Department of Marketing

  • Denmark

Research Output

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Article in proceedings
2019

Consumer Responses to Advertising: The Interplay between Ad Content and Ad Spending

Grønholdt, L., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Do as I do, not as I think: Disentangling the Impact of Different Types of Social Norms on Customer Environmental Consumption

de Jong, A., Schmitt, J. & Schmidt, K., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

How General Trust in Financial Institutions Affects the Relationship between Economic Healthiness and Consumer Confidence

Hansen, T., 2019, Proceedings of MAC 2019. Vopava, J., Douda, V., Kratochvil, R. & Konecki, M. (eds.). Prague: MAC Praque Consulting s.r.o., p. 35-44 10 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction

Hansen, T., Geersbro, J. & Pico Larsen, H., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 17 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
39 Downloads (Pure)

The Effects of Multiple Stakeholder Branding and Counter-branding of Public Places

Zenker, S., 2019, Proceedings of the ASPA 2019 Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

2018

Collective Engagement in Organizational Settings

Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E. & Conduit, J., 2018, Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 46-49 4 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Co-Located Team Designing: The Oscillation Between Individual and Social Processes

Christensen, B. & Abildgaard, S. J. J., 2018, DRS2018 International Conference Proceedings. Storni, C., Leahy, K., Lloyd, P. & Bohemia, E. (eds.). Limerick: Design Research Society, Vol. 3. p. 1297-1313 (Proceedings of DRS International Conference, Vol. 3).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
73 Downloads (Pure)

Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

Grønholdt, L. & Martensen, A., 2018, Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University, 10 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
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51 Downloads (Pure)

Spiritual Engagement: From Consumption to Anti-Consumption

Tierney, K. D., Karpen, I. & Conduit, J., 2018, Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 689-692 4 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
2017

A Dual Process Approach to Understand Tourists’ Destination Choice Processes

Kock, F., Josiassen, A. & Assaf, A., 2017, 2017 TTRA Conference Proceedings : Tourism Travel and Research Association: Advancing Tourism Research Globally. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 5 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Categorization of Destinations and Formation of Mental Destination Representations: A Parallel Biclustering Analysis

Kano Glückstad, F., Kock, F., Josiassen, A. & Assaf, A., 2017, 2017 TTRA Conference Proceedings / Tourism Travel and Research Association: Advancing Tourism Research Globally. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 10 p. 12

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Personal Space Invasion in Collaborative Design

Abildgaard, S. J. J. & Christensen, B., 2017, Papers from the LearnX Design London 2017 Conference: The Allure of the Digital and Beyond. Pritchard, G. & Lambert, N. (eds.). North Greenwich: Ravensbourne Publications, p. 77-85 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Sharing Video Datasets in Design Research: The Case of DTRS11

Christensen, B. & Abildgaard, S. J. J., 2017, REDO Cumulus Conference Proceedings. Bang, A. L., Mikkelsen, M. & Flinck, A. (eds.). Kolding: Designskolen Kolding, p. 571-576

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Object of Research: Considering Material Engagement Theory and Ethnographic Method

Bean, J., Figueiredo, B. & Pico Larsen, H., 2017, EPIC 2017 Conference Proceedings: Perspectives. Arlington: American Anthropological Association, p. 262–272 (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
70 Downloads (Pure)

Wearable Gaze Trackers: Mapping Visual Attention in 3D

Jensen, R., Stets, J. D., Suurmets, S., Clement, J. & Aanæs, H., 2017, Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . Sharma, P. & Bianchi, F. M. (eds.). Cham: Springer, p. 66-76 11 p. (Lecture Notes in Computer Science, Vol. 10269).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
258 Downloads (Pure)
2016

A Dynamic Perspective on Symbolic Co-branding: The Co-creation of Multiple Brands’ Meaning in the Context of Blogs

von Wallpach, S. & Backhausen, M., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Bruxelles: European Marketing Academy. EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Consumption, Place and Semiotics: Around the World in Fridge Magnets

Medway, D., Parker, C. & Zenker, S., 2016, Proceedings of the 3rd Corfu Symposium on Managing & Marketing Places: Thinking and Re-thinking About Places. Skinner, H., Christou, A., Soomers, P. & Panagiotidou, C. (eds.). Manchester: Institute of Place Management, p. 108-111

