Writing the History of Advertising for a Post-Advertising Age: Historiographical Reflections, Methodological Challenges and Theoretical Opportunities

Activity: Talk or presentationLecture and oral contribution


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Period13 Jun 201316 Jun 2013
Event titleThe 37th Annual Macromarketing Conference. 2012
Event typeConference
Conference number37
OrganiserThe Macromarketing Society
LocationBerlin, GermanyShow on map