Department of Marketing

Research output

Research output per year 1978 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2015 2018 2019 2020 2021 2022 2023 2024 2025

• 1024 Journal article
• 461 Book chapter
• 326 Paper
• 185 Article in proceedings
• 1120 More
  • 171 Working paper
  • 135 Net publication - Internet publication
  • 127 Book
  • 82 Editorial
  • 73 Conference abstract in proceedings
  • 59 Comment/debate
  • 57 Report
  • 54 Conference abstract for conference
  • 51 Contribution to newspaper - Newspaper article
  • 47 Anthology
  • 47 PhD thesis
  • 30 Sound/Visual production (digital)
  • 22 Encyclopedia chapter
  • 19 Compendium/lecture notes
  • 19 Contribution to newspaper - Comment/debate
  • 19 Contribution to newspaper - Feature article
  • 18 Review
  • 13 Poster
  • 13 Conference abstract in journal
  • 12 Book review
  • 11 Preface/postscript
  • 9 Report chapter
  • 9 Conference article in journal
  • 9 Other contribution
  • 5 Letter
  • 3 Memorandum
  • 3 Teaching case
  • 2 Contribution to newspaper - Review
  • 1 Compendium/lecture notes chapter

Research output per year

Research output per year

Search results

• 2022

  The Map Is Not the Territory: A Notion on Customer Journeys and Touchpoints in a Digital Age

  Clausen, R. T., Mørk Madsen, S. & Bjerre, M., Jan 2022, Herning: Lifestyle & Design Cluster. 14 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  205 Downloads (Pure)
• 2020

  Bæredygtige Brands

  Ringberg, T., Østergaard Jacobsen, P. & Larsen, M., 2020, MediaCom. 20 p.

  Research output: Book/Report › Report › Research › peer-review

• SDG Mapping of CBS' Research Publications

  Jespersen, K., Madsen, H. L. & Costantini, D., May 2020, Frederiksberg: CBS PRME. 15 p. (InFocus Report Series; No. 3).

  Research output: Book/Report › Report › Research

  Open Access

• Temperaturen på ny teknologi og barrierer for implementering

  Ringberg, T. & Østergaard Jacobsen, P., 2020, Copenhagen Business School, CBS. 5 p.

  Research output: Book/Report › Report › Communication
• 2019

  Big Data, Disruption and Digitalisation: Mind your strategic mindset

  Rydén, P., Ringberg, T. & Østergaard Jacobsen, P., 2019, Danmarks Tekniske Universitet, DTU. 35 p.

  Research output: Book/Report › Report › Communication
• 2018

  Deliverable 30.3: Guidelines to Cultivate Buyer-supplier Relationships per Species

  Nijssen, E. J., Van der Borgh, M., Vos, M. A., Ojeda, J. & Robles Arozarena, R., 2018, Bruxelles: European Union. 17 p.

  Research output: Book/Report › Report › Research

• Deliverable 30.6: Project Plan for Market Test and Development of Marketing Strategy

  Nijssen, E. J., Vos, M. A., Van der Borgh, M., Walrave, B., Reinders, M., Haaster de Winter, M. V., Banovic, M., Brunsø, K., Krystallis, A., Larentzakis, K. & Ojeda, J., 2018, Bruxelles: European Union. 73 p.

  Research output: Book/Report › Report › Research

• Deliverable 30.6: Report on results of test markets per species

  Nijssen, E. J., Vos, M. A., Van der Borgh, M., Walrave, B., Reinders, M., Haaster de Winter, M. V., Banovic, M., Brunsø, K., Krystallis, A., Larentzakis, K. & Ojeda, J., 2018, Bruxelles: European Union. 73 p.

  Research output: Book/Report › Report › Research

• DXindex18. Digital Customer Experience: Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser

  Martensen, A., Grønholdt, L., Østergaard Jacobsen, P., Carlsson, M., Ravn, D., Kjær, R. & Jørgensen, S., 2018, Frederiksberg: Copenhagen Business School, CBS. 40 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  217 Downloads (Pure)

• Exploring Future Retail: Rapport fra rejsen

  Bjerre, M., Dec 2018, København: Service Platform. 47 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  227 Downloads (Pure)

• Exploring Future Retail: A Report from the Journey

  Bjerre, M., Dec 2018, København: Service Platform. 47 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  353 Downloads (Pure)

• Rio Country Report 2017: Germany

  Sofka, W., Shehu, E. & Hristov, H., 2018, Luxembourg: Publications Office of the European Union. 34 p. (JCR Science for Policy Report).

