Department of Marketing

Research output

Research output per year 1978 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2015 2018 2019 2020 2021 2022 2023 2024 2024

• 997 Journal article
• 454 Book chapter
• 318 Paper
• 180 Article in proceedings
• 1089 More
  • 171 Working paper
  • 133 Net publication - Internet publication
  • 127 Book
  • 78 Editorial
  • 67 Conference abstract in proceedings
  • 58 Comment/debate
  • 57 Report
  • 51 Contribution to newspaper - Newspaper article
  • 50 Conference abstract for conference
  • 47 Anthology
  • 46 PhD thesis
  • 25 Sound/Visual production (digital)
  • 21 Encyclopedia chapter
  • 19 Compendium/lecture notes
  • 18 Contribution to newspaper - Comment/debate
  • 18 Contribution to newspaper - Feature article
  • 15 Review
  • 13 Poster
  • 13 Conference abstract in journal
  • 12 Book review
  • 10 Preface/postscript
  • 9 Report chapter
  • 9 Conference article in journal
  • 9 Other contribution
  • 4 Letter
  • 3 Memorandum
  • 3 Teaching case
  • 2 Contribution to newspaper - Review
  • 1 Compendium/lecture notes chapter

Research output per year

Research output per year

Search results

• 2023

  A Bibliometric Analysis of Spiritual Tourism Research

  Lang, E., Josiassen, A. & Kock, F., 2023, 2023 Global Marketing Conference at Seoul Proceedings. Rust, R. T., Peres, R., Robinson, L., Nishio, C. & Garrett, T. (eds.). Changwon: Global Alliance of Marketing and Management Associations, p. 1087-1101 15 p. (Global Marketing Conference Proceedings).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Pandemic Echo: The Role of Increasing Consumer Demands Regarding E-Commerce Capabilitites in the Fashion Industry

  Albert, N. B., Erlang Christiansen, A. J. & Josiassen, A., 2023, 2023 Global Marketing Conference at Seoul Proceedings. Rust, R. T., Peres, R., Robinson, L., Nishio, C. & Garrett, T. (eds.). Changwon: Global Alliance of Marketing and Management Associations, p. 613-620 8 p. (Global Marketing Conference Proceedings).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Spiritual Tourism: A Review and Synthesis

  Lang, E., Josiassen, A. & Kock, F., 2023, Innovation-Driven Business and Sustainability in the Tropics: Proceedings of the Sustainability, Economics, Innovation, Globalisation and Organisational Psychology Conference 2023 (SEIGOP 2023). Eijdenberg, E. L., Mukherjee, M. & Wood, J. (eds.). Singapore: Springer, p. 175-186 12 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• Wenn das Bild einer Stadt auseinandergeht: Diskrepanzen zwischen Eigen- und Fremdbild bei BürgerInnen und TouristInnen der deutschen Großstädte

  Herz, M., Micevski, M. & Ilbertz, T., 2023, Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG. Redler, J., Schmidt, H. J. & Baumgarth, C. (eds.). 1 ed. Wiesbaden: Gabler, p. 219-233 25 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
• 2022

  How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment

  Blicher, A., Gleasure, R., Constantiou, I. & Clement, J., 2022, Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. Davis, F. D., Riedl, R., vom Brocke, J., Léger, P.-M., Randolph, A. B. & Müller-Putz, G. R. (eds.). Cham: Springer, p. 61–71 11 p. (Lecture Notes in Information Systems and Organisation, Vol. 58).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• On-demand Features: Opportunities and Challenges of Fractional as-a Service Business Models

  Schäfers, T. & Leban, M., 2022, 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. Humpreys, A., Packard, G. & Gielens, K. (eds.). Chicago: American Marketing Association, p. 1051-1052 2 p. (AMA Educators Proceedings, Vol. 33).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• The Emotional Impact of Pictures when Crowdfunding for Healthcare: An Experimental Study

  Blicher, A., Gleasure, R., Constantiou, I. & Clement, J., 2022, Proceedings of the 43rd International Conference on Information Systems (ICIS): Digitization for the Next Generation . Böhmann, T., Hui, K.-L. & Venkatesh, V. (eds.). Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 15 p. 1603

