Department of Marketing

  • Denmark

Research Output 1978 2019

2019

Business Strategies for Sustainability

Borland, H. (ed.), Lindgreen, A. (ed.), Maon, F. (ed.), Vanhamme, J. (ed.), Ambrosini, V. (ed.) & Florencio, B. P. (ed.) 2019 Abingdon: Routledge. 423 p.

Research output: Book/ReportAnthologyResearchpeer-review

Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective

Karpen, I. O. & Kleinaltenkamp, M. 2019 The SAGE Handbook of Service-Dominant Logic. Vargo, S. L. & Lusch, R. F. (eds.). London: SAGE Publications, p. 284-298 15 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study

Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C. Apr 2019 In : Tourism Management. 71, p. 197-212 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Measuring and Controlling Sustainability: Spanning Theory and Practice

Lindgreen, A. (ed.), Vallaster, C. (ed.), Yousafzai, S. (ed.) & Hirsch, B. (ed.) 2019 Abingdon: Routledge. 293 p.

Research output: Book/ReportAnthologyResearchpeer-review

The Avatar's New Clothes: Understanding Why Players Purchase Nonfunctional Items in Free-to-play Games

Marder, B., Gattig, D., Collins, E., Pitt, L., Kietzmann, J. & Erz, A. Feb 2019 In : Computers in Human Behavior. 91, p. 72–83 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

The Impact of Environmental and Social Practices on the Triple Bottom Line: A Mediated Model

Gimenez, C., Sierra, V., Sancha, C. & Markovic, S. 2019 Measuring and Controlling Sustainability: Spanning Theory and Practice. Lindgreen, A., Vallaster, C., Yousafzai, S. & Hirsch, B. (eds.). Abingdon: Routledge, p. 141-165

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Xenophobic Tourist

Kock, F., Josiassen, A. & Assaf, A. G. 2019 In : Annals of Tourism Research. 74, p. 155-166 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2018

(Re)Defining Salesperson Motivation: Current Status, Main Challenges, and Research Directions

Khusainova, R., de Jong, A., Lee, N., Marshall, G. W. & Rudd, J. M. 2018 In : Journal of Personal Selling & Sales Management. 38, 1, p. 2-29 28 p.

Research output: Contribution to journalReviewResearchpeer-review

2018 bliver afgørende for tre danske erhvervsikoner

Ørholst, H. 2 Jan 2018 In : Mandag Morgen. 1, p. 28-29

Research output: Contribution to journalComment/debateCommunication

Open Access

Analysis of the Current Development in the Nordic Countries of the Changed State Policy regarding Rural Areas

Lyck, L. 2018 Challenged Ruralities: Welfare States under Pressure: Conference Book – Fifth Nordic Rural Research Conference. Tanvig , H. W. & Herslund, L. (eds.). Frederiksberg: University of Copenhagen, p. 56

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch

Art Is Not Special: An Assault on the Last Lines of Defense against the Naturalization of the Human Mind

Skov, M. & Nadal, M. 2018 In : Reviews in the Neurosciences. 29, 6, p. 699-702 4 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Asiater mangler også i danske bestyrelser

Ørholst, H. 12 Mar 2018 In : Mandag Morgen. 11, p. 25

Research output: Contribution to journalComment/debateCommunication

Open Access

B&O: Lillebror vil overhale storebror

Ørholst, H. 15 Jan 2018 In : Mandag Morgen. 3, p. 30

Research output: Contribution to journalComment/debateCommunication

Open Access

Balancing Modularity and Solution Space Freedom: Effects on Organisational Learning and Sustainable Innovation

Vos, M. A., Raassens, N., Van der Borgh, M. & Nijssen, E. J. Oct 2018 In : International Journal of Production Research. 56, 20, p. 6658-6677 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access

