2: Tsinghua International Management Symposium. Williams, A. & Partington, R. (eds.). Adelphi Research Institute for Creative Arts and Sciences, p. 181-184

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

How Quality and Service Drive Brand Equity

Martensen, A. & Grønholdt, L., 2009, Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS). 19 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Improvisation: The neural foundation for creativity

Friis-Olivarius, M., Wallentin, M. & Vuust, P., 2009, C&C '09. Proceeding of the Seventh ACM Conference on Creativity and Cognition. Bryan-Kinns, N. (ed.). Association for Computing Machinery, p. 411-412

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Increasing Consumer Food Health Competencies: A Strategy for Improving Food Health Behaviour and Reducing BMI?

Hansen, T. & Uth Thomsen, T., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Marketing Capabilities for Strategic Development: What are they? An Empirical Analysis of Managers' Perceptions

Tollin, K., Jones, R. & Schmidt, M., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Influence of Tie Strength in Word-of-Mouthy Communication: A Segmentation Approach

Martensen, A. & Grønholdt, L., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Understanding the Dynamics of Online Community Culture Based on Organizational Culture Theory and Implications for the Firm: Community Relationships

Kornum, N., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC, 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Weight Loss for the Mind: Consumers' Construction of Food Related Health and its Impact on BMI

Uth Thomsen, T. & Hansen, T., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective

Martensen, A. & Grønholdt, L., 2009, Proceedings of the 8th International Conferance on Research in Advertising: ICORIA 2009. Terlutter, R., Diehl, S., Karmasin, M. & Smit, E. (eds.). European Advertising Academy, 10 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2008

A framework for communicating with brand communities

Beckmann, S. C. & Gjerløff, M., 2008, 3Rs - Reputation, Responsibility & Relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). ANZMAC, p. 1710-1716 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Animation effects in online banner ads: An experiment using ELAM

Beckmann, S. C., Hansen, T., Thorbech, J. & Matthiesen, L., 2008, Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.. European Advertising Academy, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Brand versus store loyalty: Consumer response to supermarket out-of-stock situations

Hansen, T. & Beckmann, S. C., 2008, Proceedings of the 37th European Marketing Academy Conference. 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Change Snow to Platinum: A Comparison Study of the Skiing Industry in Heilongjiang, China and Sweden

Yang, B., 2008, Conference Proceeding: The 5th APac-CHRIE & 13th APTA Joint Conference, May 24-27, Beijing, P.R. China. Beijing Second Foreign Language Institute Press

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Consumer online grocery behaviour: Synthesizing values and TPB

Hansen, T. & Jensen, J. M., 2008, Recent advances in retailing and services science conference 2008: Conference proceedings. Timmermans, H. J. P. (ed.). 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Consumers' judgmental, emotional and intentional responses to scented food

Hansen, T. & Beckmann, S. C., 2008, 3Rs - Reputation, Responsibility & Relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). ANZMAC, p. 2115-2122 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Did the Olympic Games Rebrand China's Country Image

Gabrielsen, G., Jaffe, E. D. & Kristensen, T., 2008, National Image: Asian Communication & Media Studies. National Center for Radio and Television Studies, Communication University of China, p. 20-32

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Driving Profitable Growth: A Study of Essential Management Practices

Grønholdt, L. & Martensen, A., 2008, Proceedings of the 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20-22 August, 2008 in Helsingborg, Sweden. Linköping University, 8 p. (Linköping Electronic Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Media Habits of Children in Danger of Becoming Maladjusted

Martensen, A., Lundsteen, S., Beckmann, J. H. & Hansen, F., 2008, Child and Teen Comsumption 2008: Trondheim, April 24th and 25th, 2008. The 3rd international conference on multidisciplinary perspectives on child and teen consumption. NTNU: Norsk Senter for barneforskning, 19 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Online banner ads: ELAM and animation effects

Beckmann, S. C. & Hansen, T., 2008, Proceedings of the 37th European Marketing Academy Conference, Brighton, UK. EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Teens as Transmitters of the New Media

Martensen, A. & Grønholdt, L., 2008, Proceedings of the 7th International Conference on Research in Advertising - ICORIA 2008, Antwerp, Belgium, 27-28 June 2008. European Advertising Academy (EAA) and University of Antwerpen, 17 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

Hansen, F., Lundsteen, S., Grønholdt, L. & Lange, K., 2008, Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008. American Academy of Advertising (AAA), 13 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Use of analogies by novice and experienced design engineers

Ahmed, S. & Christensen, B. T., 2008, Proceedings of IDETC/CIE 2008: ASME International Design Engineering Technical Conferences Computers & Information in Engineering Conference, August 03-06, New York City, New York, USA. Vol. DETC2007/DTM-49293. 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2007

A Model for Structuring Efficient Consumer Response Measures

Aastrup, J., Kotzab, H., Grant, D. B., Teller, C. & Bjerre, M., 2007, Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. Zente, J., Morschett, D. & Schramm-Klein, H. (eds.). 19 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Dynamic or Boring: The Theory of Stable Business Relationships

Geersbro, J., Hedaa, L. & Schurr, P. H., 2007, IMP 2007 confenrence proceedings. Manchester Business School, 23 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Engender mental accounting: How cultural and social spheres affect the justification of hedonic food consumption

Boye, H., Hansen, T. & Uth Thomsen, T., 2007, Proceedings of the Nordic Consumer Policy Research Conference 2007. 23 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Fra Ledelse til lønsomhed: Empirisk dokumentation af sammenhængen

Grønholdt, L., Martensen, A., Jørgensen, S. W. & Mollerup, S., 2007, En ny dagsorden for ledelse?: Konference den 11.-12. december 2006 - Konference Proceedings. Arrangeret af Det Danske Ledelsesakademi i samarbejde med LOK Forskningscenter www.lok.cbs.dk. 15 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Measuring top managers' influence on product innovation

Tollin, K. & Martensen, A., 2007, Proceeding of the 14th international product development management conference, EIASM 2007. Vol. part 3. p. 1497-1510 15 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2006

A Paradox in Consumer Behaviour: Why consumers Persist in Improving, Redesigning and Refining their Homes

Kristensen, T. & Grønhaug, K., 2006, D2B Shanghai 2006: Proceedings of the 1st international design management symposionv 2006. Williams, A., Hands, D. & O'brien, M. (eds.). Adelphi Research Institute for Creative Arts and Sciences, p. 215-221

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

A Value Chain Approach to Marketing Performance Measurement

Grønholdt, L. & Martensen, A., 2006, Performance Measurement and Management: Public and Private: Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006. Neely, A., Kennerley, M. & Walters, A. (eds.). p. 305-312

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Customer satisfaction and loyalty among tweens in the danish mobile phone market

Martensen, A., 2006, Proceedings of the 35th EMAC Conference (European Marketing Academy) 23-26 May 2006, Athens, Greece. p. 8

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Emotional Responses: A New Paradigm in Communication Research

Hansen, F., 2006, Proceedings of the 35th EMAC Conference. Avlonitis, G. J., Papavassiliou, N. & Papastathopoulou, P. (eds.). 14 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review