Department of Marketing

  • Denmark

Research Output

2020

A Club Perspective of Sustainability Certification Schemes in the Tourism and Hospitality Industry

Mzembe, A. N., Lindgreen, A., Idemudia, U. & Melissen, F., Sep 2020, In : Journal of Sustainable Tourism. 28, 9, p. 1332-1350 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

A Diagnostic Tool to Determine a Strategic Improvisation Readiness Index Score (IRIS) to Survive, Adapt, and Thrive in a Crisis

Hughes, P., Morgan, R. E., Hodgkinson, I. R., Kouropalatis, Y. & Lindgreen, A., Jul 2020, In : Industrial Marketing Management. 88, p. 485-499 15 p.

Research output: Contribution to journalJournal articleResearchpeer-review

A Farewell to Art: Aesthetics as a Topic in Psychology and Neuroscience

Skov, M. & Nadal, M., May 2020, In : Perspectives on Psychological Science. 15, 3, p. 630-642 13 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Al den snak om cookies

Østergaard Jacobsen, P., 12 Mar 2020, København : Forbundet Kommunikation og Sprog.

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access

A Meta-analysis of Frontline Employees’ Role Behavior and the Moderating Effects of National Culture

Schepers, J. & Van der Borgh, M., Aug 2020, In : Journal of Service Research. 23, 3, p. 255-280 26 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Analyzing the Impact of the Coronavirus Crisis on Business Models

Ritter, T. & Pedersen, C. L., Jul 2020, In : Industrial Marketing Management. 88, p. 214-224 11 p.

Research output: Contribution to journalReviewResearchpeer-review

Open Access

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall

Ciceri, A., Russo, V., Songa, G., Gabrielli, G. & Clement, J., Mar 2020, In : Journal of Advertising Research. 60, 1, p. 71-86 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
16 Downloads (Pure)

A Project-based Perspective on Strategic Renewal

Lund Pedersen, C., Ritter, T. & Andersen, T. J., 3 Jan 2020, In : Strategic Management Review. 42 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access

Assessing Coronavirus’s Impact on Your Business Model

Ritter, T. & Lund Pedersen, C., 15 Apr 2020, In : Harvard Business Review Digital Articles. p. 2-4 3 p.

Research output: Contribution to journalJournal articleResearch

Open Access

Assessing the Coronavirus’s Impact on Your Business Model

Ritter, T., Lund Pedersen, C. & Wait, R., 23 Apr 2020

Research output: Non-textual formSound/Visual production (digital)Research

Open Access

Bæredygtige brands

Larsen, M. C., Østergaard Jacobsen, P. & Ringberg, T., 5 Feb 2020

Research output: Non-textual formSound/Visual production (digital)Communication

Open Access

Benefits of Heroes to Coping with Mortality Threats by Providing Perceptions of Personal Power and Reducing Unhealthy Compensatory Consumption

Ulqinaku, A., Abi, G. S. & Kinsella, E. L., 18 Jul 2020, In : Psychology & Marketing. 13 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Big data

Østergaard Jacobsen, P. & Ringberg, T., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 210-225

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Brand Management: Mastering Research, Theory and Practice

Heding, T., Knudtzen, C. F. & Bjerre, M., 2020, 3. ed. New York: Routledge. 323 p.

Research output: Book/ReportBookEducationpeer-review

Business and Development Studies: Issues and Perspectives

Lund-Thomsen, P. (ed.), Hansen, M. W. (ed.) & Lindgreen, A. (ed.), 2020, Abingdon: Routledge. 484 p. (Routledge Studies in Innovation, Organizations and Technology).

Research output: Book/ReportAnthologyResearchpeer-review

Business and Development Studies: Issues and Perspectives

Lund-Thomsen, P., Hansen, M. W. & Lindgreen, A., 2020, Business and Development Studies: Issues and Perspectives. Lund-Thomsen, P., Hansen, M. W. & Lindgreen, A. (eds.). Abingdon: Routledge, p. 3-14 12 p. (Routledge Studies in Innovation, Organizations and Technology).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Business-to-Business Marketing Research: Assessing Readability and Discussing Relevance to Practitioners

Dziubaniuk, O., Barner-Rasmussen, W., Koporcic, N., Ivanova-Gongne, M., Mandják, T. & Markovic, S., 6 Feb 2020, In : Industrial Marketing Management. 15 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Iglesias, O., Markovic, S., Bagherzadeh, M. & Singh, J. J., Apr 2020, In : Journal of Business Ethics. 163, 1, p. 151-166 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Conceptualizing Unconventional Luxury

Thomsen, T. U., Holmqvist, J., von Wallpach, S., Hemetsberger, A. & Belk, R. W., Aug 2020, In : Journal of Business Research. 116, p. 441-445 5 p.