Besparelser skaber fremtiden for Carlsberg

Ørholst, H. 27 Aug 2018 In : Mandag Morgen. 29, p. 28

Research output: Contribution to journalComment/debateCommunication

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S. 2018 Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Brand Management: Unveiling the Delusion of Control

Wider, S., von Wallpach, S. & Mühlbacher, H. Jun 2018 In : European Management Journal. 36, 3, p. 301-305 5 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Strategy Co-creation in a Nonprofit Context: A Strategy-as-practice Approach

Vallaster, C. & von Wallpach, S. 2018 In : Nonprofit and Voluntary Sector Quarterly. 47, 5, p. 984–1006 23 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Wider, S., Markovic, S. & von Wallpach, S. 2018 8 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Butikscentre bliver taberne når Amazon rykker ind i Danmark

Ørholst, H. 18 Jun 2018 In : Mandag Morgen. 24, p. 29

Research output: Contribution to journalComment/debateCommunication

Open Access

Collective Engagement in Organizational Settings

Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E. & Conduit, J. 2018 Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 46-49 4 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Co-Located Team Designing: The Oscillation Between Individual and Social Processes

Christensen, B. & Abildgaard, S. J. J. 2018 DRS2018 International Conference Proceedings. Storni, C., Leahy, K., Lloyd, P. & Bohemia, E. (eds.). Limerick: Design Research Society, Vol. 3, p. 1297-1313 (Proceedings of DRS International Conference, Vol. 3).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Communicating Corporate Social Responsibility in the Digital Era

Lindgreen, A. (ed.), Vanhamme, J. (ed.), Maon, F. (ed.) & Mardon, R. (ed.) 2018 Abingdon: Routledge. 364 p.

Research output: Book/ReportAnthologyResearchpeer-review

Companies Win by "Understanding" the Future

Duus, H. J. 12 Sep 2018 Frederiksberg : CBS Wire

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access

Companies Win when they Understand the Future

Duus, H. J. 23 Sep 2018 København : Sciencenordic.com

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access

Comparing Event Attendees and Their Telecast Audiences: A Case Study of a Commemorative Event

Hede, A-M., Thyne, M. A., Josiassen, A. & Garma, R. 2018 In : Event Management. 22, 4, p. 555–569 15 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Conceptualization and Empirical Validation of Tourist Xenophilia

Nørfelt, A. W., Kock, F. & Josiassen, A. 2018 Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 185

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Open Access

Consumers’ Preference for Ethical Attributes and Choice of Brand: The Moderating Role of Quality Shopping Frequency

Hansen, T., Aarfelt Andersen, N. & Nielsen, C. 2018 In : Nyhedsbrevet om Forbrugeradfærd. 30, p. 13-23 11 p.

Research output: Contribution to journalJournal articleResearch

Open Access

Consuming and Producing on Social Media: A Uses and Gratifications Perspective on Motives of Hashtag Use on Instagram

Erz, A., Marder, B. & Osadchaya, E. 2018

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Contextual Embeddedness of Women’s Entrepreneurship: Going Beyond a Gender-Neutral Approach

Yousafzai, S. (ed.), Lindgreen, A. (ed.), Saeed, S. (ed.), Henry, C. (ed.) & Fayolle, A. (ed.) 2018 Abingdon: Routledge. 301 p.

Research output: Book/ReportAnthologyResearchpeer-review

Cosmopolitanism and Its Sociomaterial Construction in the Servicescape

Figueiredo, B., Bean, J. & Pico Larsen, H. 2018 Cosmopolitanism, Markets, and Consumption: A Critical Global Perspective. Emontspool, J. & Woodward, I. (eds.). Cham: Palgrave Macmillan, p. 127-156

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Creative Leaders in Bureaucratic Organizations: Are Leaders More Innovative at Higher Levels of the Organizational Hierarchy?

