Department of Marketing

  • Denmark

Research Output 1978 2019

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2018

Deliverable 30.3: Guidelines to Cultivate Buyer-supplier Relationships per Species

Nijssen, E. J., Van der Borgh, M., Vos, M. A., Ojeda, J. & Robles Arozarena, R., 2018, Bruxelles: European Union. 17 p.

Research output: Book/ReportReportResearch

Deliverable 30.6: Project Plan for Market Test and Development of Marketing Strategy

Nijssen, E. J., Vos, M. A., Van der Borgh, M., Walrave, B., Reinders, M., Haaster de Winter, M. V., Banovic, M., Brunsø, K., Krystallis, A., Larentzakis, K. & Ojeda, J., 2018, Bruxelles: European Union. 73 p.

Research output: Book/ReportReportResearch

Deliverable 30.6: Report on results of test markets per species

Nijssen, E. J., Vos, M. A., Van der Borgh, M., Walrave, B., Reinders, M., Haaster de Winter, M. V., Banovic, M., Brunsø, K., Krystallis, A., Larentzakis, K. & Ojeda, J., 2018, Bruxelles: European Union. 73 p.

Research output: Book/ReportReportResearch

DXindex18. Digital Customer Experience: Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser

Martensen, A., Grønholdt, L., Østergaard Jacobsen, P., Carlsson, M., Ravn, D., Kjær, R. & Jørgensen, S., 2018, Frederiksberg: Copenhagen Business School, CBS. 40 p.

Research output: Book/ReportReportResearch

Open Access
39 Downloads (Pure)

Exploring Future Retail: Rapport fra rejsen

Bjerre, M., Dec 2018, København: Service Platform. 47 p.

Research output: Book/ReportReportResearch

Open Access
File
45 Downloads (Pure)

Exploring Future Retail: A Report from the Journey

Bjerre, M., Dec 2018, København: Service Platform. 47 p.

Research output: Book/ReportReportResearch

Open Access
File

Rio Country Report 2017: Germany

Sofka, W., Shehu, E. & Hristov, H., 2018, Luxembourg: Publications Office of the European Union. 34 p. (JCR Science for Policy Report).

Research output: Book/ReportReportResearch

Open Access
2017

Nationalt indeks for kundeorientering: Hovedresultater

Bjerre, M. & Aakjær Jensen, P., Dec 2017, København: Customer Agency. 23 p.

Research output: Book/ReportReportResearch

Open Access
2016

Rapport fra udvalg om markedsføringsloven

Beier, N. C., Jensen, H. S., Jørgensen, M., Moshøj, C. M., Blyt, J., Kleve, A., Steenstrup, J., Hammer-Jespersen, L., Rosenmejer, J., Heide-Jørgensen, C., Sandfeld Jakobsen, S., Hansen, T., Nørbæk, L., Nielsen, C. T., Gullander, M. A. & Banke, L. M., 2016, Valby: Konkurrence- og Forbrugerstyrelsen. 424 p.

Research output: Book/ReportReportCommissioned

Open Access
2015

CEMindex 2015: Danske CEO's på sporet af kunder og innovation

Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Christensen, N. B., Korsby, S. H. & Toft Madsen, J., 2015, København: Rambøll. 35 p.

Research output: Book/ReportReportResearch

Open Access

Det gode kundeliv: Dets muligheder & udfordringer

Bjerre, M. & Østergaard Jacobsen, P., 2015, Frederiksberg: crmcbs.dk. 37 p.

Research output: Book/ReportReportCommunication

Open Access

Effekt og effektivitet: Dansk dagligvarehandel 2003-2013

Østergaard Jacobsen, P. & Bjerre, M., 2015, Frederiksberg: Copenhagen Business School, CBS. 31 p.

Research output: Book/ReportReportResearch

Open Access

Fully Online Courses at CBS: Early experiences

Uth Thomsen, T., Kjærgaard, A. & Møller Nielsen, M., 2015, Frederiksberg : Copenhagen Business School, CBS. (Teaching and Learning Report [CBS]; No. 2015/1).

Research output: Book/ReportReportResearch

2014

CEMindex 2014: Når kursen sættes med kundefokus som 1. prioritet

Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Severinsen, M. & Jørgensen, B., 2014, København: Rambøll. 32 p.

Research output: Book/ReportReportCommunication

Virksomhedernes kunderelationer 2013: CRM i danske virksomheder

Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Nielsen, H. M., Peter Elberg, B. & Daugaard Jacobsen, C., 2014, Frederiksberg: Copenhagen Business School, CBS. 68 p.

Research output: Book/ReportReportResearch

2013

Digitale tilbudsjægere 2013: Analyse om brugen af eTilbudsaviser

Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 28 p.

Research output: Book/ReportReportResearch

Har tilbudsaviserne en fremtid?

Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 20 p.

Research output: Book/ReportReportResearch

2010

Guideline til valg af marketing performance-målinger

Nielsen, J. C., Martensen, A. & Grønholdt, L., 2010, Frederiksberg: Center for Marketing Communication, CBS. 36 p.

Research output: Book/ReportReportResearch

Rethinking Marketing: Viden, kernemarketing og markedsudvikling

Martensen, A. & Mouritsen, J., 2010, København: DEA. 28 p.

Research output: Book/ReportReportResearch

Return on Customer Experience Management: A Study of Customer Experience Management in Danish Companies.

Martensen, A., Grønholdt, L., Jørgensen, S., Jensen, P. & Mygland, L. P., 2010, Hørsholm: SJP A/S. 24 p.

Research output: Book/ReportReportResearch

On Arctic Regionalisation

Lyck, L., 2009, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 19 p.

Research output: Book/ReportReportResearch

2008

Intercultural leadership in the Øresund region

Lyck, L. (ed.), 2008, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 236 p.

Research output: Book/ReportReportCommunication

Produktudvikling i skovene: Et idéhæfte

Lud, J. F., Thorsen, B. J., Kaae, B. C., Vedel, S. E., Lyck, L. & Broch, S. W., 2008, København: Museum Tusculanum. 62 p.

Research output: Book/ReportReportCommunication

2007

Analyse: De københavnske teatres økonomiske effekt

Lyck, L., Rasmussen, B-E., Sfandla, C. & Jensen, A., 2007, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 32 p.

Research output: Book/ReportReportResearch

Forbrugernes syn på virksomheders kundeklagehåndtering

Wilke, R. & Bech Christensen, L., 2007, København: Nordic Council of Ministers. 136 p. (TemaNord; No. 529, Vol. 2007).

Research output: Book/ReportReportResearch

Strategi og oplevelsesøkonomi for udvalgte attraktioner på Bornholm

Lyck, L. & Lauridsen, P. L., 2007, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 175 p.

Research output: Book/ReportReportResearch

2005

Virksomhedernes klagebehandling i Danmark og Sverige

Wilke, R. & Hansen, T., 2005, Nordic Council of Ministers. (TemaNord Rapport).

Research output: Book/ReportReportResearch

1999

Ejerlederen firmaet - familien - formuen: en rapport om ejerledere i danske anparts- og aktieselskaber 1999

Hedaa, L., 1999, København.

Research output: Book/ReportReportCommunication

Farlig teknologi: miljøregulering ved samhandel med udviklingslande

Pach, P., Hansen, M., Schroll, H., Nielsen, J., Gram, S. & Fonnesbech, B., 1999, Teknologirådet.

Research output: Book/ReportReportResearch