Research output: Contribution to journalEditorialResearchpeer-review

Construal Level Effects in Sponsorship-linked Marketing: Informativeness and Timing of Announcements

Cobbs, J., Schaefers, T. & Groza, M. D., 11 Jun 2020, In : Journal of Marketing Theory and Practice. 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle

Leban, M., Thomsen, T. U., von Wallpach, S. & Voyer, B. G., 14 Mar 2020, In : Journal of Business Ethics. 15 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Contested Spaces in the Sharing Economy

Gyimothy, S., Pérez, S. M., Meged, J. W. & Wilson, J., 2020, In : Scandinavian Journal of Hospitality and Tourism. 20, 3, p. 205-211 7 p.

Research output: Contribution to journalEditorialResearchpeer-review

Coronavirus smitter også af på forretningsmodeller

Ritter, T. & Lund Pedersen, C., 3 Apr 2020, In : Økonomisk Ugebrev - Ledelse. p. 18

Research output: Contribution to journalJournal articleCommunication

Open Access

Corporate Brand Identity Co-creation in Business-to-business Contexts

Iglesias, O., Landgraf, P., Ind, N., Markovic, S. & Koporcic, N., Feb 2020, In : Industrial Marketing Management. 85, p. 32-43 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Corporate Social Responsibility in Global Value Chains: Where Are We now? Where Are We Going?

Lund-Thomsen, P. & Lindgreen, A., 2020, Business and Development Studies: Issues and Perspectives. Lund-Thomsen, P., Hansen, M. W. & Lindgreen, A. (eds.). Abingdon: Routledge, p. 159-179 21 p. (Routledge Studies in Innovation, Organizations and Technology).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Demonstrability, Difficulty and Persuasion: An Experimental Study of Advice Taking

Hoffmann, R., Chesney, T., Chuah, S-H., Kock, F. & Larner, J., Jan 2020, In : Journal of Economic Psychology. 76, 13 p., 102215.

Research output: Contribution to journalJournal articleResearchpeer-review

De umulige kunder: CRM 5.0 podcast, Del 1: De ustyrlige kunder i en digital tidsalder

Ringberg, T., Rydén, P. & Østergaard Jacobsen, P., Feb 2020

Research output: Non-textual formSound/Visual production (digital)Communication

Open Access

De ustyrlige kunder: CRM 5.0 podcast, Del 2: De ustyrlige kunder i en digital tidsalder

Juul, U. F., Johnson, E. T., Ringberg, T. & Østergaard Jacobsen, P., Feb 2020

Research output: Non-textual formSound/Visual production (digital)Communication

Open Access

De ustyrlige kunder og bæredygtige brands: CRM 5.0 podcast, Del 3: De ustyrlige kunder i en digital tidsalder

Ringberg, T., Rydén, P. & Østergaard Jacobsen, P., Feb 2020

Research output: Non-textual formSound/Visual production (digital)Communication

Open Access

Developing Courageous Research Ideas

Kock, F., Assaf, A. G. & Tsionas, M. G., Jul 2020, In : Journal of Travel Research. 59, 6, p. 1140-1146 7 p.

Research output: Contribution to journalLetterResearchpeer-review

Digitization Capability and the Digitalization of Business Models in Business-to-business Firms: Past, Present, and Future

Ritter, T. & Pedersen, C. L., Apr 2020, In : Industrial Marketing Management. 86, 4, p. 180–190 11 p.

