When Mission Drift Becomes Mission Adaptation for Social Ventures

Description

New ventures with the goal for solving a social problem often face an inherent dilemma: generating sustained profitability vs. generating social value. While a venture’s commercial activities generate cash, the venture might be criticized for doing that as it can result in a mission drift whereby the venture’s activities drift from directly achieving its social objectives over time. We explore the role of mission drift by developing a stylized welfare-maximization model that combines social value and profits. Our primary interest is in understanding the optimal timing of the mission drift that balances sustained profitability and social value generation.

Period	20 Oct 2024
Event title	2024 INFORMS Annual Meeting: Smarter Decisions for a Better World
Event type	Conference
Organiser	The Institute for Operations Research and the Management Sciences
Location	Seattle, United States, WashingtonShow on map