Department of Marketing

  • Denmark

Research Output 1978 2019

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2019

Marketing Management

Kotler, P., Lane Keller, K., Brady, M., Goodman, M. & Hansen, T., 2019, 4. ed. Harlow: Pearson Education Ltd. 802 p.

Research output: Book/ReportBookResearchpeer-review

2018

Marketing Communications: Objectives, Strategy, Tactics

Rossiter, J. R., Percy, L. & Bergkvist, L., 2018, London: SAGE Publications. 584 p.

Research output: Book/ReportBookEducation

Strategic Brand Management

Rosenbaum- Elliott, R., Percy, L. & Pervan, S., 2018, 4. ed. Oxford: Oxford University Press. 368 p.

Research output: Book/ReportBookEducation

Strategic Integrated Marketing Communications

Percy, L., 2018, 3. ed. Abingdon: Routledge. 305 p.

Research output: Book/ReportBookResearchpeer-review

2017

Disrupt dit Mindset og få succes med Big Data

Rydén, P., Ringberg, T. & Østergaard Jacobsen, P., 2017, København: Djøf Forlag. 249 p.

Research output: Book/ReportBookResearchpeer-review

Disrupt your Mindset to Transform your Business with Big Data: A Guide to Strategic Thinking

Rydén, P., Ringberg, T. & Østergaard Jacobsen, P., 2017, Rungsted Kyst: Efficiens. 264 p.

Research output: Book/ReportBookResearchpeer-review

Indtrængningsproblematikken i et globalt perspektiv

Cumberland, F. & Dahl, C. W., 2017, Frederiksberg: Samfundslitteratur. 107 p.

Research output: Book/ReportBookEducation

Internationale virksomhedscases

Cumberland, F. & Dahl, C. W., 2017, Frederiksberg: Samfundslitteratur. 256 p.

Research output: Book/ReportBookEducation

2016

Brand Management: Research, Theory and Practice

Heding, T., Knudtzen, C. F. & Bjerre, M., 2016, 2. ed. Abingdon: Routledge. 307 p.

Research output: Book/ReportBookResearchpeer-review

International Marketing and Export Management

Albaum, G., Duerr, E. & Josiassen, A., 2016, 8. ed. Harlow: Pearson Education Ltd. 744 p.

Research output: Book/ReportBookEducation

Marketing Management

Kotler, P., Lane Keller, K., Brady, M., Goodman, M. & Hansen, T., 2016, 3. ed. Harlow: Pearson Education Ltd. 942 p.

Research output: Book/ReportBookResearchpeer-review

Strategic Advertising Management

Percy, L. & Rosenbaum-Elliott, R., 2016, 5. ed. Oxford: Oxford University Press. 456 p.

Research output: Book/ReportBookResearchpeer-review

2015
Open Access

Det gode kundeliv: Dets muligheder & udfordringer

Bjerre, M., Østergaard Jacobsen, P. & Schrøder, M., 2015, København: Wilke A/S. 22 p.

Research output: Book/ReportBookCommunication

Open Access

Fair snak på fødevareemballage

Smith, V., Sørensen, H. S., Clement, J. & Møgelvang-Hansen, P., Mar 2015, København: Ex Tuto Publishing. 175 p.

Research output: Book/ReportBookResearchpeer-review

Introduction to Neuromarketing & Consumer Neuroscience

Ramsøy, T. Z., 2015, Rørvig: Neurons Inc. 204 p.

Research output: Book/ReportBookResearch

Strategic Brand Management

Rosenbaum- Elliott, R., Percy, L. & Pervan, S., 2015, 3. ed. Oxford: Oxford University Press. 334 p.

Research output: Book/ReportBookEducation

2014

Erhvervsøkonomi: Virksomheden i organisatorisk, økonomisk og strategisk belysning

Knudsen, C., 2014, 2. ed. Frederiksberg: Samfundslitteratur. 415 p.

Research output: Book/ReportBookResearchpeer-review

Marketing Casebook

Hollensen, S. & Schmidt, M., 2014, 3. ed. Boston: McGraw-Hill. 229 p.

Research output: Book/ReportBookEducation

Samfundsøkonomi og internationale forhold

Hansen, N. H., Hansen, F. S., Lonning, E. & Poulsen, C-P., 2014, 7. ed. Frederiksberg: Nyt fra Samfundsvidenskaberne. 250 p.

Research output: Book/ReportBookResearchpeer-review

Strategic Integrated Marketing Communications: Theory and Practice

Percy, L., 2014, 2 ed. Abingdon: Routledge. 320 p.

Research output: Book/ReportBookResearchpeer-review

Udkantsdanmark og sammenhængskraft i Danmark: En helhedsanalyse

Lyck, L., 2014, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 257 p.

Research output: Book/ReportBookResearchpeer-review

Fundamentals of Retailing and Shopper Marketing

Hillesland, J., Rudolph, T., Meise, J. N., Gisholt, O., Bendixen, A., Fjeldstad, T., Nordfält, J. & Clement, J., 2013, Harlow: Pearson Education Ltd. 340 p.