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• The Role of Designers in the Transition from a Linear to a Circular Economy

  Münster, M., Sönnichsen, S. D. & Clement, J., 2022, With Design: Reinventing Design Modes. Proceedings of the 9th Congress of the International Association of Societies of Design Research (IASDR 2021). Bruyns, G. & Wei, H. (eds.). Singapore: Springer, p. 1188–1194 7 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• Two Approaches to Foresight-driven Design

  Mountford, A. V. B. & Christensen, B., 2022, Proceedings of DRS2022 Bilbao: Design Research Society International . Lockton, D., Lenzi, S., Hekkert, P., Oak, A., Sádaba, J. & Lloyd, P. (eds.). London: Design Research Society, 15 p. 180. (DRS Biennial Conference Series).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  170 Downloads (Pure)
• 2019

  Consumer Responses to Advertising: The Interplay between Ad Content and Ad Spending

  Grønholdt, L., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J.-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 9 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Do as I Do, not as I Think: Disentangling the Impact of Different Types of Social Norms on Customer Environmental Consumption

  de Jong, A., Schmitt, J. & Schmidt, K., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J.-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 7 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Do Beautiful Stores improve Product Evaluation?

  Münster, M. B., Kristensen, T. & Gabrielsen, G., 2019, Conference proceedings of the Academy for Design Innovation Management 2019 International Conference: Research Perspectives In the Era of Transformations. Bohemia, E., Gemser, G., Fain, N., de Bont, C. & Almendra, R. A. (eds.). London: Academy for Design Innovation Management, p. 425-441 17 p. (Conference Proceedings of the Academy for Design Innovation Management; No. 1, Vol. 2).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  77 Downloads (Pure)

• How General Trust in Financial Institutions Affects the Relationship between Economic Healthiness and Consumer Confidence

  Hansen, T., 2019, Proceedings of MAC 2019. Vopava, J., Douda, V., Kratochvil, R. & Konecki, M. (eds.). Prague: MAC Praque Consulting s.r.o., p. 35-44 10 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction

  Hansen, T., Geersbro, J. & Pico Larsen, H., 2019, Proceedings of the 18th International Marketing Trends Conference 2019. Andreani, J.-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 17 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  256 Downloads (Pure)

• The Effects of Multiple Stakeholder Branding and Counter-branding of Public Places

  Zenker, S., 2019, Proceedings of the ASPA 2019 Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

• Track 3.d Introduction: How Does Design Express Value?

  Kristensen, T., Hands, D., Clement, J., Dickson, T., Gabrielsen, G., Joo, J. & Münster, M. B., 2019, Conference proceedings of the Academy for Design Innovation Management 2019 International Conference: Research Perspectives In the Era of Transformations. Bohemia, E., Gemser, G., Fain, N., de Bont, C. & Almendra, R. A. (eds.). London: Academy for Design Innovation Management, p. 469-471 3 p. (Conference Proceedings of the Academy for Design Innovation Management; No. 1, Vol. 2).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

  Open Access
• 2018

  Collective Engagement in Organizational Settings

  Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E. & Conduit, J., 2018, Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 46-49 4 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Co-Located Team Designing: The Oscillation Between Individual and Social Processes

  Christensen, B. & Abildgaard, S. J. J., 2018, DRS2018 International Conference Proceedings. Vol. 3. Storni, C., Leahy, K., Lloyd, P. & Bohemia, E. (eds.). Londin: Design Research Society, p. 1297-1313 (Proceedings of DRS International Conference, Vol. 3).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  217 Downloads (Pure)

• Linking Employee, Customer, and Business Results: A Study in the Hotel Industry

  Grønholdt, L. & Martensen, A., 2018, Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University, 10 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  271 Downloads (Pure)

• Spiritual Engagement: From Consumption to Anti-Consumption

  Tierney, K. D., Karpen, I. & Conduit, J., 2018, Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 689-692 4 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access
• 2017

