Department of Marketing

  • Denmark

Research Output

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Book chapter
2020

Big data

Østergaard Jacobsen, P. & Ringberg, T., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 210-225

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Business and Development Studies: Issues and Perspectives

Lund-Thomsen, P., Hansen, M. W. & Lindgreen, A., 2020, Business and Development Studies: Issues and Perspectives. Lund-Thomsen, P., Hansen, M. W. & Lindgreen, A. (eds.). Abingdon: Routledge, p. 3-14 12 p. (Routledge Studies in Innovation, Organizations and Technology).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Corporate Social Responsibility in Global Value Chains: Where Are We now? Where Are We Going?

Lund-Thomsen, P. & Lindgreen, A., 2020, Business and Development Studies: Issues and Perspectives. Lund-Thomsen, P., Hansen, M. W. & Lindgreen, A. (eds.). Abingdon: Routledge, p. 159-179 21 p. (Routledge Studies in Innovation, Organizations and Technology).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Distribution

Bjerre, M., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 402-419

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Forandringesledelse i en digital tidsalder

Rydén, P., 2020, CRM 5.0 - De ustyrlige kunder i en digital tidsalder: Mindset, strategi, ledelse og performance i fremtidens forretningsmodeller. Østergaard Jacobsen, P. (ed.). Rungsted Kyst: Efficiens, p. 316-348

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Four Types of Competition that can Threaten Your Company

Lund Pedersen, C. & Ritter, T., 2020, HBR Guide to Setting Your Strategy. Boston: Harvard Business School Press, p. 105-114 (Harvard Business Review Guides).

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

How do Initial Ideas Evolve into Final Ones? Exploring the Cognitive Size, Structure and Life of Ideas Using Sticky Notes

Christensen, B. T. & Friis-Olivarius, M., 2020, Sticky Creativity: Post-it® Note Cognition, Computers, and Design. Christensen, B. T., Halskov, K. & Klokmose, C. (eds.). London: Academic Press, p. 63-75 13 p. (Explorations in Creativity Research).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

How Sticky Notes Support Cognitive and Socio-Cognitive Processes in the Generation and Exploration of Creative Ideas

Ball, L. J. & Christensen, B. T., 2020, Sticky Creativity: Post-it® Note Cognition, Computers, and Design. Christensen, B. T., Halskov, K. & Klokmose, C. (eds.). London: Academic Press, p. 19-51 33 p. (Explorations in Creativity Research).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Købsadfærd på producentmarkedet

Bjerre, M. & Østergaard Jacobsen, P., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 160-181

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Lederens mindset sætter scenen

Ringberg, T., 2020, CRM 5.0 - De ustyrlige kunder i en digital tidsalder: Mindset, strategi, ledelse og performance i fremtidens forretningsmodeller. Østergaard Jacobsen, P. (ed.). Rungsted Kyst: Efficiens, p. 80-100

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Markedsføringsstrategier

Rydén, P. & Ringberg, T., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 250-269 20 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Markedsinnovation, disruption og fornyelse

Duus, H. J., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 316-326 11 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Produktion- og servicemarketing

Bjerre, M., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 346-363

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Sticky Ideas: A Qualitative Study of Idea Ownership During Brainstorming Sessions

Abildgaard, S. J. J., 2020, Sticky Creativity: Post-it® Note Cognition, Computers, and Design. Christensen, B. T., Halskov, K. & Klokmose, C. (eds.). London: Academic Press, p. 77-99 23 p. (Explorations in Creativity Research).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Properties of Sticky Notes for Collaborative Creativity: An Introduction

Christensen, B. T., Halskov, K. & Klokmose, C., 2020, Sticky Creativity: Post-it® Note Cognition, Computers, and Design. Christensen, B. T., Halskov, K. & Klokmose, C. (eds.). London: Academic Press, p. 1-16 16 p. (Explorations in Creativity Research).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2019

A Brief Look at the Strategic Renewal Literature

Tuncdogan, A., Lindgreen, A., Volberda, H. W. & van den Bosch, F., 2019, Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations. Tuncdogan, A., Lindgreen, A., Volberda, H. W. & van den Bosch, F. (eds.). Abingdon: Routledge, p. 3-18 (Routledge Studies in Innovation, Organizations and Technology).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective

Karpen, I. O. & Kleinaltenkamp, M., 2019, The SAGE Handbook of Service-Dominant Logic. Vargo, S. L. & Lusch, R. F. (eds.). London: SAGE Publications, p. 284-298 15 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Ecocentric Business and Marketing: Sustainability, Epistemology, Ecocentric Business and Marketing Strategy: Ideology, Reality and Vision

Borland, H., Lindgreen, A., Ambrosini, V. & Vanhamme, J., 2019, Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. Birkin, F. & Polesie, T. (eds.). Singapore: World Scientific, p. 27-52 26 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

How Well Do Markets Carry Visual Images? Between Common Knowledge and Babylonian Confusion