Research output: Book/ReportBookCommunication

Greenland and Natural Resources

Lyck, L., 2013, Saarbrücken: LAP Lambert Academic Publishing. 77 p.

Research output: Book/ReportBookResearchpeer-review

2012

Learning Modules in Ecomobility: With Focus on the Transport Sector

Lyck, L., Fechner, K. W. & Granborg, M., 2012, Frederiksberg: Copenhagen Business School Press. 170 p.

Research output: Book/ReportBookResearchpeer-review

Marketing Management

Kotler, P., Lane Keller, K., Brady, M., Goodman, M. & Hansen, T., 2012, 2. ed. Harlow: Pearson Education Ltd. 1022 p.

Research output: Book/ReportBookResearchpeer-review

Strategic Advertising Management

Percy, L. & Rosenbaum- Elliott, R., 2012, 4. ed. Oxford: Oxford University Press. 389 p.

Research output: Book/ReportBookResearchpeer-review

Visuel identitet og profil

Clement, J. (ed.), 2012, Harlow: Pearson Education Ltd. 321 p.

Research output: Book/ReportBookEducation

2011

Applied Marketing Research: An International Approach

Schmidt, M. & Hollensen, S., 2011, Prentice-Hall. 613 p.

Research output: Book/ReportBookResearchpeer-review

En handlingsplan for dansk turisme

Lyck, L., 2011, København: Center for Tourism and Cultural Management. Copenhagen Business School. 83 p.

Research output: Book/ReportBookResearchpeer-review

2010

Dansk Venture kapital 1984-2009: Hvad skete og hvem fik det til at ske?

Hougaard-Hansen, S., 2010, Frederiksberg: Copenhagen Business School Press. 127 p.

Research output: Book/ReportBookResearchpeer-review

Museer - Hvorfor og hvordan?

Lyck, L., 2010, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 348 p.

Research output: Book/ReportBookResearch

Product Development and Target Market Segmentation

Schmidt, M. & Hollensen, S., 2010, Harlow: Pearson Longman. 613 p.

Research output: Book/ReportBookResearchpeer-review

2009

Brand Management: Research, Theory and Practice

Heding, T., Knudtzen, C. & Bjerre, M., 2009, London: Routledge. 267 p.

Research output: Book/ReportBookResearchpeer-review

Fair Speak: Scenarier for vildledning på det danske fødevaremarked

Smith, V., Ohm Søndergaard, M., Clement, J., Møgelvang-Hansen, P., Selsøe Sørensen, H. & Gabrielsen, G., 2009, København: Ex Tuto Publishing. 191 p.

Research output: Book/ReportBookResearchpeer-review

Marketing Casebook

Hollensen, S. & Schmidt, M., 2009, 2. ed. Boston: McGraw-Hill. 162 p.

Research output: Book/ReportBookEducation

Marketing Management

Kotler, P., Keller, K. L., Brady, M., Goodman, M. R. V. & Hansen, T., 2009, Prentice-Hall. 889 p.

Research output: Book/ReportBookResearchpeer-review

The Relationship Marketer: Bridging Dyads

Hougaard, S. & Bjerre, M., 2009, 2. ed. Frederiksberg: Samfundslitteratur. 236 p.

Research output: Book/ReportBookResearchpeer-review

Tourism Branding: Communities in Action

Cai, L. A., Gartner, W. C. & Munar, A. M., 2009, Bingley: Emerald Group Publishing. 265 p. (Bridging Tourism Theory and Practice, Vol. 1).

Research output: Book/ReportBookResearchpeer-review

Vejledning for undervisere ved Center of Market Economics

Duus, H. J., 2009, Copenhagen Business School Press. 13 p.

Research output: Book/ReportBookCommunication

2008

Events i den danske oplevelsesøkonomi: Den kollektive brusen

Nielsen, J., 2008, Frederiksberg: Samfundslitteratur. 320 p. (Kunst, kompetence, og konkurrenceevne i den danske oplevelsesøkonomi; No. 3).

Research output: Book/ReportBookResearchpeer-review

Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership

Andersen, H. & Ritter, T., 2008, West Sussex: Wiley.

Research output: Book/ReportBookResearchpeer-review

Interkulturel ledelse i Øresundsregionen

Lyck, L., 2008, Frederiksberg: Copenhagen Business School Press. 105 p.

Research output: Book/ReportBookCommunication

Marketing Casebook

Hollensen, S. & Schmidt, M., 2008, Boston: McGraw-Hill. 192 p.

Research output: Book/ReportBookEducation

Service- og oplevelsesøkonomi: I teori og praksis

Lyck, L., 2008, Århus: Systime Academic. 229 p.

Research output: Book/ReportBookResearchpeer-review

The business of wine: A global perspective

Jenster, P., Smith, D. E., Mitry, D. J. & Jenster, L., 2008, Frederiksberg: Copenhagen Business School Press. 198 p.

Research output: Book/ReportBookResearchpeer-review