Research Output per year
Research Output 1978 2019
2018
Deliverable 30.6: Project Plan for Market Test and Development of Marketing Strategy
Nijssen, E. J., Vos, M. A., Van der Borgh, M., Walrave, B., Reinders, M., Haaster de Winter, M. V., Banovic, M., Brunsø, K., Krystallis, A., Larentzakis, K. & Ojeda, J. 2018 Bruxelles: European Union. 73 p.Research output: Book/Report › Report › Research
DXindex18. Digital Customer Experience: Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser
Martensen, A., Grønholdt, L., Østergaard Jacobsen, P., Carlsson, M., Ravn, D., Kjær, R. & Jørgensen, S. 2018 Frederiksberg: Copenhagen Business School, CBS. 40 p.Research output: Book/Report › Report › Research
Open Access
Rio Country Report 2017: Germany
Sofka, W., Shehu, E. & Hristov, H. 2018 Luxembourg: Publications Office of the European Union. 34 p. (JCR Science for Policy Report).Research output: Book/Report › Report › Research
Open Access
2017
Nationalt indeks for kundeorientering: Hovedresultater
Bjerre, M. & Aakjær Jensen, P. Dec 2017 København: Customer Agency. 23 p.Research output: Book/Report › Report › Research
Open Access
2016
Rapport fra udvalg om markedsføringsloven
Beier, N. C., Jensen, H. S., Jørgensen, M., Moshøj, C. M., Blyt, J., Kleve, A., Steenstrup, J., Hammer-Jespersen, L., Rosenmejer, J., Heide-Jørgensen, C., Sandfeld Jakobsen, S., Hansen, T., Nørbæk, L., Nielsen, C. T., Gullander, M. A. & Banke, L. M. 2016 Valby: Konkurrence- og Forbrugerstyrelsen. 424 p.Research output: Book/Report › Report › Commissioned
Open Access
2015
CEMindex 2015: Danske CEO's på sporet af kunder og innovation
Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Christensen, N. B., Korsby, S. H. & Toft Madsen, J. 2015 København: Rambøll. 35 p.Research output: Book/Report › Report › Research
Open Access
Det gode kundeliv: Dets muligheder & udfordringer
Bjerre, M. & Østergaard Jacobsen, P. 2015 Frederiksberg: crmcbs.dk. 37 p.Research output: Book/Report › Report › Communication
Open Access
Effekt og effektivitet: Dansk dagligvarehandel 2003-2013
Østergaard Jacobsen, P. & Bjerre, M. 2015 Frederiksberg: Copenhagen Business School, CBS. 31 p.Research output: Book/Report › Report › Research
Open Access
Fully Online Courses at CBS: Early experiences
Uth Thomsen, T., Kjærgaard, A. & Møller Nielsen, M. 2015 Frederiksberg : Copenhagen Business School, CBS. (Teaching and Learning Report [CBS]; No. 2015/1).Research output: Book/Report › Report › Research
2014
CEMindex 2014: Når kursen sættes med kundefokus som 1. prioritet
Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Severinsen, M. & Jørgensen, B. 2014 København: Rambøll. 32 p.Research output: Book/Report › Report › Communication
E-handlens udfordringer og muligheder: En temperatur måling af dansk e-handel 2013
Østergaard Jacobsen, P. & Bjerre, M. 2014 Frederiksberg: Copenhagen Business School, CBS. 74 p.Research output: Book/Report › Report › Research
Virksomhedernes kunderelationer 2013: CRM i danske virksomheder
Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Henrik, M. N., Peter Elberg, B. & Daugaard Jacobsen, C. 2014 Frederiksberg: Copenhagen Business School, CBS. 68 p.Research output: Book/Report › Report › Research
2013
Digitale tilbudsjægere 2013: Analyse om brugen af eTilbudsaviser
Østergaard Jacobsen, P. & Bjerre, M. Apr 2013 Frederiksberg: Copenhagen Business School [wp]. 28 p.Research output: Book/Report › Report › Research
Effekter på kultur og turisme: Turisme (besöksnäring) og kultur i Øresundsregionen ved bygning af en Øresundsmetro i perspektiv af regionaliseringen
Lyck, L. 2013 København: Center for Tourism and Cultural Management. Copenhagen Business School. 60 p.Research output: Book/Report › Report › Research › peer-review
Har tilbudsaviserne en fremtid?
