Department of Marketing

Adoption of AI Integrated Partner Relationship Management (AI-PRM) in B2B sales Channels: Exploratory Study
Chatterjee, S., Chaudhuri, R., Vrontis, D. & Kadic-Maglajlic, S., Feb 2023, In: Industrial Marketing Management. 109, p. 164-173 10 p.
Research output: Contribution to journal › Journal article › Research › peer-review

Open Access
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Advancing Sustainable Development Goals through Interdisciplinarity in Sustainable Tourism Research
Nunkoo, R., Sharma, A., Rana, N. P., Rana, N. P., Dwivedi, Y. K. & Sunnasseeg, V., Mar 2023, In: Journal of Sustainable Tourism. 31, 3, p. 735-759 25 p.
Research output: Contribution to journal › Journal article › Research › peer-review
Advertising Inauthentic Experiences Based on Attitude Functions
Merdin-Uygur, E., Abi, G. S. & Gürhan-Canli, Z., 2023, Advances in Advertising Research (vol. XII): Communicating, Designing and Consuming Authenticity and Narrative. Vignolles, A. & Waiguny, M. K. J. (eds.). Wiesbaden: Gabler, Vol. XII. p. 289-300 12 p. (European Advertising Academy).
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

100 years of Marketing
Mogens Bjerre (Lecturer) & Tilde Heding (Lecturer)
13 Oct 2022
Activity: Talk or presentation › Lecture and oral contribution
16th Annual IPSERA Conference
Chris Ellegaard (Speaker)
1 Apr 2007 → 4 Apr 2007
Activity: Talk or presentation › Lecture and oral contribution
17th Annual IPSERA Conference
Chris Ellegaard (Speaker)
9 Mar 2008 → 12 Mar 2008
Activity: Talk or presentation › Lecture and oral contribution

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