Kristensen, T. & Gabrielsen, G., 2019, TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. Michelsen, A. & Wiegand, F. (eds.). Liverpool: Liverpool University Press, p. 202-217 16 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Over Øresund - eller hvordan en svensk indvandrers slægt kan føres tilbage

Lindgreen, A., 2019, Retsreformen 1919. Frederiksberg: Samfundet for Dansk Genealogi og Personhistorie, p. 87-109 (Personalhistorisk Tidsskrift, Vol. 2019).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Tactical Ruralism: A Commentary on Nordic Place-making Practices

Gyimothy, S., 2019, The Nordic Wave in Place Branding: Poetics, Practices, Politics. Cassinger, C., Lucarelli, A. & Gyimóthy, S. (eds.). Cheltenham: Edward Elgar Publishing, p. 153–158 6 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Tapping Embodied Brand Knowledge: A Comparison of Visual versus Multisensory Retrieval Methods

von Wallpach, S. & Kreuzer, M., 2019, TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. Michelsen, A. & Wiegand, F. (eds.). Liverpool: Liverpool University Press, p. 235-250 16 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language

Lelchuk, C., Gordon, M., Ringberg, T. & Luna, D., 2019, Handbook of Research on Identity Theory in Marketing. Reed, A. & Forehand, M. (eds.). Cheltenham: Edward Elgar Publishing, p. 270–283 14 p. (Research Handbooks in Business and Management).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Impact of Environmental and Social Practices on the Triple Bottom Line: A Mediated Model

Gimenez, C., Sierra, V., Sancha, C. & Markovic, S., 2019, Measuring and Controlling Sustainability: Spanning Theory and Practice. Lindgreen, A., Vallaster, C., Yousafzai, S. & Hirsch, B. (eds.). Abingdon: Routledge, p. 141-165

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Neurobiology of Sensory Valuation

Skov, M., Aug 2019, The Oxford Handbook of Empirical Aesthetics. Nadal, M. & Vartanian, O. (eds.). Oxford: Oxford University Press, 40 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Nordic Wave in Place Branding: Moving Back and Forth in Time and Space

Cassinger, C., Lucarelli, A. & Gyimothy, S., 2019, The Nordic Wave in Place Branding: Poetics, Practices, Politics. Cassinger, C., Lucarelli, A. & Gyimóthy, S. (eds.). Cheltenham: Edward Elgar Publishing, p. 1-9 9 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Nordic Wave of Place Branding: A Manifesto

Cassinger, C., Lucarelli, A. & Gyimothy, S., 2019, The Nordic Wave in Place Branding: Poetics, Practices, Politics. Cassinger, C., Lucarelli, A. & Gyimóthy, S. (eds.). Cheltenham: Edward Elgar Publishing, p. 236–243 8 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2018

Cosmopolitanism and Its Sociomaterial Construction in the Servicescape

Figueiredo, B., Bean, J. & Pico Larsen, H., 2018, Cosmopolitanism, Markets, and Consumption: A Critical Global Perspective. Emontspool, J. & Woodward, I. (eds.). Cham: Palgrave Macmillan, p. 127-156 30 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Creative Leaders in Bureaucratic Organizations: Are Leaders More Innovative at Higher Levels of the Organizational Hierarchy?

Christensen, B. T., Hartmann, P. V. W. & Hedegaard Rasmussen, T., 2018, Individual Creativity in the Workplace. Reiter-Palmon, R., Kennel, V. L. & Kaufman, J. C. (eds.). London: Academic Press, p. 293-310 18 p. (Explorations in Creativity Research).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Cultural Heritage as a Blessing and Curse for Branding Urban Destinations

Zenker, S. & Braun, E., 2018, Cultural Heritage. Campelo, A., Reynolds, L., Lindgreen, A. & Beverland, M. B. (eds.). Abingdon: Routledge, p. 115-128 14 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Defining Branded Content: Three Key Findings

Asmussen, B., Wider, S., Williams, R. & Canter, A., 2018, Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. Canter, A. (ed.). London: Branded Content Marketing Association, p. 26-32

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Die Stadt als Marke

Zenker, S., 2018, Praxishandbuch City- und Stadtmarketing. Meffert, H., Spinnen, B. & Block, J. (eds.). Wiesbaden: Springer, p. 69-76

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

En overset virkelighed

Lyck, L., 2018, De forladte danske hjem. Elhøj, J. & Kirckhoff, M. (eds.). Frederiksberg: Forladte Steder, p. 193

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

2017

Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity

Jones, R., 2017, Advances in Corporate Branding. Balmer, J. M. T., Powell, S. M., Kernstock, J. & Brexendorf, T. O. (eds.). London: Palgrave Macmillan, p. 119-147 (Journal of Brand Management: Advanced Collections).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Fluctuating Epistemic Uncertainty in a Design Team as a Metacognitive Driver for Creative Cognitive Processes

