Department of Management, Politics and Philosophy

  • Denmark

Research Output 1994 2019

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Conference abstract in journal
2012

Consumer Research as Market Practice and the Making of ‘‘Choice’’ as a Cognitive–Semantic Field

Schwarzkopf, S. 2012 In : Journal of Macromarketing. 32, 4, p. 448-449

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities

Schwarzkopf, S. 2012 In : Journal of Macromarketing. 32, 4, p. 447-448

Research output: Contribution to journalConference abstract in journalResearchpeer-review

2011

Ernest Dichter, Motivation Research and the Making of the Disembedded Consumer, 1939-1965

Schwarzkopf, S. 2011 In : European Advances in Consumer Research. 9, p. 577-578 2 p.

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Open Access