Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling

Activity: Talk or presentationLecture and oral contribution

Period16 Feb 2020
Event title2020 AMA Winter Academic Conference: Consumers and Firms in a Global World
Event typeConference
OrganiserAmerican Marketing Association
LocationSan Diego, United States, CaliforniaShow on map
Degree of RecognitionInternational