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What to Expect when Selling Product-Service Solutions?
Van der Borgh, M.
(Lecturer)
Department of Marketing
Activity
:
Talk or presentation
›
Lecture and oral contribution
Period
8 Aug 2018
Event title
ISBM Academic Conference 2018: Advances in Business-to-Business Marketing
Event type
Conference
Organiser
Institute for the Study of Business Markets
Location
Cambridge, United States, Massachusetts
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