Department of Marketing

  • Denmark

Research Output 1978 2019

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Article in proceedings
2019

I Have an Idea: A Qualitative Study of Display of Individual Idea Ownership During Group Brainstorming

Abildgaard, S. J. J., 2019, Proceedings of the 3rd MIC Conference. Bologna: Marconi Institute for Creativity, p. 33-35 3 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

The Effects of Multiple Stakeholder Branding and Counter-branding of Public Places

Zenker, S., 2019, Proceedings of the ASPA 2019 Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

2018

Collective Engagement in Organizational Settings

Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E. & Conduit, J., 2018, Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 46-49 4 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
33 Downloads (Pure)

Co-Located Team Designing: The Oscillation Between Individual and Social Processes

Christensen, B. & Abildgaard, S. J. J., 2018, DRS2018 International Conference Proceedings. Storni, C., Leahy, K., Lloyd, P. & Bohemia, E. (eds.). Limerick: Design Research Society, Vol. 3. p. 1297-1313 (Proceedings of DRS International Conference, Vol. 3).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File

Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

Grønholdt, L. & Martensen, A., 2018, Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University, 10 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File

Spiritual Engagement: From Consumption to Anti-Consumption

Tierney, K. D., Karpen, I. & Conduit, J., 2018, Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 689-692 4 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
2017

A Dual Process Approach to Understand Tourists’ Destination Choice Processes

Kock, F., Josiassen, A. & Assaf, A., 2017, 2017 TTRA Conference Proceedings : Tourism Travel and Research Association: Advancing Tourism Research Globally. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 5 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Categorization of Destinations and Formation of Mental Destination Representations: A Parallel Biclustering Analysis

Kano Glückstad, F., Kock, F., Josiassen, A. & Assaf, A., 2017, 2017 TTRA Conference Proceedings / Tourism Travel and Research Association: Advancing Tourism Research Globally. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 10 p. 12

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Personal Space Invasion in Collaborative Design

Abildgaard, S. J. J. & Christensen, B., 2017, Papers from the LearnX Design London 2017 Conference: The Allure of the Digital and Beyond. Pritchard, G. & Lambert, N. (eds.). North Greenwich: Ravensbourne Publications, p. 77-85 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Sharing Video Datasets in Design Research: The Case of DTRS11

Christensen, B. & Abildgaard, S. J. J., 2017, REDO Cumulus Conference Proceedings. Bang, A. L., Mikkelsen, M. & Flinck, A. (eds.). Kolding: Designskolen Kolding, p. 571-576

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

32 Downloads (Pure)

The Object of Research: Considering Material Engagement Theory and Ethnographic Method

Bean, J., Figueiredo, B. & Pico Larsen, H., 2017, EPIC 2017 Conference Proceedings: Perspectives. Arlington: American Anthropological Association, p. 262–272 (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
75 Downloads (Pure)

Wearable Gaze Trackers: Mapping Visual Attention in 3D

Jensen, R., Stets, J. D., Suurmets, S., Clement, J. & Aanæs, H., 2017, Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . Sharma, P. & Bianchi, F. M. (eds.). Cham: Springer, p. 66-76 (Lecture Notes in Computer Science, Vol. 10269).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
2016

A Dynamic Perspective on Symbolic Co-branding: The Co-creation of Multiple Brands’ Meaning in the Context of Blogs

von Wallpach, S. & Backhausen, M., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Bruxelles: European Marketing Academy. EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Consumption, Place and Semiotics: Around the World in Fridge Magnets

Medway, D., Parker, C. & Zenker, S., 2016, Proceedings of the 3rd Corfu Symposium on Managing & Marketing Places: Thinking and Re-thinking About Places. Skinner, H., Christou, A., Soomers, P. & Panagiotidou, C. (eds.). Manchester: Institute of Place Management, p. 108-111

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Corporate Brand Identity Development in SMEs: A New Co-creative Typology

Gyrd-Jones, R. & Törmälä, M., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 2 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

56 Downloads (Pure)

Doing Qualitative Studies, Using Statistical Reasoning

Kristensen, T. & Gabrielsen, G., 2016, Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. Lloyd, P. & Bohemia, E. (eds.). London: Design Research Society, Vol. 3. p. 1211-1222 12 p. (Proceedings of DRS International Conference).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File

Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Kreuzer, M., von Wallpach, S., Muehlbacher, H. & Sax, B., 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Kim, J. (ed.). Changwon: Global Alliance of Marketing & Management Associations, p. 620-631

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Introduction: Design for Design the Influence and Legacy of John Heskett

Kristensen, T. & Liu, S., 2016, Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. Lloyd, P. & Bohemia, E. (eds.). London: Design Research Society, Vol. 3. p. 1205-1210 12 p. (Proceedings of DRS International Conference).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Performing LEGO: Co-Constructing Stakeholder and Brand Identity

von Wallpach, S., Hemetsberger, A. & Espersen, P., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Bruxelles: European Marketing Academy. EMAC, 2 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

11 Downloads (Pure)

The Consumer’s Experience of Design Influences How Markets Work

Gabrielsen, G. & Kristensen, T., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File

The Impact of Consumer Knowledge Bias on Narrow-Scope Trust, Broad-Scope Trust, and Relationship Satisfaction

Hansen, T., Grønholdt, L., Josiassen, A. & Martensen, A., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 16 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

The Meaning of Happiness in Consumer Research: Results from an Inductive Exploratory Pilot Study

Brandi Sørensen, E. & Uth Thomsen, T., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 14 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

The Service-profit Chain: An Empirical Analysis in the Hotel Industry

Grønholdt, L. & Martensen, A., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Trust in Customer Satisfaction Formation: A Study of Retail Banking in Two Markets

Hansen, T., Grønholdt, L., Martensen, A. & Josiassen, A., 2016, Proceedings of the 19th QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University Press, 18 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

“I Blog so I Become”: Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts

Erz, A., Gyrd-Jones, R. & Heeris Christensen, A-B., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2015
43 Downloads (Pure)

A Pedagogical Perspective on Online Teaching

Kjærgaard, A. & Uth Thomsen, T., 2015, Conference Proceedings the Busines & Management Review. Vol. 6. p. 116-127 (Conference Proceedings The Business & Management Review).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File

Heimat: Anchor in a Globalized World

von Wallpach, S. & Mühlbacher, H., 2015, Proceedings of the 14th International Conference Marketing Trends 2015 Paris. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: European Marketing Academy. EMAC, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
136 Downloads (Pure)

Qualitative Value Profiling: A Reassessment

Duus, H. J. & Bjerre, M., 2015, Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. Vuletic, A., Vlahov, R. D. & Pihir, I. (eds.). Varazdin: Varazdin Development and Entrepreneurship Agency, p. 292-301 10 p. (Economic and Social Development, Vol. 11).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File

The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry

Martensen, A. & Grønholdt, L., 2015, Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. Dahlgaard-Park, S. M. & J. Dahlgaard, J. (eds.). Lund: Lund University, 19 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

The Moderating Influence of Supermarket Satisfaction on Out-of-stock Store Switching Behavior

Hansen, T., Beckmann, S. C. & Solgaard, H. S., 2015, Proceedings of the 14th International Conference Marketing Trends 2015 Paris. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 20 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

When do Logos Talk to their Audience?

Kristensen, T. & Gabrielsen, G., 2015, Ideas in Marketing: Finding the New and Polishing the Old. Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Kubacki, K. (ed.). Cham: Springer Science+Business Media, p. 744-746

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2014

Customer Experience Management and Business Performance

Grønholdt, L., Martensen, A., Jørgensen, S. & Jensen, P., 2014, Proceeding of the 17th QMOD International Conference on Quality and Service Sciences (ICQSS). Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund Universitet, 16 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Discourses of Brand Solidarisation

Gabl, S., Stoeckl, V. E., von Wallpach, S. & Hemetsberger, A., 2014, Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris, 6 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Discursive Brand Solidarisation: An Action Net Perspective

Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Does Measurement Influence Behavior: A Reassessment

Schmidt, M., 2014, Proceedings of the 13th International Marketing Trends Conference 2014. Andreani, J-C. & Collesei, U. (eds.). Paris: Marketing Trends Association, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

How Consumer Trust in Financial Institutions Influences Relationships Between Knowledge, Cognitive Effort and Financial Healthiness