  Research output: Book/Report › Report › Research

  Open Access
• 2017

  Nationalt indeks for kundeorientering: Hovedresultater

  Bjerre, M. & Aakjær Jensen, P., Dec 2017, København: Customer Agency. 23 p.

  Research output: Book/Report › Report › Research

  Open Access
• 2016

  Rapport fra udvalg om markedsføringsloven

  Beier, N. C., Jensen, H. S., Jørgensen, M., Moshøj, C. M., Blyt, J., Kleve, A., Steenstrup, J., Hammer-Jespersen, L., Rosenmejer, J., Heide-Jørgensen, C., Sandfeld Jakobsen, S., Hansen, T., Nørbæk, L., Nielsen, C. T., Gullander, M. A. & Banke, L. M., 2016, Valby: Konkurrence- og Forbrugerstyrelsen. 424 p.

  Research output: Book/Report › Report › Commissioned

  Open Access

  File
  441 Downloads (Pure)
• 2015

  CEMindex 2015: Danske CEO's på sporet af kunder og innovation

  Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Christensen, N. B., Korsby, S. H. & Toft Madsen, J., 2015, København: Rambøll. 35 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  90 Downloads (Pure)

• Det gode kundeliv: Dets muligheder & udfordringer

  Bjerre, M. & Østergaard Jacobsen, P., 2015, Frederiksberg: crmcbs.dk. 37 p.

  Research output: Book/Report › Report › Communication

  Open Access

• Effekt og effektivitet: Dansk dagligvarehandel 2003-2013

  Østergaard Jacobsen, P. & Bjerre, M., 2015, Frederiksberg: Copenhagen Business School, CBS. 31 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  231 Downloads (Pure)

• Fully Online Courses at CBS: Early experiences

  Uth Thomsen, T., Kjærgaard, A. & Møller Nielsen, M., 2015, Frederiksberg : Copenhagen Business School, CBS. (Teaching and Learning Report [CBS]; No. 2015/1).

  Research output: Book/Report › Report › Research
• 2014

  CEMindex 2014: Når kursen sættes med kundefokus som 1. prioritet

  Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Severinsen, M. & Jørgensen, B., 2014, København: Rambøll. 32 p.

  Research output: Book/Report › Report › Communication

• E-handlens udfordringer og muligheder: En temperatur måling af dansk e-handel 2013

  Østergaard Jacobsen, P. & Bjerre, M., 2014, Frederiksberg: Copenhagen Business School, CBS. 74 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  223 Downloads (Pure)

• Virksomhedernes kunderelationer 2013: CRM i danske virksomheder

  Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Nielsen, H. M., Peter Elberg, B. & Daugaard Jacobsen, C., 2014, Frederiksberg: Copenhagen Business School, CBS. 68 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  210 Downloads (Pure)
• 2013

  Digitale tilbudsjægere 2013: Analyse om brugen af eTilbudsaviser

  Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 28 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  58 Downloads (Pure)

• Effekter på kultur og turisme: Turisme (besöksnäring) og kultur i Øresundsregionen ved bygning af en Øresundsmetro i perspektiv af regionaliseringen

  Lyck, L., 2013, København: Center for Tourism and Cultural Management. Copenhagen Business School. 60 p.

  Research output: Book/Report › Report › Research › peer-review

  Open Access

  File
  110 Downloads (Pure)

• Har tilbudsaviserne en fremtid?

  Østergaard Jacobsen, P. & Bjerre, M., Apr 2013, Frederiksberg: Copenhagen Business School [wp]. 20 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  216 Downloads (Pure)

• Hvad f er meningen? Danske lederes opfattelse af sociale medier i detail- og servicebranchen

  Rydén, P., Ringberg, T. & Wilke, R., 2013, København: Service Platform. 48 p.

  Research output: Book/Report › Report › Research
• 2012

  Agora 2.0 Attraction Analysis: Case Analyses, Product Development and Recommendations Including the VIPER Study

  Lyck, L., 2012, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 149 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  173 Downloads (Pure)

• Booklet for Creating Attractions: Tools from the AGORA 2.0 Workshop

  Lyck, L., 2012, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 31 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  82 Downloads (Pure)

• Hvidbog om Turismeforskningen i Danmark

  Gyimothy, S., Liburd, J. J., Jensen, J. F. & Munar, A. M., 2012, Nexø: Center for regional- og turismeforskning. 105 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  235 Downloads (Pure)

• Kultur- og oplevelsesøkonomi på landet: 5 case kommuner i Region Midtjylland

  Lyck, L., 2012, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 146 p.

