Department of Marketing

Research output

Research output per year 1978 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2015 2018 2019 2020 2021 2022 2023 2024 2025

• 997 Journal article
• 455 Book chapter
• 318 Paper
• 180 Article in proceedings
• 1090 More
  • 171 Working paper
  • 133 Net publication - Internet publication
  • 127 Book
  • 78 Editorial
  • 67 Conference abstract in proceedings
  • 58 Comment/debate
  • 57 Report
  • 51 Contribution to newspaper - Newspaper article
  • 50 Conference abstract for conference
  • 47 Anthology
  • 46 PhD thesis
  • 25 Sound/Visual production (digital)
  • 21 Encyclopedia chapter
  • 19 Compendium/lecture notes
  • 18 Contribution to newspaper - Comment/debate
  • 18 Contribution to newspaper - Feature article
  • 15 Review
  • 13 Poster
  • 13 Conference abstract in journal
  • 12 Book review
  • 10 Preface/postscript
  • 9 Report chapter
  • 9 Conference article in journal
  • 9 Other contribution
  • 5 Letter
  • 3 Memorandum
  • 3 Teaching case
  • 2 Contribution to newspaper - Review
  • 1 Compendium/lecture notes chapter

Research output per year

Research output per year

Search results

• 2024

  Caffe latte-reglen: Sådan bruger du din hjerne og dine følelser til at blive aktiemillionær

  Nording-Grooss, L. & Wegener, J. S., 2024, København: Gyldendal. 219 p.

  Research output: Book/Report › Book › Communication

• CRM 7.0 - AI, CX & Data: De ustyrlige kunder i en digital tidsalder

  Østergaard Jacobsen, P., 2024, Rungsted Kyst: Efficiens. 554 p.

  Research output: Book/Report › Book › Communication

• Marketing Management

  Kotler, P., Lane Keller, K., Brady, M., Goodman, M. & Hansen, T., 2024, 5. ed. Harlow: Pearson Education. 771 p.

  Research output: Book/Report › Book › Research › peer-review
• 2023

  Kundeheltene: Sådan slår du konkurrenterne på kundetilfredshed

  Bjerre, M., Dessau, L. & Sørensen, C., 2023, Gentofte: The Value Footprint. 255 p.

  Research output: Book/Report › Book › Communication

• Loyalitet i turbulente tider: Analyse af og håndbog i arbejdet med loyalitet

  Ringberg, T., Østergaard Jacobsen, P. & Bjerre, M., 2023, Rungsted: Efficiens. 320 p.

  Research output: Book/Report › Book › Research › peer-review

• Taking the Fear Out of Data Analysis: Completely Revised, Significantly Extended and Still Fun

  Diamantopoulos, A., Schlegelmilch, B. B. & Halkias, G., 2023, Cheltenham: Edward Elgar Publishing. 319 p.

  Research output: Book/Report › Book › Research › peer-review
• 2022

  Bem-Estar e Esperança durante o Distanciamento Social e a Pandemia COVID-19

  Terres, M. D. S., Rohden, S. F. & Vedolin, L., 2022, Porto Alegre: Moriá. 224 p.

  Research output: Book/Report › Book › Research › peer-review

• Industrial Marketing

  Fotiadis, T., Lindgreen, A., Siomkos, G. J., Öberg, C. & Folinas, D., 2022, London: SAGE Publications. 365 p.

  Research output: Book/Report › Book › Research › peer-review

• Internationale virksomhedscases: Med supplerende analysemodeller og værktøjer

  Cumberland, F., Dahl, C. W. & Nørby Jakobsen, K., 2022, 2. ed. Frederiksberg: Samfundslitteratur. 476 p.

  Research output: Book/Report › Book › Education

• Internationalisering: Indtrængningsproblematikken i et globalt perspektiv

  Cumberland, F., Dahl, C. W. & Nørby Jakobsen, K., 2022, 2. ed. Frederiksberg: Samfundslitteratur. 121 p.

  Research output: Book/Report › Book › Education
• 2021

  Sales Governance: Fremtidens salgsledelse

  Bjerre, M. & Ulrich, T., 2021, Gentofte: The Value Footprint. 355 p.

  Research output: Book/Report › Book › Research
• 2020

  Brand Management: Mastering Research, Theory and Practice

  Heding, T., Knudtzen, C. F. & Bjerre, M., 2020, 3. ed. New York: Routledge. 323 p.

  Research output: Book/Report › Book › Education › peer-review

• CRM 5.0: De ustyrlige kunder i en digital tidsalder

  Østergaard Jacobsen, P., 2020, Rungsted Kyst: Efficiens. 469 p.

