Department of Marketing

(Corporate) Ethical Branding
Maon, F. & Lindgreen, A., 2024, Elgar Encyclopedia of Corporate Communication. Podnar, K. (ed.). Cheltenham: Edward Elgar Publishing, p. 131–135 5 p. (Elgar Encyclopedias in Business and Management series).
Research output: Chapter in Book/Report/Conference proceeding › Encyclopedia chapter › Research › peer-review
Achieving Research Quality
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J. & Schäfers, T., 10 Sept 2024, How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. van der Borgh, M., Lindgreen, A. & Schäfers, T. (eds.). Cheltenham: Edward Elgar Publishing, p. 324-332 (How To Guides).
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Activist Brand Perception: Conceptualization, Scale Development and Validation
Saracevic, S. & Schlegelmilch, B. B., Jul 2024, In: Journal of Business Research. 180, 16 p., 114732.
Research output: Contribution to journal › Journal article › Research › peer-review

Open Access
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100 years of Marketing
Mogens Bjerre (Lecturer) & Tilde Heding (Lecturer)
13 Oct 2022
Activity: Talk or presentation › Lecture and oral contribution
16th Annual IPSERA Conference
Chris Ellegaard (Speaker)
1 Apr 2007 → 4 Apr 2007
Activity: Talk or presentation › Lecture and oral contribution
17th Annual IPSERA Conference
Chris Ellegaard (Speaker)
9 Mar 2008 → 12 Mar 2008
Activity: Talk or presentation › Lecture and oral contribution

Collaborations and top research areas from the last five years