  A Dual Process Approach to Understand Tourists’ Destination Choice Processes

  Kock, F., Josiassen, A. & Assaf, A., 2017, 2017 TTRA Conference Proceedings : Tourism Travel and Research Association: Advancing Tourism Research Globally. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 5 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Categorization of Destinations and Formation of Mental Destination Representations: A Parallel Biclustering Analysis

  Kano Glückstad, F., Kock, F., Josiassen, A. & Assaf, A., 2017, 2017 TTRA Conference Proceedings / Tourism Travel and Research Association: Advancing Tourism Research Globally. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 10 p. 12

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Personal Space Invasion in Collaborative Design

  Abildgaard, S. J. J. & Christensen, B., 2017, Papers from the LearnX Design London 2017 Conference: The Allure of the Digital and Beyond. Pritchard, G. & Lambert, N. (eds.). North Greenwich: Ravensbourne Publications, p. 77-85 9 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Sharing Video Datasets in Design Research: The Case of DTRS11

  Christensen, B. & Abildgaard, S. J. J., 2017, REDO Cumulus Conference Proceedings. Bang, A. L., Mikkelsen, M. & Flinck, A. (eds.). Kolding: Designskolen Kolding, p. 571-576

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• The Object of Research: Considering Material Engagement Theory and Ethnographic Method

  Bean, J., Figueiredo, B. & Pico Larsen, H., 2017, EPIC 2017 Conference Proceedings: Perspectives. Arlington: American Anthropological Association, p. 262–272 (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  250 Downloads (Pure)

• Wearable Gaze Trackers: Mapping Visual Attention in 3D

  Jensen, R., Stets, J. D., Suurmets, S., Clement, J. & Aanæs, H., 2017, Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . Sharma, P. & Bianchi, F. M. (eds.). Cham: Springer, p. 66-76 11 p. (Lecture Notes in Computer Science, Vol. 10269).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  637 Downloads (Pure)
• 2016

  A Dynamic Perspective on Symbolic Co-branding: The Co-creation of Multiple Brands’ Meaning in the Context of Blogs

  von Wallpach, S. & Backhausen, M., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 7 p. (Proceedings of the European Marketing Academy).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• Brand Loyalty States as an Antecedent of Customer Engagement in Virtual Brand Communities

  Kuzgun, E. & Josiassen, A., Jul 2016, Proceedings of 11th Annual London Business Research Conference. England

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• Consumption, Place and Semiotics: Around the World in Fridge Magnets

  Medway, D., Parker, C. & Zenker, S., 2016, Proceedings of the 3rd Corfu Symposium on Managing & Marketing Places: Thinking and Re-thinking About Places. Skinner, H., Christou, A., Soomers, P. & Panagiotidou, C. (eds.). Manchester: Institute of Place Management, p. 108-111

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Corporate Brand Identity Development in SMEs: A New Co-creative Typology

  Gyrd-Jones, R. & Törmälä, M., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 2 p. (Proceedings of the European Marketing Academy).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• Doing Qualitative Studies, Using Statistical Reasoning

  Kristensen, T. & Gabrielsen, G., 2016, Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. Lloyd, P. & Bohemia, E. (eds.). London: Design Research Society, Vol. 3. p. 1211-1222 12 p. (Proceedings of DRS International Conference).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  224 Downloads (Pure)

• Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

  Kreuzer, M., von Wallpach, S., Muehlbacher, H. & Sax, B., 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Kim, J. (ed.). Changwon: Global Alliance of Marketing & Management Associations, p. 620-631

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Introduction: Design for Design the Influence and Legacy of John Heskett

  Kristensen, T. & Liu, S., 2016, Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. Lloyd, P. & Bohemia, E. (eds.). London: Design Research Society, Vol. 3. p. 1205-1210 12 p. (Proceedings of DRS International Conference).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  59 Downloads (Pure)

• Performing LEGO: Co-Constructing Stakeholder and Brand Identity

  von Wallpach, S., Hemetsberger, A. & Espersen, P., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 2 p. (Proceedings of the European Marketing Academy).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• The Consumer’s Experience of Design Influences How Markets Work

  Gabrielsen, G. & Kristensen, T., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 9 p. (Proceedings of the European Marketing Academy).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  82 Downloads (Pure)

