Description
Personal beauty values (PBVs) refer to consumers’ “subjective belief related to a desirable or desired end-state of a beautiful body” (Kim and Lee, 2018, p. 3), reflecting how individuals perceive their self-image. Glückstad et al. (2024) operationalized a five-dimensional model of PBVs consisting of natural uniqueness (NU), inner beauty (IB), self-improvement (SI), cultural flawlessness (CF), and social appropriateness (SA). While NU and IB accept actual self, SI tend to pursue growth-oriented ideal self, CF is inclined to pursue ideal social self, and SA is susceptible to protection-oriented ought social self. In this presentation, I will present our recent study investigating PBVs impact on satisfaction with life (SWL) mediated by appearance contingent emotions among gender-balanced samples from Denmark (n=981), Japan (n=1011), and the US (n=1039). We conducted multi-group structural equation modeling across six groups (males and females in Denmark, Japan, and the US) for five distinctive models: 1) direct impacts of the five PBV dimension on SWL; 2) indirect impacts of the five PBV dimension on SWL mediated by shame; 3) indirect impacts of the five PBV dimension on SWL mediated by guilt; 4) indirect impacts of the five PBV dimension on SWL mediated by hubristic pride; and 5) indirect impacts of the five PBV dimension on SWL mediated by authentic pride. Most interestingly, whereas NU had positive direct effect on SWL for the Japanese female sample, the results of models 2 and 3 indicated that CF had strong positive direct effects on negative emotions and indirect negative effects on SWL for the Danish female sample. However, it was not the case for the US. Specifically, CF had strong positive direct effects on SWL and the experience of negative feeling such as shame and guilt had no mediating effect on CF in the US female sample.| Period | 10 Jul 2025 |
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| Event title | The 16th Biennial Conference of the Asian Association of Social Psychology: The Social World and Language: Culture, Context, and Connections. Recent Developments in Language Sciences and Their Impacts on Culture and the Social World |
| Event type | Conference |
| Conference number | 16 |
| Location | Subang Jaya, MalaysiaShow on map |
| Degree of Recognition | International |