Christensen, B. T. & Ball, L. J., 2017, Analysing Design Thinking: Studies of Cross-cultural Co-creation. Christensen, B. T., Ball, L. J. & Halskov, K. (eds.). Leiden: CRC Press, p. 249-269 21 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Grouping Notes Through Nodes: The Functions of Post-it Notes in Design Team Cognition

Dove, G., Abildgaard, S. J. J., Biskjær, M. M., Hansen, N. B., Christensen, B. & Halskov, K., 2017, Analysing Design Thinking: Studies of Cross-cultural Co-creation. Christensen, B. T., Ball, L. J. & Halskov, K. (eds.). Leiden: CRC Press, p. 229-248 20 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Inside the DTRS11 Dataset: Background, Content, and Methodological Choices

Christensen, B. & Abildgaard, S. J. J., 2017, Analysing Design Thinking: Studies of Cross-cultural Co-creation. Christensen, B. T., Ball, L. J. & Halskov, K. (eds.). Leiden: CRC Press, p. 19-37

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Introduction: Shared Data in Design Research

Christensen, B. T., Ball, L. J. & Halskov, K., 2017, Analysing Design Thinking: Studies of Cross-cultural Co-creation. Christensen, B. T., Ball, L. J. & Halskov, K. (eds.). Leiden: CRC Press, p. 1-18 18 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Partizipation im Stadtmarketing: Wie aus Bürgern Markenbotschafter werden

Zenker, S., 2017, Städte als Marken 2: Herausforderungen und Horizonte. Kausch, T., Pirck, P. & Strahlendorf, P. (eds.). 2. ed. Hamburg: New Business Verlag, p. 26-31

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Student Engagement: A Multiple Layer Phenomenon

Conduit, J., Karpen, I. & Farrelly, F., 2017, Making a Difference Through Marketing: A Quest for Diverse Perspectives. Plewa, C. & Conduit, J. (eds.). Singapore: Springer, p. 229-245 17 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods

Tollin, K., Erz, A. & Vej, J., 2017, Developing New Functional Food and Nutraceutical Products. Bagchi, D. & Nair, S. (eds.). London: Academic Press, p. 63-83 21 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2016

Challenges in Power-imbalanced Food Supply: The UK Case of Small, Specialist and Niche Fresh-produce Relationship

Hingley, M. K., Revill, A. & Lindgreen, A., 2016, A Stakeholder Approach to Managing Food: Local, National, and Global Issues. Lindgreen, A., Hingley, M. K., Angell, R. J., Memery, J. & Vanhamme, J. (eds.). Abingdon: Routledge, p. 229-240 (Food and Agricultural Marketing; No. 4).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Conclusion

Calabretta, G., Gemser, G. & Karpen, I., 2016, Strategic Design: Eight Essential Practices Every Strategic Designer Must Master. Calabretta, G., Gemser, G. & Karpen, I. (eds.). Amsterdam: BIS Publishers, p. 220-230

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Creating Value by Design: John Heskett's Contributions to the Business and Economics of Design

Kristensen, T., 2016, A John Heskett Reader: Design, History, Economics. Dilnot, C. (ed.). London: Bloomsbury Academic, p. 268-282

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Dimensions of Creative Evaluation: Distinct Design and Reasoning Strategies for Aesthetical, Functional, and Originality Judgments

Christensen, B. T. & Ball, L. J., 2016, Analyzing Design Review Conversations. Adams, R. & Siddiqui, J. (eds.). West Lafayette, IN: Purdue University Press, p. 115-135 (Design Thinking Research Symposium ).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Entrepreneurial Integration Skills: Knowing What You Acquire to Integrate It

Bauer, F., Schriber, S., King, D. R. & Uzelac, B., 2016, Mergers and Acquisitions, Entrepreneurship and Innovation. Weber, Y. & Tarba, S. Y. (eds.). Bingley: Emerald Group Publishing, p. 1-29 (Technology, Innovation, Entrepreneurship and Competitive Strategy, Vol. 15).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Introduction

Calabretta, G., Gemser, G. & Karpen, I., 2016, Strategic Design: Eight Essential Practices Every Strategic Designer Must Master. Calabretta, G., Gemser, G. & Karpen, I. (eds.). Amsterdam: BIS Publishers, p. 6-17

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Iterations on a Designerly Science

Christensen, B. T., 2016, Design as Scholarship: Case Studies from the Learning Sciences . Svihla, V. & Reeve, R. (eds.). New York: Routledge, p. 140-150

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Lasting Design Impact through Capacity Building

Karpen, I., 2016, Strategic Design: Eight Essential Practices Every Strategic Designer Must Master. Calabretta, G., Gemser, G. & Karpen, I. (eds.). Amsterdam: BIS Publishers, p. 194-219

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Making It Count: Linking Design and Viability

Azabagic, N. & Karpen, I., 2016, Strategic Design: Eight Essential Practices Every Strategic Designer Must Master. Calabretta, G., Gemser, G. & Karpen, I. (eds.). Amsterdam: BIS Publishers, p. 168-193

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch