Department of Marketing

  • Denmark

Research Output 1978 2019

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Ph.D. thesis
2018
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Customer Engagement Behavior in the Context of Continuous Service Relationships

Haurum, H., 2018, Frederiksberg: Copenhagen Business School [Phd]. 211 p. (PhD series; No. 02.2018).

Research output: Book/ReportPh.D. thesisResearch

Open Access
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Intention vs. Perception of Designed Atmospheres in Fashion Stores

Münster, M., 2018, Frederiksberg: Copenhagen Business School [Phd]. 174 p. (PhD series; No. 16.2018).

Research output: Book/ReportPh.D. thesisResearch

2016

Supermarkedets modus operandi: En hverdagssociologisk undersøgelse af forholdet mellem rum og handlen

Juel-Jacobsen, L. G., 2016, Frederiksberg: Copenhagen Business School [Phd]. 440 p. (PhD series; No. 16.2016).

Research output: Book/ReportPh.D. thesisResearch

2015

Strategic Cognition of Social Media in Business-Customer Interaction

Rydén, P., 2015, Frederiksberg: Copenhagen Business School [Phd]. 221 p. (PhD series; No. 36.2015).

Research output: Book/ReportPh.D. thesisResearch

Open Access
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The Associative Nature of Creativity

Friis-Olivarius, M., 2015, Frederiksberg: Copenhagen Business School [Phd]. 118 p.

Research output: Book/ReportPh.D. thesisResearch

2014

Brand-Based Innovation: Relational Perspectives on Brand Logics and Design Innovation Strategies and Implementation

Nedergaard, N., 2014, Frederiksberg: Copenhagen Business School [Phd]. 313 p. (PhD series; No. 36.2014).

Research output: Book/ReportPh.D. thesisResearch

Open Access
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2012

Creativity under Constraints: Creativity as Balancing 'Constrainedness'

Onarheim, B., 2012, Frederiksberg: Copenhagen Business School [Phd]. 132 p.

Research output: Book/ReportPh.D. thesisResearch

Experiential Discourse in Marketing: A Methodical Inquiry Into Practice and Theory

Kahle, L., 2012, Frederiksberg: Copenhagen Business School [Phd]. 220 p. (PhD series; No. 7.2012).

Research output: Book/ReportPh.D. thesisResearch

Interactive Approaches to Rural Development

Teilmann, K., 2012, Frederiksberg: Copenhagen Business School [Phd]. 195 p. (PhD series; No. 37.2012).

Research output: Book/ReportPh.D. thesisResearch

Learning Within a Product Development Working Practice: An Understanding Anchored in Pragmatism

Bang Mathiasen, J., 2012, Frederiksberg: Copenhagen Business School [Phd]. 304 p. (PhD series; No. 28.2012).

Research output: Book/ReportPh.D. thesisResearch

Tweens, medier og forbrug: Et studie af 10-12 årige danske børns brug af internettet, opfattelse og forståelse af markedsføring og forbrug

Rasmussen, J., 2012, Frederiksberg: Copenhagen Business School [Phd]. 348 p. (Ph.d. Serie; No. 35.2012).

Research output: Book/ReportPh.D. thesisResearch

2011

Dominant Ideological Modes of Rationality: Cross Functional Integration in the Process of Product Innovation

Baunsgaard, V. V., 2 Aug 2011, Frederiksberg: Samfundslitteratur. 322 p. (PhD series; No. 18.2011).

Research output: Book/ReportPh.D. thesisResearch

Personligheds indflydelse på forretningsrelationer

Mikkelsen, T., 15 Jun 2011, Frederiksberg: Samfundslitteratur. 282 p. (Ph. d. serie; No. 13.2011).

Research output: Book/ReportPh.D. thesisResearch

Open Access
2010

Branding på butiksgulvet: Et case-studie af kultur- og identitetsarbejdet i Kvickly

Rygaard Jonas, L., 2010, Frederiksberg: Samfundslitteratur. 299 p. (Ph.d. Serie; No. 38.2010).

Research output: Book/ReportPh.D. thesisResearch

Causes of Intercompany Harmony in Business Markets

Weber, O. J., 2010, Frederiksberg: Samfundslitteratur. 289 p. (PhD series; No. 21.2010).

Research output: Book/ReportPh.D. thesisResearch

Fødevarer og sundhed i senmodernismen: En indsigt i hyggefænomenet og de relaterede fødevarerpraksisser

Boye, H., 2010, Frederiksberg: Samfundslitteratur. 318 p. (Ph.d. Serie; No. 19.2010).

