Activity: Talk or presentation › Lecture and oral contribution
Description
Servitization is enabled through product and service configurations to offer value propositions that are attractive to customers. Modularity can provide powerful insights on how to measure the configuration options and respective implications for business model innovations.
Period
20 Oct 2024
Event title
2024 INFORMS Annual Meeting: Smarter Decisions for a Better World
Event type
Conference
Organiser
The Institute for Operations Research and the Management Sciences