Hansen, T., 2014, The Proceedings of 13th International Conference Marketing Trends, 2014, Venice. Andreani, J-C. & Collesei, U. (eds.). Paris: Marketing Trends Association, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Linking Strategy-As-Practice Knowledge and Multi-Stakeholder Brand Meaning Co-Creation: Insights from a Small, Non-Commercial Institutional Context

Vallaster, C. & von Wallpach, S., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Luxury Experiences over the Life Course: Insights into Generation Y

von Wallpach, S., Bauer, M., Hemetsberger, A., Probst, I. & Auer-Srnka, K., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Naturally Original: Stimulating Creative Design Through Biological Analogies and Random Images

Ahmed-Kristensen, S., Christensen, B. T. & Lenau, T. A., 2014, DS77: Proceedings of the DESIGN 2014 13th International Design Conference. Marjanovic, D., Štorga, M., Pavković, N. & Bojčetić, N. (eds.). Zagreb: Design Society, Vol. 1. p. 427-436 (Design, Vol. 13).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2013

Analysis of the Demand for Sustainable Business Tourism

Lyck, L., 2013, Sustainable Business Tourism: Why? How? To What Extent? Strategy and Implementation with Focus on Experiences from Practice, Education and Research. A Selection of Papers Presented at ATLAS Business Tourism Special Interest Group Meetings. Lyck, L. & Davidson, R. (eds.). Arnhem: Association for Tourism and Leisure Education (ATLAS), Vol. 2. p. 7-13

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Facilitating Value Co-Creation: Gaining a Competitive Advantage Through Differentiation

Veith, A., Assaf, A. & Josiassen, A., 2013, Proceedings of the International Conference on Management, Leadership and Governance . Ribiere, V. & Worasinchai, L. (eds.). Reading: Academic Conferences and Publishing International, p. 320-328

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

How the Measurement of Store Choice Behaviour Moderates the Relationship between Distance and Store Choice Behaviour

Hansen, T., Cumberland, F. & Solgaard, H. S., 2013, Proceeding of International Marketing Trends Conference: Paris 17-19 January 2013. Paris: Università Ca’ Foscari Venezia, 23 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Overcoming Design Fixation Through Education and Creativity Methods

Howard, T. J., Maier, A., Onarheim, B. & Friis-Olivarius, M., 2013, Proceedings of the International Conference on Engineering Design, ICED. Lindemann, U., Venkataraman, S., Kim, Y. S., Lee, S. W., Badke-Schaub, P. & Sato, K. (eds.). Somerset : Design Society, Vol. 7. p. 139-148 10 p. (ICED, Vol. DS75-07).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Role of the Marketing Department in Danish Companies: Drivers for Influence

Beckmann, S. C., Jalving, M. & Rohde Olsen, S., 2 Oct 2013, Lost in Translation: Marketing in an Interconnected World. Karaosmanoğlu, E. & Banu Elmadağ Baş, A. (eds.). Istanbul: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Understanding Processes of Multi-Stakeholder Brand-Interessement

von Wallpach, S., Hemetsberger, A. & Kornum, N., 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (eds.). Istanbul: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

What is the Outcome of Selling in Business Relationships?

Ritter, T. & Geersbro, J., 2013, Proceedings of the 6th International Conference on Business Market Management. Leischnig, A. (ed.). Bamberg: University of Bamberg Press, p. 518-528

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2012

Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval

Kreuzer, M. & von Wallpach, S., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Development of the Greenland Home Rule Model and its Relevance to an Autonomy Statute for the Sahara Region

Lyck, L., 2012, International Seminar on Governance in Autonomy Statutes: Institutions and Mechanisms. Hilale, O. (ed.). Geneva: Kingdom of Morocco. Ministry of Foreign Affairs and Cooperation, p. 57-69 (French 61-72)

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Luxury & Myself: How Luxury Experiences Contribute to Consumer Selves

Bauer, M., von Wallpach, S. & Hemetsberger, A., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Multi-Sensory Sculpting (MSS): Die Erhebung multi-sensorischen Markenwissens anhand dreidimensionaler Skulptuen

von Wallpach, S. & Kreuzer, M., 2012, Kongress Special: Beiträge aus dem Wettbewerb zum Best Paper auf dem 47. Kongress der Deutschen Marktforschung. Schöneberg, U. (ed.). www: BVM, p. 28-31

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch