Writing the History of Advertising for a Post-Advertising Age: Historiographical Reflections, Methodological Challenges and Theoretical Opportunities

    Activity: Talk or presentation › Lecture and oral contribution

    Description

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    Period13 Jun 2013 → 16 Jun 2013
    Event titleThe 37th Annual Macromarketing Conference. 2012
    Event typeConference
    Conference number37
    OrganiserThe Macromarketing Society
    LocationBerlin, GermanyShow on map