  Research output: Book/Report › Book › Communication

• Kunderejsen og de ustyrlige kunder i en digital tidsalder

  Østergaard Jacobsen, P. & Ringberg, T., 2020, Rungsted Kyst: Efficiens. 92 p.

  Research output: Book/Report › Book › Communication

• Morgensagens salg og salgsledelse: Med afsæt i fremtidens syv salgsdyder

  Bjerre, M., Aakjær Jensen, P. & Lassen, J., 2020, København: Business Danmark. 352 p.

  Research output: Book/Report › Book › Communication
• 2019

  Marketing Management

  Kotler, P., Lane Keller, K., Brady, M., Goodman, M. & Hansen, T., 2019, 4. ed. Harlow: Pearson Education. 802 p.

  Research output: Book/Report › Book › Research › peer-review

• Principi prodaje i pregovaranja

  Lišanin, M. T., Kadic-Maglajlic, S. & Drašković, N., 2019, Zagreb: Sveuciliste u Zagrebu Ekonomski Fakultet. 332 p.

  Research output: Book/Report › Book › Research

  Open Access
• 2018

  Marketing Communications: Objectives, Strategy, Tactics

  Rossiter, J. R., Percy, L. & Bergkvist, L., 2018, London: SAGE Publications. 584 p.

  Research output: Book/Report › Book › Education

• Strategic Brand Management

  Rosenbaum- Elliott, R., Percy, L. & Pervan, S., 2018, 4. ed. Oxford: Oxford University Press. 368 p.

  Research output: Book/Report › Book › Education

• Strategic Integrated Marketing Communications

  Percy, L., 2018, 3. ed. Abingdon: Routledge. 306 p.

  Research output: Book/Report › Book › Research › peer-review
• 2017

  Disrupt dit Mindset og få succes med Big Data

  Rydén, P., Ringberg, T. & Østergaard Jacobsen, P., 2017, København: Djøf Forlag. 249 p.

  Research output: Book/Report › Book › Research › peer-review

• Disrupt your Mindset to Transform your Business with Big Data: A Guide to Strategic Thinking

  Rydén, P., Ringberg, T. & Østergaard Jacobsen, P., 2017, Rungsted Kyst: Efficiens. 264 p.

  Research output: Book/Report › Book › Research › peer-review

• Indtrængningsproblematikken i et globalt perspektiv

  Cumberland, F. & Dahl, C. W., 2017, Frederiksberg: Samfundslitteratur. 107 p.

  Research output: Book/Report › Book › Education

• Internationale virksomhedscases

  Cumberland, F. & Dahl, C. W., 2017, Frederiksberg: Samfundslitteratur. 256 p.

  Research output: Book/Report › Book › Education
• 2016

  Brand Management: Research, Theory and Practice

  Heding, T., Knudtzen, C. F. & Bjerre, M., 2016, 2. ed. Abingdon: Routledge. 307 p.

  Research output: Book/Report › Book › Research › peer-review

• International Marketing and Export Management

  Albaum, G., Duerr, E. & Josiassen, A., 2016, 8. ed. Harlow: Pearson Education Ltd. 744 p.

  Research output: Book/Report › Book › Education

• Marketing Management

  Kotler, P., Lane Keller, K., Brady, M., Goodman, M. & Hansen, T., 2016, 3. ed. Harlow: Pearson Education Ltd. 942 p.

  Research output: Book/Report › Book › Research › peer-review

• Strategic Advertising Management

  Percy, L. & Rosenbaum-Elliott, R., 2016, 5. ed. Oxford: Oxford University Press. 456 p.

  Research output: Book/Report › Book › Research › peer-review
• 2015

  Challenging Customers: Driving Competitiveness Through Customer Relationship Optimization

  Ritter, T. & Geersbro, J., 2015, Frederiksberg: The CBS Competitiveness Platform. 102 p.

  Research output: Book/Report › Book › Research

  Open Access

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  168 Downloads (Pure)

• Det gode kundeliv: Dets muligheder & udfordringer

  Bjerre, M., Østergaard Jacobsen, P. & Schrøder, M., 2015, København: Wilke A/S. 22 p.

  Research output: Book/Report › Book › Communication

  Open Access

• Fair snak på fødevareemballage

  Smith, V., Sørensen, H. S., Clement, J. & Møgelvang-Hansen, P., Mar 2015, København: Ex Tuto Publishing. 175 p.

  Research output: Book/Report › Book › Research › peer-review

• Introduction to Neuromarketing & Consumer Neuroscience

  Ramsøy, T. Z., 2015, Rørvig: Neurons Inc. 204 p.

  Research output: Book/Report › Book › Research

• Strategic Brand Management

  Rosenbaum- Elliott, R., Percy, L. & Pervan, S., 2015, 3. ed. Oxford: Oxford University Press. 334 p.