Research output: Book/ReportPh.D. thesisResearch

Value Creation in Triadic Business Relationships: Interaction, Interconnection and Position

Vedel, M., 2010, Samfundslitteratur. 287 p. (PhD series; No. 28.2010).

Research output: Book/ReportPh.D. thesisResearch

2009

Forbrugeradfærd i et stats- og livsformsteoretisk perspektiv

Sestoft, C. P., 2009, Frederiksberg: Department of Marketing. CBS. 234 p. (Ph.d. Serie; No. 2009-02).

Research output: Book/ReportPh.D. thesisResearch

2008

A Boolean Analysis Predicting Industry Change: Innovation, Imitation & Business Models: The Winning Hybrid: A case study of isomorphism in the airline industry

Hvass, K. A., 2008, Frederiksberg: Samfundslitteratur. 255 p. (PhD series; No. 16.2008).

Research output: Book/ReportPh.D. thesisResearch

Visual influence of packaging design on in-store buying decisions

Clement, J., 2008, København: Copenhagen Business School Press. 179 p. (Pd.D. Series; No. 2008-02).

Research output: Book/ReportPh.D. thesisResearch

Why Wait? An Exploration of First-Mover Advantages Among Danish E-Grocers Through a Resource Perspective

Vangkilde, M., 2008, Frederiksberg: Samfundslitteratur. 417 p. (PhD series; No. 25.2008).

Research output: Book/ReportPh.D. thesisResearch

2006
2005

The TDF - PMI Case: Making Sense of the Dynamics of Business Relarionships and Networks

Geersbro, J., 2005, København: Samfundslitteratur. 308 p. (Ph.D.serie).

Research output: Book/ReportPh.D. thesisResearch

2004

An Experimental Field Study on the Effectiveness of Grocer Media Advertising Measuring Ad Recall and Recognition, Purchase Intentions and Short-Term Sales

Ker-ni, V. H., 2004, Frederiksberg: Samfundslitteratur. 174 p. (Ph.D.serie).

Research output: Book/ReportPh.D. thesisResearch

Brand Ethos: Om troværdige brand- og virksomhedsidentiteter i et retorisk og diskursteoretisk perspektiv

Schnoor, P., 2004, København: Samfundslitteratur. 207 p. (Ph.D.serie; No. 2004-23).

Research output: Book/ReportPh.D. thesisResearch

The Rhetorical Strategies of Danish TV Advertising: A study of the first fifteen years with special emphasis on genre and irony

Pynt Andersen, L., 2004, Kbh.: Samfundslitteratur. 341 p. (Ph.d. series; No. 2004-14).

Research output: Book/ReportPh.D. thesisResearch

2003

Networks producing intermodal transport

Aastrup, J., 2003, København: Samfundslitteratur. 387 p. (Ph.D.-serie; No. 2003-1).

Research output: Book/ReportPh.D. thesisResearch

2002

How to govern relationships and established commitments: A study of standardized products an mature industrial markets

Ekelund, C., 2002, København: Samfundslitteratur. 243 p. (Ph.D.serie; No. 2002-23).

Research output: Book/ReportPh.D. thesisResearch

2001

Managing strategic design identities: the case of the Lego developer network

Hobolt Jensen, P., 2001, København: Samfundslitteratur. 117 p. (ATV Ph.D.serie; No. 2001-5).

Research output: Book/ReportPh.D. thesisResearch

Masse og socialitet: en kultursociologisk analyse af shopping mall'en

Odde Sørensen, D., 2001, København: Samfundslitteratur. 208 p. (Ph.d. Serie; No. 2001-5).

Research output: Book/ReportPh.D. thesisResearch

Ontological consumer research: outline of the conceptual argument. illustrated through tourist experiences

Lindberg, F., 2001, København: Samfundslitteratur. 543 p. (Ph.d. Serie; No. 2001-16).

Research output: Book/ReportPh.D. thesisResearch

2000

Transportvirksomheders organisatoriske fleksibilitet

Gjesing Hansen, L., 2000, København: Samfundslitteratur. 306 p. (Ph.d. Serie; No. 2000-11).

Research output: Book/ReportPh.D. thesisResearch

1999

Key account management of complex strategic relationships: An empirical study of the fast moving consumer goods industry

Bjerre, M., 1999, Frederiksberg: Samfundslitteratur. 387 p. (ATV Ph.D.-serie; No. 1999-3).

Research output: Book/ReportPh.D. thesisResearch