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Corporate Brand Identity Development in SMEs: A New Co-creative Typology

Gyrd-Jones, R. & Törmälä, M., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 2 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Doing Qualitative Studies, Using Statistical Reasoning

Kristensen, T. & Gabrielsen, G., 2016, Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. Lloyd, P. & Bohemia, E. (eds.). London: Design Research Society, Vol. 3. p. 1211-1222 12 p. (Proceedings of DRS International Conference).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
99 Downloads (Pure)

Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Kreuzer, M., von Wallpach, S., Muehlbacher, H. & Sax, B., 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Kim, J. (ed.). Changwon: Global Alliance of Marketing & Management Associations, p. 620-631

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Introduction: Design for Design the Influence and Legacy of John Heskett

Kristensen, T. & Liu, S., 2016, Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. Lloyd, P. & Bohemia, E. (eds.). London: Design Research Society, Vol. 3. p. 1205-1210 12 p. (Proceedings of DRS International Conference).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Performing LEGO: Co-Constructing Stakeholder and Brand Identity

von Wallpach, S., Hemetsberger, A. & Espersen, P., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Bruxelles: European Marketing Academy. EMAC, 2 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Consumer’s Experience of Design Influences How Markets Work

Gabrielsen, G. & Kristensen, T., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
16 Downloads (Pure)

The Impact of Consumer Knowledge Bias on Narrow-Scope Trust, Broad-Scope Trust, and Relationship Satisfaction

Hansen, T., Grønholdt, L., Josiassen, A. & Martensen, A., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 16 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

The Meaning of Happiness in Consumer Research: Results from an Inductive Exploratory Pilot Study

Brandi Sørensen, E. & Uth Thomsen, T., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 14 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

The Service-profit Chain: An Empirical Analysis in the Hotel Industry

Grønholdt, L. & Martensen, A., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
87 Downloads (Pure)

Trust in Customer Satisfaction Formation: A Study of Retail Banking in Two Markets

Hansen, T., Grønholdt, L., Martensen, A. & Josiassen, A., 2016, Proceedings of the 19th QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University Press, 18 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

“I Blog so I Become”: Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts

Erz, A., Gyrd-Jones, R. & Heeris Christensen, A-B., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2015

A Pedagogical Perspective on Online Teaching

Kjærgaard, A. & Uth Thomsen, T., 2015, Conference Proceedings the Busines & Management Review. Vol. 6. p. 116-127 (Conference Proceedings The Business & Management Review).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
43 Downloads (Pure)

Heimat: Anchor in a Globalized World

von Wallpach, S. & Mühlbacher, H., 2015, Proceedings of the 14th International Conference Marketing Trends 2015 Paris. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: European Marketing Academy. EMAC, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Qualitative Value Profiling: A Reassessment

Duus, H. J. & Bjerre, M., 2015, Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. Vuletic, A., Vlahov, R. D. & Pihir, I. (eds.). Varazdin: Varazdin Development and Entrepreneurship Agency, p. 292-301 10 p. (Economic and Social Development, Vol. 11).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
144 Downloads (Pure)

The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry

Martensen, A. & Grønholdt, L., 2015, Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. Dahlgaard-Park, S. M. & J. Dahlgaard, J. (eds.). Lund: Lund University, 19 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File

The Moderating Influence of Supermarket Satisfaction on Out-of-stock Store Switching Behavior

Hansen, T., Beckmann, S. C. & Solgaard, H. S., 2015, Proceedings of the 14th International Conference Marketing Trends 2015 Paris. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 20 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

When do Logos Talk to their Audience?