Christensen, B., Hartmann, P. V. W. & Hedegaard Rasmussen, T. 2018 Individual Creativity in the Workplace. Reiter-Palmon, R., Kennel, V. L. & Kaufman, J. C. (eds.). London: Academic Press, p. 293-310 (Explorations in Creativity Research).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Open Access

Cultural Heritage

Campelo, A. (ed.), Reynolds, L. (ed.), Lindgreen, A. (ed.) & Beverland, M. (ed.) 2018 Abingdon: Routledge. 242 p.

Research output: Book/ReportAnthologyResearch

Customer Engagement Behavior in the Context of Continuous Service Relationships

Haurum, H. 2018 Frederiksberg: Copenhagen Business School [Phd]. 211 p.

Research output: Book/ReportPh.D. thesisResearch

Open Access

Cyberangreb vil blive ved med at koste kassen

Ørholst, H. 26 Feb 2018 In : Mandag Morgen. 9, p. 27

Research output: Contribution to journalComment/debateCommunication

Open Access

Danish Crowns nuværende strategi bremser fremtiden

Ørholst, H. 28 May 2018 In : Mandag Morgen. 21, p. 31

Research output: Contribution to journalComment/debateCommunication

Danmarks nye erhvervsikoner venter i kulissen

Ørholst, H. 18 Mar 2018 In : Mandag Morgen. 12, p. 22

Research output: Contribution to journalComment/debateCommunication

Open Access

Defining Branded Content: Three Key Findings

Asmussen, B., Wider, S., Williams, R. & Canter, A. 2018 Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. Canter, A. (ed.). London: Branded Content Marketing Association, p. 26-32

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Deliverable 30.3: Guidelines to Cultivate Buyer-supplier Relationships per Species

Nijssen, E. J., Van der Borgh, M., Vos, M. A., Ojeda, J. & Robles Arozarena, R. 2018 Bruxelles: European Union. 17 p.

Research output: Book/ReportReportResearch

Deliverable 30.6: Project Plan for Market Test and Development of Marketing Strategy

Nijssen, E. J., Vos, M. A., Van der Borgh, M., Walrave, B., Reinders, M., Haaster de Winter, M. V., Banovic, M., Brunsø, K., Krystallis, A., Larentzakis, K. & Ojeda, J. 2018 Bruxelles: European Union. 73 p.

Research output: Book/ReportReportResearch

Deliverable 30.6: Report on results of test markets per species

Nijssen, E. J., Vos, M. A., Van der Borgh, M., Walrave, B., Reinders, M., Haaster de Winter, M. V., Banovic, M., Brunsø, K., Krystallis, A., Larentzakis, K. & Ojeda, J. 2018 Bruxelles: European Union. 73 p.

Research output: Book/ReportReportResearch

Designing Across Cultures

Halskov, K. & Christensen, B. 2018 In : CoDesign: International Journal of CoCreation in Design and the Arts. 14, 2, p. 75-78

Research output: Contribution to journalEditorialResearchpeer-review

Designing in the Wild

Ball, L. J. & Christensen, B. Jul 2018 In : Design Studies. 57, p. 1-8

Research output: Contribution to journalEditorialResearchpeer-review

Die Stadt als Marke

Zenker, S. 2018 Praxishandbuch City- und Stadtmarketing. Meffert, H., Spinnen, B. & Block, J. (eds.). Wiesbaden: Springer, p. 69-76

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Diversitet er mere end kvinder i toppen

Ørholst, H. 11 Jun 2018 In : Mandag Morgen. 23, p. 33

Research output: Contribution to journalComment/debateCommunication

Open Access
Open Access

Editorial: City Marketing and Branding as Urban Policy

Zenker, S. Oct 2018 In : Cities. 80, p. 1-3

Research output: Contribution to journalEditorialResearchpeer-review

Emergent Coopetition from a Sensemaking Perspective: A Multi-level Analysis

Pattinson, S., Nicholson, J. & Lindgreen, A. Jan 2018 In : Industrial Marketing Management. 68, p. 25-35 11 p.

Research output: Contribution to journalJournal articleResearchpeer-review