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Who Owns Customer Intelligence in the age of AI? Rethinking the Sales-Innovation Interface
Van der Borgh, M.
(Lecturer)
Department of Marketing
Activity
:
Talk or presentation
›
Lecture and oral contribution
Period
4 Jun 2026
Event title
The 55th Annual Conference of the European Marketing Academy. EMAC 2026
Event type
Conference
Conference number
55
Location
Bath, United Kingdom
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Degree of Recognition
International
X