Department of Marketing

  • Denmark

Research Output 1978 2019

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Book
2018

Marketing Communications: Objectives, Strategy, Tactics

Rossiter, J. R., Percy, L. & Bergkvist, L. 2018 London: SAGE Publications. 584 p.

Research output: Book/ReportBookEducation

Strategic Integrated Marketing Communications

Percy, L. 2018 3. ed. Abingdon: Routledge. 305 p.

Research output: Book/ReportBookResearchpeer-review

2017

Disrupt dit Mindset og få succes med Big Data

Rydén, P., Ringberg, T. & Østergaard Jacobsen, P. 2017 København: Djøf Forlag. 249 p.

Research output: Book/ReportBookResearchpeer-review

Disrupt your Mindset to Transform your Business with Big Data: A Guide to Strategic Thinking

Rydén, P., Ringberg, T. & Østergaard Jacobsen, P. 2017 Rungsted Kyst: Efficiens. 264 p.

Research output: Book/ReportBookResearchpeer-review

Indtrængningsproblematikken i et globalt perspektiv

Cumberland, F. & Dahl, C. W. 2017 Frederiksberg: Samfundslitteratur. 107 p.

Research output: Book/ReportBookEducation

Internationale virksomhedscases

Cumberland, F. & Dahl, C. W. 2017 Frederiksberg: Samfundslitteratur. 256 p.

Research output: Book/ReportBookEducation

2016

Brand Management: Research, Theory and Practice

Heding, T., Knudtzen, C. F. & Bjerre, M. 2016 2. ed. Abingdon: Routledge. 307 p.

Research output: Book/ReportBookResearchpeer-review

International Marketing and Export Management

Albaum, G., Duerr, E. & Josiassen, A. 2016 8. ed. Harlow: Pearson Education Ltd.744 p.

Research output: Book/ReportBookEducation

Marketing Management

Kotler, P., Lane Keller, K., Brady, M., Goodman, M. & Hansen, T. 2016 3. ed. Harlow: Pearson Education Ltd.942 p.

Research output: Book/ReportBookResearchpeer-review

Strategic Advertising Management

Percy, L. & Rosenbaum-Elliott, R. 2016 5. ed. Oxford: Oxford University Press. 456 p.

Research output: Book/ReportBookResearchpeer-review

2015
Open Access

Det gode kundeliv: Dets muligheder & udfordringer

Bjerre, M., Østergaard Jacobsen, P. & Schrøder, M. 2015 København: Wilke A/S. 22 p.

Research output: Book/ReportBookCommunication

Open Access

Fair snak på fødevareemballage

Smith, V., Sørensen, H. S., Clement, J. & Møgelvang-Hansen, P. Mar 2015 København: Ex Tuto Publishing. 175 p.

Research output: Book/ReportBookResearchpeer-review

Introduction to Neuromarketing & Consumer Neuroscience

Ramsøy, T. Z. 2015 Rørvig: Neurons Inc.204 p.

Research output: Book/ReportBookResearch

Strategic Brand Management

Rosenbaum- Elliott, R., Percy, L. & Pervan, S. 2015 3 ed. Oxford: Oxford University Press. 334 p.

Research output: Book/ReportBookResearchpeer-review

2014

Erhvervsøkonomi: Virksomheden i organisatorisk, økonomisk og strategisk belysning

Knudsen, C. 2014 2. ed. Frederiksberg: Samfundslitteratur. 415 p.

Research output: Book/ReportBookResearchpeer-review

Marketing Casebook

Hollensen, S. & Schmidt, M. 2014 3. ed. Boston: McGraw-Hill. 229 p.

Research output: Book/ReportBookEducation

Samfundsøkonomi og internationale forhold

Hansen, N. H., Hansen, F. S., Lonning, E. & Poulsen, C-P. 2014 7. ed. Frederiksberg: Nyt fra Samfundsvidenskaberne. 250 p.

Research output: Book/ReportBookResearchpeer-review

Strategic Integrated Marketing Communications: Theory and Practice

Percy, L. 2014 2 ed. Abingdon: Routledge. 320 p.

Research output: Book/ReportBookResearchpeer-review

Udkantsdanmark og sammenhængskraft i Danmark: En helhedsanalyse

Lyck, L. 2014 Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 257 p.

Research output: Book/ReportBookResearchpeer-review

2013

Fundamentals of Retailing and Shopper Marketing

Hillesland, J., Rudolph, T., Meise, J. N., Gisholt, O., Bendixen, A., Fjeldstad , T., Nordfält, J. & Clement, J. 2013 Harlow: Pearson Education Ltd.340 p.

Research output: Book/ReportBookCommunication

Greenland and Natural Resources

Lyck, L. 2013 Saarbrücken: LAP Lambert Academic Publishing. 77 p.

Research output: Book/ReportBookResearchpeer-review

2012

Learning Modules in Ecomobility: With Focus on the Transport Sector

Lyck, L., Fechner, K. W. & Granborg, M. 2012 Frederiksberg: Copenhagen Business School Press. 170 p.

