Description
We presents ongoing research into the use of sensory language for underpinning the marketing and labelling of pre-packed foods and drinks, including locally branded products, and its interplay with non-verbal sensory stimuli (pictures, colours, shapes). Preliminary results will be presented on the generation of innovative sensory language through user-driven innovation in e-store environments (Coop.dk) as well as on consumers’ perceptual and behavioural responses to such innovations in simulated e-shopping situations monitored by eye-tracking. The results indicate that the presence of verbal sensory expressions – if appropriately chosen and visually noticed by the consumer – contribute significantly to product expectations in terms of taste and eating experience, and that ordinary consumers may contribute valuable cues to the formulation of comprehensible and appealing sensory descriptions.| Period | 19 Oct 2018 |
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| Event title | Cross-national Seminar: Branding Nations, Products, and Sensory Experiences: How is it all Perceived by Customers and Tourists? |
| Event type | Seminar |
| Organisers | Cyprus University of Technology, Aristotle University of Thessaloniki |
| Location | Limassol, CyprusShow on map |