Taste the Difference – and Say It!

Smith, V. (Lecturer), Barratt, D. (Lecturer), Nielsen, K. R. (Lecturer)

Activity: Talk or presentationLecture and oral contribution

Description

We presents ongoing research into the use of sensory language for underpinning the marketing and labelling of pre-packed foods and drinks, including locally branded products, and its interplay with non-verbal sensory stimuli (pictures, colours, shapes). Preliminary results will be presented on the generation of innovative sensory language through user-driven innovation in e-store environments (Coop.dk) as well as on consumers’ perceptual and behavioural responses to such innovations in simulated e-shopping situations monitored by eye-tracking. The results indicate that the presence of verbal sensory expressions – if appropriately chosen and visually noticed by the consumer – contribute significantly to product expectations in terms of taste and eating experience, and that ordinary consumers may contribute valuable cues to the formulation of comprehensible and appealing sensory descriptions.
Period19 Oct 2018
Held atCross-national Seminar
Event typeSeminar
LocationLimassol, Cyprus