  Research output: Book/Report › Book › Education

• Temperaturen på danske loyalitetsklubber anno 2015: Analyse & håndbog i arbejdet med loyalitet

  Østergaard Jacobsen, P. (Editor), Bentzen, E., Bjerre, M., Bøggild, F., Hussain, A., Land, J. F., Buus Lassen, N., Mukkamala, R. R., Ringberg, T. & Vatrapu, R., 2015, Rungsted Kyst: Efficiens. 159 p.

  Research output: Book/Report › Book › Research › peer-review
• 2014

  Erhvervsøkonomi: Virksomheden i organisatorisk, økonomisk og strategisk belysning

  Knudsen, C., 2014, 2. ed. Frederiksberg: Samfundslitteratur. 415 p.

  Research output: Book/Report › Book › Research › peer-review

• Marketing Casebook

  Hollensen, S. & Schmidt, M., 2014, 3. ed. Boston: McGraw-Hill. 229 p.

  Research output: Book/Report › Book › Education

• Samfundsøkonomi og internationale forhold

  Hansen, N. H., Hansen, F. S., Lonning, E. & Poulsen, C.-P., 2014, 7. ed. Frederiksberg: Nyt fra Samfundsvidenskaberne. 250 p.

  Research output: Book/Report › Book › Research › peer-review

• Strategic Integrated Marketing Communications: Theory and Practice

  Percy, L., 2014, 2 ed. Abingdon: Routledge. 320 p.

  Research output: Book/Report › Book › Research › peer-review

• Udkantsdanmark og sammenhængskraft i Danmark: En helhedsanalyse

  Lyck, L., 2014, Frederiksberg: Center for Tourism and Cultural Management. Copenhagen Business School. 257 p.

  Research output: Book/Report › Book › Research › peer-review
• 2013

  Danmarks 169 største hoteloperatører samt de 100 største hotel-ejendomsselskaber: En analyse af økonomien i den danske hotelbranche 2012-2013

  Egholm, O., Lyck, L. & Grandborg, M., 2013, Herlev: Dansk Brancheanalyse ApS. 180 p.

  Research output: Book/Report › Book › Research

• Danmarks 174 største hoteloperatører samt de 100 største hotel-ejendomsselskaber: En analyse af økonomien i den danske hotelbranche 2011-2012

  Granborg, M., Kiel, J. & Lyck, L., 2013, 6 ed. Herlev: Dansk Brancheanalyse ApS. 140 p.

  Research output: Book/Report › Book › Research

• Fundamentals of Retailing and Shopper Marketing

  Hillesland, J., Rudolph, T., Meise, J. N., Gisholt, O., Bendixen, A., Fjeldstad , T., Nordfält, J. & Clement, J., 2013, Harlow: Pearson Education Ltd. 340 p.

  Research output: Book/Report › Book › Communication

• Greenland and Natural Resources

  Lyck, L., 2013, Saarbrücken: LAP Lambert Academic Publishing. 77 p.

  Research output: Book/Report › Book › Research › peer-review
• 2012

  Learning Modules in Ecomobility: With Focus on the Transport Sector

  Lyck, L., Fechner, K. W. & Granborg, M., 2012, Frederiksberg: Copenhagen Business School Press. 170 p.

  Research output: Book/Report › Book › Research › peer-review

• Marketing Management

  Kotler, P., Lane Keller, K., Brady, M., Goodman, M. & Hansen, T., 2012, 2. ed. Harlow: Pearson Education Ltd. 1022 p.

  Research output: Book/Report › Book › Research › peer-review

• Strategic Advertising Management

  Percy, L. & Rosenbaum- Elliott, R., 2012, 4. ed. Oxford: Oxford University Press. 389 p.

  Research output: Book/Report › Book › Research › peer-review

• Visuel identitet og profil

  Clement, J. (Editor), 2012, Harlow: Pearson Education Ltd. 321 p.

  Research output: Book/Report › Book › Education
• 2011

  Applied Marketing Research: An International Approach

  Schmidt, M. & Hollensen, S., 2011, Prentice-Hall. 613 p.

  Research output: Book/Report › Book › Research › peer-review

• En handlingsplan for dansk turisme

  Lyck, L., 2011, København: Center for Tourism and Cultural Management. Copenhagen Business School. 83 p.

  Research output: Book/Report › Book › Research › peer-review
• 2010

  Dansk Venture kapital 1984-2009: Hvad skete og hvem fik det til at ske?

  Hougaard-Hansen, S., 2010, Frederiksberg: Copenhagen Business School Press. 127 p.

  Research output: Book/Report › Book › Research › peer-review