Kristensen, T. & Gabrielsen, G., 2015, Ideas in Marketing: Finding the New and Polishing the Old. Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Kubacki, K. (ed.). Cham: Springer Science+Business Media, p. 744-746

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2014

Customer Experience Management and Business Performance

Grønholdt, L., Martensen, A., Jørgensen, S. & Jensen, P., 2014, Proceeding of the 17th QMOD International Conference on Quality and Service Sciences (ICQSS). Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund Universitet, 16 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
91 Downloads (Pure)

Discourses of Brand Solidarisation

Gabl, S., Stoeckl, V. E., von Wallpach, S. & Hemetsberger, A., 2014, Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris, 6 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Discursive Brand Solidarisation: An Action Net Perspective

Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Does Measurement Influence Behavior: A Reassessment

Schmidt, M., 2014, Proceedings of the 13th International Marketing Trends Conference 2014. Andreani, J-C. & Collesei, U. (eds.). Paris: Marketing Trends Association, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
19 Downloads (Pure)

How Consumer Trust in Financial Institutions Influences Relationships Between Knowledge, Cognitive Effort and Financial Healthiness

Hansen, T., 2014, The Proceedings of 13th International Conference Marketing Trends, 2014, Venice. Andreani, J-C. & Collesei, U. (eds.). Paris: Marketing Trends Association, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Linking Strategy-As-Practice Knowledge and Multi-Stakeholder Brand Meaning Co-Creation: Insights from a Small, Non-Commercial Institutional Context

Vallaster, C. & von Wallpach, S., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Luxury Experiences over the Life Course: Insights into Generation Y

von Wallpach, S., Bauer, M., Hemetsberger, A., Probst, I. & Auer-Srnka, K., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Naturally Original: Stimulating Creative Design Through Biological Analogies and Random Images

Ahmed-Kristensen, S., Christensen, B. T. & Lenau, T. A., 2014, DS77: Proceedings of the DESIGN 2014 13th International Design Conference. Marjanovic, D., Štorga, M., Pavković, N. & Bojčetić, N. (eds.). Zagreb: Design Society, Vol. 1. p. 427-436 (Design, Vol. 13).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2013

Analysis of the Demand for Sustainable Business Tourism

Lyck, L., 2013, Sustainable Business Tourism: Why? How? To What Extent? Strategy and Implementation with Focus on Experiences from Practice, Education and Research. A Selection of Papers Presented at ATLAS Business Tourism Special Interest Group Meetings. Lyck, L. & Davidson, R. (eds.). Arnhem: Association for Tourism and Leisure Education (ATLAS), Vol. 2. p. 7-13

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Facilitating Value Co-Creation: Gaining a Competitive Advantage Through Differentiation

Veith, A., Assaf, A. & Josiassen, A., 2013, Proceedings of the International Conference on Management, Leadership and Governance . Ribiere, V. & Worasinchai, L. (eds.). Reading: Academic Conferences and Publishing International, p. 320-328

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

How the Measurement of Store Choice Behaviour Moderates the Relationship between Distance and Store Choice Behaviour

Hansen, T., Cumberland, F. & Solgaard, H. S., 2013, Proceeding of International Marketing Trends Conference: Paris 17-19 January 2013. Paris: Università Ca’ Foscari Venezia, 23 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Overcoming Design Fixation Through Education and Creativity Methods

Howard, T. J., Maier, A., Onarheim, B. & Friis-Olivarius, M., 2013, Proceedings of the International Conference on Engineering Design, ICED. Lindemann, U., Venkataraman, S., Kim, Y. S., Lee, S. W., Badke-Schaub, P. & Sato, K. (eds.). Somerset : Design Society, Vol. 7. p. 139-148 10 p. (ICED, Vol. DS75-07).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Role of the Marketing Department in Danish Companies: Drivers for Influence

Beckmann, S. C., Jalving, M. & Rohde Olsen, S., 2 Oct 2013, Lost in Translation: Marketing in an Interconnected World. Karaosmanoğlu, E. & Banu Elmadağ Baş, A. (eds.). Istanbul: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
26 Downloads (Pure)

Understanding Processes of Multi-Stakeholder Brand-Interessement

von Wallpach, S., Hemetsberger, A. & Kornum, N., 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (eds.). Istanbul: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

What is the Outcome of Selling in Business Relationships?

Ritter, T. & Geersbro, J., 2013, Proceedings of the 6th International Conference on Business Market Management. Leischnig, A. (ed.). Bamberg: University of Bamberg Press, p. 518-528

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2012

Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval

Kreuzer, M. & von Wallpach, S., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
12 Downloads (Pure)