• The Impact of Consumer Knowledge Bias on Narrow-Scope Trust, Broad-Scope Trust, and Relationship Satisfaction

  Hansen, T., Grønholdt, L., Josiassen, A. & Martensen, A., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J.-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 16 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• The Meaning of Happiness in Consumer Research: Results from an Inductive Exploratory Pilot Study

  Brandi Sørensen, E. & Uth Thomsen, T., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J.-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 14 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• The Service-profit Chain: An Empirical Analysis in the Hotel Industry

  Grønholdt, L. & Martensen, A., 2016, Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Andreani, J.-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 11 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  386 Downloads (Pure)

• Trust in Customer Satisfaction Formation: A Study of Retail Banking in Two Markets

  Hansen, T., Grønholdt, L., Martensen, A. & Josiassen, A., 2016, Proceedings of the 19th QMOD-ICQSS International Conference on Quality and Service Science. Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund University Press, 18 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• “I Blog so I Become”: Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts

  Erz, A., Gyrd-Jones, R. & Heeris Christensen, A.-B., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Brussels: European Marketing Academy. EMAC, 7 p. (Proceedings of the European Marketing Academy).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
• 2015

  A Pedagogical Perspective on Online Teaching

  Kjærgaard, A. & Uth Thomsen, T., 2015, Conference Proceedings the Busines & Management Review. Vol. 6. p. 116-127 (Conference Proceedings The Business & Management Review).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  138 Downloads (Pure)

• Heimat: Anchor in a Globalized World

  von Wallpach, S. & Mühlbacher, H., 2015, Proceedings of the 14th International Conference Marketing Trends 2015 Paris. Andreani, J.-C. & Collesei, U. (eds.). Brussels: European Marketing Academy. EMAC, 11 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Qualitative Value Profiling: A Reassessment

  Duus, H. J. & Bjerre, M., 2015, Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. Vuletic, A., Vlahov, R. D. & Pihir, I. (eds.). Varazdin: Varazdin Development and Entrepreneurship Agency, p. 292-301 10 p. (Economic and Social Development, Vol. 11).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  320 Downloads (Pure)

• The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry

  Martensen, A. & Grønholdt, L., 2015, Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. Dahlgaard-Park, S. M. & J. Dahlgaard, J. (eds.). Lund: Lund University, 19 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  67 Downloads (Pure)

• The Moderating Influence of Supermarket Satisfaction on Out-of-stock Store Switching Behavior

  Hansen, T., Beckmann, S. C. & Solgaard, H. S., 2015, Proceedings of the 14th International Conference Marketing Trends 2015 Paris. Andreani, J.-C. & Collesei, U. (eds.). Paris-Venice: Marketing Trends Association, 20 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• When do Logos Talk to their Audience?

  Kristensen, T. & Gabrielsen, G., 2015, Ideas in Marketing: Finding the New and Polishing the Old. Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Kubacki, K. (ed.). Cham: Springer Science+Business Media, p. 744-746 3 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
• 2014

  Customer Experience Management and Business Performance

  Grønholdt, L., Martensen, A., Jørgensen, S. & Jensen, P., 2014, Proceeding of the 17th QMOD International Conference on Quality and Service Sciences (ICQSS). Dahlgaard-Park, S. M. & Dahlgaard, J. J. (eds.). Lund: Lund Universitet, 16 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  1331 Downloads (Pure)

• Discourses of Brand Solidarisation

  Gabl, S., Stoeckl, V. E., von Wallpach, S. & Hemetsberger, A., 2014, Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris, 6 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

• Discursive Brand Solidarisation: An Action Net Perspective

  Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: European Marketing Academy. EMAC, 7 p. (Proceedings of the European Marketing Academy).

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

• Does Measurement Influence Behavior: A Reassessment

  Schmidt, M., 2014, Proceedings of the 13th International Marketing Trends Conference 2014. Andreani, J.-C. & Collesei, U. (eds.). Paris: Marketing Trends Association, 8 p.

  Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

  Open Access

  File
  165 Downloads (Pure)