Department of Marketing

  • Denmark

Research Output 1978 2019

Filter
Report
2018

Deliverable 30.6: Project Plan for Market Test and Development of Marketing Strategy

Nijssen, E. J., Vos, M. A., Van der Borgh, M., Walrave, B., Reinders, M., Haaster de Winter, M. V., Banovic, M., Brunsø, K., Krystallis, A., Larentzakis, K. & Ojeda, J. 2018 Bruxelles: European Union. 73 p.

Research output: Book/ReportReportResearch

Open Access

Rio Country Report 2017: Germany

Sofka, W., Shehu, E. & Hristov, H. 2018 Luxembourg: Publications Office of the European Union. 34 p. (JCR Science for Policy Report).

Research output: Book/ReportReportResearch

Open Access
2017

Nationalt indeks for kundeorientering: Hovedresultater

Bjerre, M. & Aakjær Jensen, P. Dec 2017 København: Customer Agency. 23 p.

Research output: Book/ReportReportResearch

Open Access
2016

Rapport fra udvalg om markedsføringsloven

Beier, N. C., Jensen, H. S., Jørgensen, M., Moshøj, C. M., Blyt, J., Kleve, A., Steenstrup, J., Hammer-Jespersen, L., Rosenmejer, J., Heide-Jørgensen, C., Sandfeld Jakobsen, S., Hansen, T., Nørbæk, L., Nielsen, C. T., Gullander, M. A. & Banke, L. M. 2016 Valby: Konkurrence- og Forbrugerstyrelsen. 424 p.

Research output: Book/ReportReportCommissioned

Open Access
2015

CEMindex 2015: Danske CEO's på sporet af kunder og innovation

Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Christensen, N. B., Korsby, S. H. & Toft Madsen, J. 2015 København: Rambøll. 35 p.

Research output: Book/ReportReportResearch

Open Access

Det gode kundeliv: Dets muligheder & udfordringer

Bjerre, M. & Østergaard Jacobsen, P. 2015 Frederiksberg: crmcbs.dk. 37 p.

Research output: Book/ReportReportCommunication

Open Access

Effekt og effektivitet: Dansk dagligvarehandel 2003-2013

Østergaard Jacobsen, P. & Bjerre, M. 2015 Frederiksberg: Copenhagen Business School, CBS. 31 p.

Research output: Book/ReportReportResearch

Open Access

Fully Online Courses at CBS: Early experiences

Uth Thomsen, T., Kjærgaard, A. & Møller Nielsen, M. 2015 Frederiksberg : Copenhagen Business School, CBS. (Teaching and Learning Report [CBS]; No. 2015/1).

Research output: Book/ReportReportResearch

2014

CEMindex 2014: Når kursen sættes med kundefokus som 1. prioritet

Grønholdt, L., Martensen, A., Jensen, P., Jørgensen, S., Severinsen, M. & Jørgensen, B. 2014 København: Rambøll. 32 p.

Research output: Book/ReportReportCommunication

Virksomhedernes kunderelationer 2013: CRM i danske virksomheder

Østergaard Jacobsen, P., Bjerre, M., Bentzen, E., Ringberg, T., Henrik, M. N., Peter Elberg, B. & Daugaard Jacobsen, C. 2014 Frederiksberg: Copenhagen Business School, CBS. 68 p.

Research output: Book/ReportReportResearch

2013

Har tilbudsaviserne en fremtid?

Østergaard Jacobsen, P. & Bjerre, M. Apr 2013 Frederiksberg: Copenhagen Business School [wp]. 20 p.

Research output: Book/ReportReportResearch

2010

Guideline til valg af marketing performance-målinger

Nielsen, J. C., Martensen, A. & Grønholdt, L. 2010 Frederiksberg: Center for Marketing Communication, CBS. 36 p.

Research output: Book/ReportReportResearch

Rethinking Marketing: Viden, kernemarketing og markedsudvikling

Martensen, A. & Mouritsen, J. 2010 København: DEA. 28 p.

Research output: Book/ReportReportResearch

Return on Customer Experience Management: A Study of Customer Experience Management in Danish Companies.

Martensen, A., Grønholdt, L., Jørgensen, S., Jensen, P. & Mygland, L. P. 2010 Hørsholm: SJP A/S. 24 p.

Research output: Book/ReportReportResearch

2007

Forbrugernes syn på virksomheders kundeklagehåndtering

Wilke, R. & Bech Christensen, L. 2007 København: Nordic Council of Ministers. 136 p. (TemaNord; No. 529, Vol. 2007).

Research output: Book/ReportReportResearch

2005

Virksomhedernes klagebehandling i Danmark og Sverige

Wilke, R. & Hansen, T. 2005 Nordic Council of Ministers. (TemaNord Rapport).

Research output: Book/ReportReportResearch

1999

Farlig teknologi: miljøregulering ved samhandel med udviklingslande

Pach, P., Hansen, M., Schroll, H., Nielsen, J., Gram, S. & Fonnesbech, B. 1999 Teknologirådet.

Research output: Book/ReportReportResearch