Research output: Book/ReportBookResearchpeer-review

Marketing Management

Kotler, P., Lane Keller, K., Brady, M., Goodman, M. & Hansen, T. 2012 2. ed. Harlow: Pearson Education Ltd.1022 p.

Research output: Book/ReportBookResearchpeer-review

Strategic Advertising Management

Percy, L. & Rosenbaum- Elliott, R. 2012 4. ed. Oxford: Oxford University Press. 389 p.

Research output: Book/ReportBookResearchpeer-review

Visuel identitet og profil

Clement, J. (ed.) 2012 Harlow: Pearson Education Ltd.321 p.

Research output: Book/ReportBookEducation

2011

Applied Marketing Research: An International Approach

Schmidt, M. & Hollensen, S. 2011 Prentice-Hall. 613 p.

Research output: Book/ReportBookResearchpeer-review

En handlingsplan for dansk turisme

Lyck, L. 2011 København: Center for Tourism and Cultural Management. Copenhagen Business School. 83 p.

Research output: Book/ReportBookResearchpeer-review

2010

Dansk Venture kapital 1984-2009: Hvad skete og hvem fik det til at ske?

Hougaard-Hansen, S. 2010 Frederiksberg: Copenhagen Business School Press. 127 p.

Research output: Book/ReportBookResearchpeer-review

Product Development and Target Market Segmentation

Schmidt, M. & Hollensen, S. 2010 Harlow: Pearson Longman. 613 p.

Research output: Book/ReportBookResearchpeer-review

2009

Brand Management: Research, Theory and Practice

Heding, T., Knudtzen, C. & Bjerre, M. 2009 London: Routledge. 267 p.

Research output: Book/ReportBookResearchpeer-review

Fair Speak: Scenarier for vildledning på det danske fødevaremarked

Smith, V., Ohm Søndergaard, M., Clement, J., Møgelvang-Hansen, P., Selsøe Sørensen, H. & Gabrielsen, G. 2009 København: Ex Tuto Publishing. 191 p.

Research output: Book/ReportBookResearchpeer-review

Marketing Casebook

Hollensen, S. & Schmidt, M. 2009 2. ed. Boston: McGraw-Hill. 162 p.

Research output: Book/ReportBookEducation

Marketing Management

Kotler, P., Keller, K. L., Brady, M., Goodman, M. R. V. & Hansen, T. 2009 Prentice-Hall. 889 p.

Research output: Book/ReportBookResearchpeer-review

The Relationship Marketer: Bridging Dyads

Hougaard, S. & Bjerre, M. 2009 2. ed. Frederiksberg: Samfundslitteratur. 236 p.

Research output: Book/ReportBookResearchpeer-review

2008

Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership

Andersen, H. & Ritter, T. 2008 West Sussex: Wiley.

Research output: Book/ReportBookResearchpeer-review

Marketing Casebook

Hollensen, S. & Schmidt, M. 2008 Boston: McGraw-Hill. 192 p.

Research output: Book/ReportBookEducation

2007

Børn, medier og marked: Om at være barn i et medie- og forbrugersamfund

Tufte, B. 2007 Frederiksberg: Samfundslitteratur. 98 p.

Research output: Book/ReportBookCommunication

Emotions, Advertising and Consumer Choice

Hansen, F. & Christensen, S. R. 2007 Copenhagen: Copenhagen Business School Press. 462 p.

Research output: Book/ReportBookResearch

Festskrift i anledning af Institut for Afsætningsøkonomis 75 års  jubilæum

Wilke, R. 2007 Frederiksberg: Samfundslitteratur. 17 p.

Research output: Book/ReportBookCommunication

TV på tavlen: På ny

Tufte, B. 2007 København: CVU. 137 p.

Research output: Book/ReportBookEducation

2006

Detailhandelsprognose 2006-2010-2014

Bjerre, M. & Bahr, H. 2006 København. 65 p.

Research output: Book/ReportBookResearch

Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring

Grønholdt, L., Hansen, F. & Christensen, L. B. 2006 2. ed. København: Samfundslitteratur. 403 p.

Research output: Book/ReportBookResearch

Markedskommunikation. Bd. 2: Danske reklamemedier

Grønholdt, L., Hansen, F. & Christensen, L. B. 2006 2. ed. København: Samfundslitteratur. 291 p.

Research output: Book/ReportBookResearch

Marketing research: An international approach

Schmidt, M. & Hollensen, S. 2006 Harlow: Prentice-Hall. 613 p.

Research output: Book/ReportBookResearch

National image & competitive advantage: The theory and practice of place branding

Jaffe, E. D. & Nebenzahl, I. D. 2006 2 ed. Frederiksberg: Copenhagen Business School Press. 237 p.

Research output: Book/ReportBookResearch

Sælgerens rolleproblemer: En udfordring for salgsledere i Danmark

Ritter, T., Neustrup Simonsen, J. & Dufke, F. 2006 14 p.

Research output: Book/ReportBookResearch