Østergaard Jacobsen, P. & Bjerre, M. Apr 2013 Frederiksberg: Copenhagen Business School [wp]. 20 p.Research output: Book/Report › Report › Research
Hvad f er meningen? Danske lederes opfattelse af sociale medier i detail- og servicebranchen
Rydén, P., Ringberg, T. & Wilke, R. 2013 København: Service Platform. 48 p.Research output: Book/Report › Report › Research
2012
Agora 2.0 Attraction Analysis: Case Analyses, Product Development and Recommendations Including the VIPER Study
Lyck, L. 2012 Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 149 p.Research output: Book/Report › Report › Research
Booklet for Creating Attractions: Tools from the AGORA 2.0 Workshop
Lyck, L. 2012 Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 31 p.Research output: Book/Report › Report › Research
Kultur- og oplevelsesøkonomi på landet: 5 case kommuner i Region Midtjylland
Lyck, L. 2012 Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 146 p.Research output: Book/Report › Report › Research
Strategy and Framework for Tourism in the Baltic Sea Region Countries: Cultural and Nature Tourism in the Baltic Sea Region Countries
Lyck, L. 2012 Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 42 p.Research output: Book/Report › Report › Research
Survey of Young Person's Perception and Ideas on Baltic Sea Region Tourism Products
Lyck, L. 2012 Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 27 p.Research output: Book/Report › Report › Research
2011
Festivaldata: Interviewundersøgelse i kommunerne Samsø, Syddjurs, Norddjurs, Ringkøbing-Skjern og Lemvig
Blaabjerg Uhre, M. & Lyck, L. 19 Aug 2011 Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 29 p.Research output: Book/Report › Report › Research
Rammebetingelser for økonomisk vækst på landet med fokus på turisme: 5 case kommuner i Region Midtjylland
Lyck, L. (ed.) 2011 Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 117 p.Research output: Book/Report › Report › Research
2010
Guideline til valg af marketing performance-målinger
Nielsen, J. C., Martensen, A. & Grønholdt, L. 2010 Frederiksberg: Center for Marketing Communication, CBS. 36 p.Research output: Book/Report › Report › Research
Rethinking Marketing: Viden, kernemarketing og markedsudvikling
Martensen, A. & Mouritsen, J. 2010 København: DEA. 28 p.Research output: Book/Report › Report › Research
Return on Customer Experience Management: A Study of Customer Experience Management in Danish Companies.
Martensen, A., Grønholdt, L., Jørgensen, S., Jensen, P. & Mygland, L. P. 2010 Hørsholm: SJP A/S. 24 p.Research output: Book/Report › Report › Research
2007
Forbrugernes syn på virksomheders kundeklagehåndtering
Wilke, R. & Bech Christensen, L. 2007 København: Nordic Council of Ministers. 136 p. (TemaNord; No. 529, Vol. 2007).Research output: Book/Report › Report › Research
2005
Virksomhedernes klagebehandling i Danmark og Sverige
Wilke, R. & Hansen, T. 2005 Nordic Council of Ministers. (TemaNord Rapport).Research output: Book/Report › Report › Research
1999
Farlig teknologi: miljøregulering ved samhandel med udviklingslande
Pach, P., Hansen, M., Schroll, H., Nielsen, J., Gram, S. & Fonnesbech, B. 1999 Teknologirådet.Research output: Book/Report › Report › Research
1998
Evaluering af faget Strategisk Markedsføring forløbet på HD (A) virtuelt hold: Udviklingsrapport
Duus, H. J. 1998 Frederiksberg: Department of Marketing. CBS. 49 p.Research output: Book/Report › Report › Research