  Research output: Book/Report › Report › Research

• Strategy and Framework for Tourism in the Baltic Sea Region Countries: Cultural and Nature Tourism in the Baltic Sea Region Countries

  Lyck, L., 2012, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 42 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  158 Downloads (Pure)

• Survey of Young Person's Perception and Ideas on Baltic Sea Region Tourism Products

  Lyck, L., 2012, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 27 p.

  Research output: Book/Report › Report › Research

  Open Access

  File
  31 Downloads (Pure)
• 2011

  Festivaldata: Interviewundersøgelse i kommunerne Samsø, Syddjurs, Norddjurs, Ringkøbing-Skjern og Lemvig

  Blaabjerg Uhre, M. & Lyck, L., 19 Aug 2011, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 29 p.

  Research output: Book/Report › Report › Research

• Rammebetingelser for økonomisk vækst på landet med fokus på turisme: 5 case kommuner i Region Midtjylland

  Lyck, L. (Editor), 2011, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 117 p.

  Research output: Book/Report › Report › Research
• 2010

  Copenhagen Proposal to host ATLAS Business Tourism SIG 2010

  Lyck, L., 2010, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 30 p.

  Research output: Book/Report › Report › Commissioned

• Guideline til valg af marketing performance-målinger

  Nielsen, J. C., Martensen, A. & Grønholdt, L., 2010, Frederiksberg: Center for Marketing Communication, CBS. 36 p.

  Research output: Book/Report › Report › Research

• Rethinking Marketing: Viden, kernemarketing og markedsudvikling

  Martensen, A. & Mouritsen, J., 2010, København: DEA. 28 p.

  Research output: Book/Report › Report › Research

• Return on Customer Experience Management: A Study of Customer Experience Management in Danish Companies.

  Martensen, A., Grønholdt, L., Jørgensen, S., Jensen, P. & Mygland, L. P., 2010, Hørsholm: SJP A/S. 24 p.

  Research output: Book/Report › Report › Research

• Økonomisk vækst på landet: Turismen i Syddjurs, Norddjurs, Ringkøbing-Skjern, Lemvig og Samsø Kommune

  Lyck, L., 2010, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 47 p.

  Research output: Book/Report › Report › Communication

• Økonomisk vækst på landet: Strukturer og strukturelle udfordringer i 5 case kommuner i Region Midtjylland (Norddjurs, Syddjurs, Samsø, Ringkøbing-Skjern og Lemvig)

  Lyck, L., 2010, Center for Tourism and Cultural Management. Copenhagen Business School. 34 p.

  Research output: Book/Report › Report › Communication
• 2009

  Experience Economy as a Tool in Regional Policy

  Lyck, L., 2009, Center for Tourism and Cultural Management. Copenhagen Business School. 14 p.

  Research output: Book/Report › Report › Research

• On Arctic Regionalisation

  Lyck, L., 2009, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 19 p.

  Research output: Book/Report › Report › Research

• Outline for Further Femern Strategy Planning Development

  Lyck, L., 2009, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 6 p.

  Research output: Book/Report › Report › Research
• 2008

  Intercultural leadership in the Øresund region

  Lyck, L. (Editor), 2008, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 236 p.

  Research output: Book/Report › Report › Communication

• Intercultural leadership in the Øresund region: Appendix

  Lyck, L. (Editor), 2008, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 120 p.

  Research output: Book/Report › Report › Communication

• Produktudvikling i skovene: Et idéhæfte

  Lud, J. F., Thorsen, B. J., Kaae, B. C., Vedel, S. E., Lyck, L. & Broch, S. W., 2008, København: Museum Tusculanum. 62 p.

  Research output: Book/Report › Report › Communication
• 2007

  Analyse: De københavnske teatres økonomiske effekt

  Lyck, L., Rasmussen, B.-E., Sfandla, C. & Jensen, A., 2007, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 32 p.

  Research output: Book/Report › Report › Research

• Ferry Companies: Case study of ferry operators in the sea network France, United Kingdom and Ireland

  Lyck, L. & Sfandla, C., 2007, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School.

  Research output: Book/Report › Report › Research

• Forbrugernes syn på virksomheders kundeklagehåndtering

  Wilke, R. & Bech Christensen, L., 2007, København: Nordic Council of Ministers. 136 p. (TemaNord; No. 529, Vol. 2007).

  Research output: Book/Report › Report › Research

• Strategi og oplevelsesøkonomi for udvalgte attraktioner på Bornholm

  Lyck, L. & Lauridsen, P. L., 2007, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 175 p.

  Research output: Book/Report › Report › Research
• 2005

  Virksomhedernes klagebehandling i Danmark og Sverige

  Wilke, R. & Hansen, T., 2005, Nordic Council of Ministers. (TemaNord Rapport).

  Research output: Book/Report › Report › Research