Research output: Contribution to journalReviewResearchpeer-review

Open Access
File

Distribution

Bjerre, M., 2020, Markedsføring: Teori og praksis. Graff, J. (ed.). Frederiksberg: Samfundslitteratur, p. 402-419

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Don’t Let Your Strategy Be Hijacked: How Companies can Preempt and Manage Consumer Backlash

Lund Pedersen, C. & Ritter, T., 2020

Research output: Other contributionNet publication - Internet publicationResearch

Open Access

Dynamic Quantile Stochastic Frontier Models

Assaf, A. G., Tsionas, M. G. & Kock, F., Aug 2020, In : International Journal of Hospitality Management. 89, 9 p., 102588.

Research output: Contribution to journalJournal articleResearchpeer-review

Er budgettet en død sild!?

Østergaard Jacobsen, P., 10 May 2020, In : Markedsføring. p. 51

Research output: Contribution to journalComment/debateCommunication

Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages

Abi, G. S. & Ulqinaku, A., 12 Jun 2020, In : Journal of Advertising. 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Forandringesledelse i en digital tidsalder

Rydén, P., 2020, CRM 5.0 - De ustyrlige kunder i en digital tidsalder: Mindset, strategi, ledelse og performance i fremtidens forretningsmodeller. Østergaard Jacobsen, P. (ed.). Rungsted Kyst: Efficiens, p. 316-348

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Four Types of Competition that can Threaten Your Company

Lund Pedersen, C. & Ritter, T., 2020, HBR Guide to Setting Your Strategy. Boston: Harvard Business School Press, p. 105-114 (Harvard Business Review Guides).

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Free Shipping Promotions and Product Returns

Shehu, E., Papies, D. & Neslin, S., Aug 2020, In : Journal of Marketing Research. 57, 4, p. 640-658 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Genmanipulation smugles ind af bagvejen

Kornum, N., 21 Jan 2020, In : Politiken. p. 5-6

Research output: Contribution to journalContribution to newspaper - Feature articleCommunication

How Authors Really Frame a Top Manuscript

Lindgreen, A. & Di Benedetto, C. A., 11 Apr 2020, In : Industrial Marketing Management. 92, 7 p.

Research output: Contribution to journalEditorialResearch

How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy

Bagherzadeh, M., Markovic, S., Cheng, J. & Vanhaverbeke, W., Aug 2020, In : IEEE Transactions on Engineering Management. 67, 3, p. 740-753 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access

How do Initial Ideas Evolve into Final Ones? Exploring the Cognitive Size, Structure and Life of Ideas Using Sticky Notes

Christensen, B. T. & Friis-Olivarius, M., 2020, Sticky Creativity: Post-it® Note Cognition, Computers, and Design. Christensen, B. T., Halskov, K. & Klokmose, C. (eds.). London: Academic Press, p. 63-75 13 p. (Explorations in Creativity Research).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

How I Mastered Public Speaking: 3 Tips From an Introvert

Lund Pedersen, C., 18 Feb 2020, www

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access

How Reviewers Really Judge Manuscripts

Lindgreen, A. & Di Benedetto, C. A., 11 Apr 2020, In : Industrial Marketing Management. 91, 10 p.

Research output: Contribution to journalEditorialResearch

How Sticky Notes Support Cognitive and Socio-Cognitive Processes in the Generation and Exploration of Creative Ideas

Ball, L. J. & Christensen, B. T., 2020, Sticky Creativity: Post-it® Note Cognition, Computers, and Design. Christensen, B. T., Halskov, K. & Klokmose, C. (eds.). London: Academic Press, p. 19-51 33 p. (Explorations in Creativity Research).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

How Task Constraints Affect Inspiration Search Strategies

Biskjær, M. M., Christensen, B., Friis-Olivarius, M., Abildgaard, S. J. J., Lundquist, C. & Halskov, K., Mar 2020, In : International Journal of Technology and Design Education. 30, 1, p. 101-125 25 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How to Balance Like an Academic

Lindgreen, A. & Di Benedetto, C. A., Jul 2020, In : Industrial Marketing Management. 88, p. A1-A5 5 p.

Research output: Contribution to journalEditorialResearch

How to Become a Top Business-to-Business Marketing Scholar

Lindgreen, A. & Di Benedetto, C. A., Apr 2020, In : Industrial Marketing Management. 86, p. 1-11 11 p.

Research output: Contribution to journalEditorialResearchpeer-review